• Sep 2022 - Present

Led a team of market research professionals to conduct in-depth market analysis and competitor research to inform business strategies and decision-making.Mentored and trained team members to enhance their skills and expertise in market research.Mentored and trained team members to enhance their skills and expertise in market research.Developed and executed comprehensive research plans to identify market trends, customer behaviors, and preferences.Analyzed and interpreted market data to provide insights and recommendations to senior management.Collaborated with cross-functional teams to support product development, marketing campaigns, and sales initiatives.Utilized various research methods, including surveys, focus groups, and secondary research, to gather and analyze data.Developed and managed research budgets and timelines, ensuring projects were completed on time and within budget.Implemented best practices in market research to ensure high-quality data collection and analysis.Presented research findings and recommendations to senior leadership and stakeholders. Show less

• Jun 2020 - Sep 2022

As an Assistant Manager of Market Research, I led various market research projects from conception to completion, including designing research methodologies, conducting primary and secondary research, analyzing data, and presenting insights to stakeholders. I collaborated with cross-functional teams, including product development, marketing, and sales, to provide valuable customer and market insights that informed strategic business decisions. I also managed research vendors and ensured projects were completed on time and within budget. Additionally, I kept up-to-date with industry trends and best practices, ensuring that the team was utilizing the most innovative and effective research methods available. Show less

• Jun 2019 - Jun 2020

o Collect and assimilate data on consumers, competitors and market trends and interpreting it in order to identify changes and forecast trends. o Consolidate information into actionable items, reports and presentations.o Create clear text, formulate slogans and taglines and optimise web content for the clients.

Copywriter and Content Specialist

• Jan 2019 - Jul 2019

Created compelling and engaging content for a variety of mediums, including website copy, blog posts, social media, email marketing, and advertising campaigns. Collaborated with cross-functional teams, including designers, marketers, and project managers, to develop content that effectively conveyed brand messaging and aligned with marketing strategies Created compelling and engaging content for a variety of mediums, including website copy, blog posts, social media, email marketing, and advertising campaigns. Collaborated with cross-functional teams, including designers, marketers, and project managers, to develop content that effectively conveyed brand messaging and aligned with marketing strategies

Copywriter

• Jan 2019 - Feb 2019

Intern in Marketing and Sales Div- A

• Jul 2018 - Aug 2018

o Coordinate with the healthcare providers and clinicians o Manage sales analysis system and customer call reporting o Complaints management regarding mobile application o Manage sales application; IKON app (mobile based CRM system) o Manage field force databases o Send reminders and important messages to the field force o Check and monitor the login details and call reporting of the field force o Coordinate with the healthcare providers and clinicians o Manage sales analysis system and customer call reporting o Complaints management regarding mobile application o Manage sales application; IKON app (mobile based CRM system) o Manage field force databases o Send reminders and important messages to the field force o Check and monitor the login details and call reporting of the field force