Experience

Venture Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Director

  • Jan 2022 - Present



Self-employed

• California, United States

• Senior Publicist & Media Strategist

  • Aug 2014 - Present

  ▪ Contracted out to work with clients in AI/ML, SaaS, B2B and B2C tech. ▪ Responsible for pitching and securing regular top-tier media print, online, and broadcast press placements across verticals. ▪ In charge of helping clients evaluate & optimize their brand messaging/go-to-market strategies. ▪ Focus on client content management (from creation to posting and brand engagement) for social media strategy across all major platforms. ▪ Initiated and implemented digital advertising tactics, including (but not limited to) bi-weekly emails, Facebook ads, Google ads, PPC marketing, and SEO growth strategies. ▪ For select clients -- established relevant influencer relationships and developed impactful brand partnerships. Show less



inPowered.ai

• Advertising Services
• 1 - 100 Employee

• Director Of Communications

  • Dec 2019 - Feb 2022

  ▪️ Director of Communications for leading martech SaaS inPowered, the AI platform for content marketing. ▪️ Head of press strategy & media relations. ▪️ Submitting and securing nominations for relevant awards – achieved numerous major recognitions, including: o Digiday Tech Awards 2021 + 2020: Finalist for “Best Content Marketing Platform” o Content Marketing Awards 2021 + 2020: Finalists for “Best Use of Content Involving AI” & “Best Use of Tech” o ANA B2 Awards 2020: Winner of “Best Use of AI/Machine Learning" o Inc 5000 2020: 9th Fastest-Growing Marketing Company in the Bay Area o The Drum Awards 2020: Finalist for “Best Use of Technology” o Digiday Content Marketing Awards 2020: Finalist for “Best Use of Data” o MediaPost OMMA Awards 2020: Finalist for "Best of Artificial Intelligence" ▪️ Responsible for all marketing operations after departure of VP/Marketing in April 2020 ▪️ Focus on branding initiatives & strategic direction for overall company positioning ▪️ Built company crisis communications protocols ▪️ Led new website redesign project, completed in Q3 2020 ▪️ Implement content strategy for the company -- developing editorial calendar, weekly blog posts on relevant industry topics, bi-weekly client case studies for website & distributing content across social media channels to increase brand awareness. ▪️ Elevating public profile of Co-Founders through executive communications by securing thought-leadership media opportunities, industry organization memberships & virtual speaking engagements. Show less



The Nazarian Institute

• Greater Los Angeles Area

• Head of PR + Brand

  • Mar 2018 - Dec 2019

  ▪️ Head of PR, Branding, Marketing and Social Media for The Nazarian Institute (a non-profit organization), top Board-Certified Plastic Surgeon Dr. Sheila Nazarian, her practices (Nazarian Plastic Surgery + Spa26 by Dr. Sheila Nazarian), eCommerce skincare website (The Skin Spot) and skincare line (Nazarian Skincare). ▪ Led key branding and integrated marketing communications initiatives that ultimately doubled monthly profits across all Nazarian entities, resulting in $1M in sales per month. ▪ Responsible for tripling yearly net profits on The Skin Spot through complete brand redesign -- strategic membership retention initiatives, creating new website from start to finish, building content and executing digital marketing campaigns. ▪ Managed 2019 Nazarian Institute conference from conception to completion, including securing a dozen sponsors and selling over $75K in ticket sales. ▪ Delivered ROI on social media strategy through key brand + influencer partnerships, growing over 200K followers in a year and a half. Show less



ASTARS

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• PR and Communications Manager

  • Mar 2016 - May 2017

  ▪️ In-house Manager of two womenswear fashion brands, AS by DF and ASTARS. ▪️ Oversaw all Public Relations, Communications, Marketing and Social Media strategy. ▪️ In charge of creation and execution of all marketing collateral and messaging; including but not limited to newsletters, website and digital advertisements (entire development and execution of content within budgeted parameters). ▪️ Point person for all social media activations (including brand and blogger relationships/collaborations). ▪️ Lead on securing over three dozen media placements, including coming up with concepts and pitches for editorial calendars, in addition to maintaining press relationships with print and digital outlets. Show less



AS by DF

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• PR and Communication Manager

  • Mar 2016 - May 2017

  ▪️ In-house Manager of two womenswear fashion brands, AS by DF and ASTARS. ▪️ Oversaw all Public Relations, Communications, Marketing and Social Media strategy. ▪️ In charge of creation and execution of all marketing collateral and messaging; including but not limited to newsletters, website and digital advertisements (in charge of brainstorming, development and execution of content within budgeted parameters). ▪️ Point person for all social media activations (including brand and blogger relationships/collaborations). ▪️ Lead on securing over three dozen media placements, including coming up with concepts and pitches for editorial calendars, in addition to maintaining press relationships with print and digital outlets. Show less



