Wai Lau
Founder & Creative Doer at No More Parachutes- Claim this Profile
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George Ryan
Wai was a hugely important figure in my career. He recognised talents and behaviours in a group of young people at an agency, who weren't one of the "big" ones, and gave us a chance to shine. He guided us creatively with a unique paternal style through a series of challenging briefs that scared me every day. It was so refreshing to have someone from an organisation of that size and nature to operate in this way. His emotional intelligence is exceptional. It inspires confidence, risk taking and creativity. Wai is one of my avengers. If I was walking in the fog with him, I know we would find the treasure.
George Ryan
Wai was a hugely important figure in my career. He recognised talents and behaviours in a group of young people at an agency, who weren't one of the "big" ones, and gave us a chance to shine. He guided us creatively with a unique paternal style through a series of challenging briefs that scared me every day. It was so refreshing to have someone from an organisation of that size and nature to operate in this way. His emotional intelligence is exceptional. It inspires confidence, risk taking and creativity. Wai is one of my avengers. If I was walking in the fog with him, I know we would find the treasure.
George Ryan
Wai was a hugely important figure in my career. He recognised talents and behaviours in a group of young people at an agency, who weren't one of the "big" ones, and gave us a chance to shine. He guided us creatively with a unique paternal style through a series of challenging briefs that scared me every day. It was so refreshing to have someone from an organisation of that size and nature to operate in this way. His emotional intelligence is exceptional. It inspires confidence, risk taking and creativity. Wai is one of my avengers. If I was walking in the fog with him, I know we would find the treasure.
George Ryan
Wai was a hugely important figure in my career. He recognised talents and behaviours in a group of young people at an agency, who weren't one of the "big" ones, and gave us a chance to shine. He guided us creatively with a unique paternal style through a series of challenging briefs that scared me every day. It was so refreshing to have someone from an organisation of that size and nature to operate in this way. His emotional intelligence is exceptional. It inspires confidence, risk taking and creativity. Wai is one of my avengers. If I was walking in the fog with him, I know we would find the treasure.
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Experience
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No More Parachutes
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Movies, Videos, and Sound
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Founder & Creative Doer
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May 2019 - Present
No More Parachutes is a ‘cut loose from the known’ strategic and creative agency that specialises in where sport and positive-living intersect with culture and style. We're an impact-minded fully remote team, with small-agency nimbleness but a big-agency network and senior expertise, drawn from a collective of industry experience. Our clients include household names alongside an array of exciting young start-up enterprises. Deploying a network of senior experts, we lead all the stages of creative campaigns from strategy and concepting through to final delivery. This includes strategic and creative direction, design, production and project management. We range from major big-budget projects (brand strategies and identities; digital transformations; major brand moments including events; product ideation and launches) to one hit wonders (including campaign executions; design and retail executions; documentary, film and animation; book and magazine design). Show less
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Nike
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India
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Online Audio and Video Media
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Creative & Design Director EMEA
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Oct 2017 - May 2019
Brand Design Team Leader & Mentor, driving and creative directing the largest performance category campaigns for Nike Football, Basketball, Jordan, Men’s Training, Golf and Tennis in EMEA. Responsible for all marketing (tv, print & digital) assets, PR/communications, events and retail output.
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Design Director WE/CEE
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Oct 2016 - Oct 2017
Brand Design Team Leader & Mentor, driving and creative directing the largest performance category campaigns for Nike Football, Basketball, Jordan, Men’s Training, Young Athletes, Golf and Tennis in EMEA.
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Art Director of Nike Football EMEA
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Jan 2014 - Oct 2016
Brand Design Team Leader for Nike Football in EMEA.
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The Brooklyn Brothers
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Head of Design
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Mar 2013 - Dec 2013
Team Leader, driving and directing client campaigns and responsible for all design and marketing output for Iceland (the country), Castrol, TX-Maxx and Jaguar. Team Leader, driving and directing client campaigns and responsible for all design and marketing output for Iceland (the country), Castrol, TX-Maxx and Jaguar.
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mcgarrybowen
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Design Director
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Mar 2012 - Mar 2013
Team Leader, driving and directing client campaigns and responsible for all design and marketing output for Canon, Honda, Uniqlo, Toblerone and Kraft. Team Leader, driving and directing client campaigns and responsible for all design and marketing output for Canon, Honda, Uniqlo, Toblerone and Kraft.
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No-Method
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South Africa
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Founder & Creative Doer
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Dec 2008 - Nov 2012
Design and Art Direction service for agencies and brands. Design and Art Direction service for agencies and brands.
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Dentsu London
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United Kingdom
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Individual and Family Services
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Design Director
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Nov 2011 - Mar 2012
Team Leader, driving and directing client campaigns and responsible for all design and marketing output for Canon, Nintendo, Uniqlo and Wallpaper. Team Leader, driving and directing client campaigns and responsible for all design and marketing output for Canon, Nintendo, Uniqlo and Wallpaper.
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Wieden + Kennedy
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United States
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Advertising Services
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700 & Above Employee
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Senior Designer + Art Director
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Jan 2010 - Oct 2011
Team Leader, driving and directing client campaigns and responsible for all design and marketing output for Nokia, Honda, Nike, Guardian, Three and Stride. Team Leader, driving and directing client campaigns and responsible for all design and marketing output for Nokia, Honda, Nike, Guardian, Three and Stride.
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Better thinking ltd
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United Kingdom
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Business Consulting and Services
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Senior Designer + Art Director
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Sep 2008 - Jan 2010
Senior Designer & Art Director role collaborating with 8VO founder Mark Holt – responsible for designing and delivering Nokia’s Ovi app store, UX communication platform for online and mobile and their London workspace interior. Senior Designer & Art Director role collaborating with 8VO founder Mark Holt – responsible for designing and delivering Nokia’s Ovi app store, UX communication platform for online and mobile and their London workspace interior.
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Rosie Lee
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United States
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Retail
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Senior Creative
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Aug 2005 - Jun 2008
Senior Designer & Art Director role – responsible for delivering Nike Football campaigns, NSW campaigns and retail spaces for Nike and their accounts including Size? and JD Sports. Also responsible for delivering identities, branding and anything else we thought of. Senior Designer & Art Director role – responsible for delivering Nike Football campaigns, NSW campaigns and retail spaces for Nike and their accounts including Size? and JD Sports. Also responsible for delivering identities, branding and anything else we thought of.
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Studio Makgill
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United Kingdom
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Graphic Design
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1 - 100 Employee
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Freelance designer
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2008 - 2008
Design role – responsible for delivering identities, branding and self-starter projects. Design role – responsible for delivering identities, branding and self-starter projects.
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Nokia
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Finland
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Telecommunications
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700 & Above Employee
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Designer
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2004 - 2005
Design role – responsible for delivering Nokia’s brand visual guidelines for print and retail. Design role – responsible for delivering Nokia’s brand visual guidelines for print and retail.
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Education
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Y Pant
GCSE, Maths, English, Art & Design, CDT