Experience

Haute Secret Shoppers

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Head Global Marketing

  • Feb 2022 - Present

  Digital Strategy & planning, social media campaigns & content lead, monitoring & reporting, Affiliate marketing, Media buying & planning, email marketing Digital Strategy & planning, social media campaigns & content lead, monitoring & reporting, Affiliate marketing, Media buying & planning, email marketing



EDOTCO Group

• Malaysia
• Telecommunications
• 700 & Above Employee

• Senior Executive PMO

  • Mar 2019 - Feb 2022

  Change management, data analysis, SOP's, monitoring & reporting, strategy & business planning, stakeholder management, communication & CSR Change management, data analysis, SOP's, monitoring & reporting, strategy & business planning, stakeholder management, communication & CSR



Freelance Marketing and Creative Services

• Marketing Services
• 700 & Above Employee

• Digital Marketer | Content Marketing | Creative Designer | Storyboarding | Google Analytics

  • Jul 2018 - Apr 2019



Orientm McCann Pakistan

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Digital Manager

  • Nov 2018 - Mar 2019

  Strategy & planning for multiple Commercial & Government clients, Digital audit & extracting useful insights, maintaining & updating social calendars, executing digital campaigns, monitoring, content creation & design, community management & client servicing. Strategy & planning for multiple Commercial & Government clients, Digital audit & extracting useful insights, maintaining & updating social calendars, executing digital campaigns, monitoring, content creation & design, community management & client servicing.



Symmetry Group

• Pakistan
• Technology, Information and Internet
• 100 - 200 Employee

• Executive Strategy & Planning

  • Aug 2017 - Jun 2018

  Worked as an Executive Strategy & Planning & over seeing Jazz's digital accounts & platforms. Working with the digital marketing executives to create a unique SEO strategy email campaigns, social media and display advertising.Developing and executing brand communication for all digital touchpoints including website and social media.Creating and maintaining editorial and content calendar to expand brand’s reach locally while increasing brand loyalty and awareness.Measuring and weekly reporting the performance of all digital marketing campaigns for Jazz using Google Analaytics.Content writing & script developing for livestream sessions & awards.



The First MicroFinanceBank Ltd Pakistan (FMFB-P)

• Pakistan
• Banking
• 300 - 400 Employee

• Research Officer

  • Apr 2017 - Jul 2017