Pivotal PR

• West Hollywood, CA

• Senior Account Executive

  • May 2015 - Jan 2016

  ▪️ Lead on six accounts, point on all client communications and spearheading various media initiatives. ▪️ Successfully placed clients in over two dozen major national and regional outlets, in addition to celebrity and digital influencer credits. ▪️ Cultivated and maintained relationships with fashion, business and lifestyle editors, as well as bloggers and digital influencers. ▪️ Produced various events from production to media invitations to red carpet to post-pitching, including brand launch parties, press previews, movie premiere after-parties, and venue launch parties (to name a few). Show less



Kinetic Cycling Brentwood

• Greater Los Angeles Area

• PR and Social Media Director

  • Jul 2014 - May 2015

  ▪️ Created public relations and social media strategy. ▪️ Activated social media campaign on a multitude of platforms to increase local awareness and overall online presence. ▪️ Oversaw essential operations such as event planning, corporate wellness activations, instructor scheduling, and sales. ▪️ Created public relations and social media strategy. ▪️ Activated social media campaign on a multitude of platforms to increase local awareness and overall online presence. ▪️ Oversaw essential operations such as event planning, corporate wellness activations, instructor scheduling, and sales.



Coyne PR

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Account Executive

  • Jul 2013 - Jul 2014

  ▪️ Assisted in opening the Los Angeles office of Coyne PR and worked in tandem with the General Manager of West Coast. ▪️ Led the day-to-day client communications and landed major television, print, radio, and online media placements for large corporate accounts including (but not limited to): thinkThin, LLC, Los Angeles Marathon, Hard Rock Cafe Los Angeles, Casio, and Outrigger Enterprises Group. ▪️ Wrote, constructed, and distributed press releases and supplementary media collateral. ▪️ Strategized new business initiatives and actively participated in pitching and procuring new clientele for the agency. Show less



H&S Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Assistant

  • Jan 2013 - Jul 2013

  ▪️ Created and pitched press materials, developed targeted media lists, and serviced press kits for lifestyle and luxury clients Grey Goose Vodka, Bacardi, and Spago Beverly Hills. ▪️ Helped envision and execute major product launches, including supervising media check-in and red carpet press at events like the 2013 Blackberry Z10 Launch and 2013 MOCA Gala. ▪️ Directed the daily operations of the office, including scheduling and arranging travel for the Director of the Los Angeles office. Show less



KARLA OTTO

• United Kingdom
• Public Relations and Communications Services
• 200 - 300 Employee

• Intern

  • Sep 2012 - Dec 2012

  ▪️ Facilitated celebrity clothing pulls and acted as the liaison between haute couture fashion designers (Emilio Pucci, Marni, Vionnet, Giambattista Vali, Rochas), stylists and influencers. ▪️ Managed clippings and VIP celebrity gifting. ▪️ Organized showroom and prepared daily client shipments. ▪️ Facilitated celebrity clothing pulls and acted as the liaison between haute couture fashion designers (Emilio Pucci, Marni, Vionnet, Giambattista Vali, Rochas), stylists and influencers. ▪️ Managed clippings and VIP celebrity gifting. ▪️ Organized showroom and prepared daily client shipments.



Slate PR

• West Hollywood, CA

• Intern

  • Jan 2011 - Dec 2011

  ▪️ Produced and serviced daily press kits for A-list celebrity clientele, created press tour and daily schedules, and helped book travel. ▪️ Worked on red carpet and media check-in at major award shows and entertainment events such as the 2011 and 2012 Screen Actor’s Guild Awards, 2011 and 2012 RocNation Grammy Brunch, 2011 American Music Awards and 2011 Global Green Pre-Oscar Party as well as wrangling and escorting talent. ▪️ Covered assistant’s desks as needed and completed various tasks for partners of the firm. Show less



Pinnacle Public Relations

• West Hollywood, CA

• Intern

  • Sep 2010 - Dec 2010

  ▪️ Organized clip books for talent clientele and helped to organize & schedule daily events. ▪️ Assisted with photo shoots and media events. ▪️ Managed phone lines and rolling calls, as well as contributing to other essential office duties. ▪️ Organized clip books for talent clientele and helped to organize & schedule daily events. ▪️ Assisted with photo shoots and media events. ▪️ Managed phone lines and rolling calls, as well as contributing to other essential office duties.