Worth Anne Herrell
Managing Partner / Founder at Oilogic® Baby- Claim this Profile
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Bio
Experience
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Oilogic® Baby
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Managing Partner / Founder
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Sep 2015 - Present
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~Pourri
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United States
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Consumer Goods
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1 - 100 Employee
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Director of Brand Management
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Jan 2014 - Mar 2015
Addison, TX Developed and lead the sales and marketing strategy to grow and expand the Poo~Pourri brand into new channels of distribution. Lead the marketing and creative teams to build awareness and trial of the brand through traditional advertising, PR and online efforts. Served as lead in growth and account management of key retail accounts including Bed Bath & Beyond, Ulta Beauty, QVC and Target. Managed a team six (6) marketing and creative managers.
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Advanced Beauty, Inc.
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United States
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Consumer Goods
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1 - 100 Employee
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Director of Brand Management
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Apr 2013 - Dec 2013
Lead the strategic planning and marketing activity geared to generate growth for Advanced Beauty's portfolio of brands including Bodycology Bath & Body Products, Dr. Teal's Therapeutic Solutions, and Cantu Hair & Skin Care collections. Manage a team of five (5) brand managers and report to the Senior Vice President of Sales & Marketing.
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Sr. Brand Manager
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Apr 2010 - Apr 2013
Develop annual and long term strategic growth plan for bodycology Bath & Body Products including new product development and go-to-market launch strategy, marketing and promotion both in and out of store, sales and distribution planning, and P&L management.
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Brand Manager
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May 2006 - Apr 2010
Brand Manager for bodycology Bath & Body Products and Dr. Teal's Therapeutic Solutions
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Harwood Marketing Group
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Advertising Services
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Account Executive
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Aug 2001 - May 2006
Concepted, developed, executed and analyzed customer marketing programs for Kimberly Clark Corporations's portfolio of brands.
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Education
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The University of Texas at Austin
Bachelor of Science (BS), Advertising -
The University of Texas at Dallas
Master of Arts, Applied Sociology -
The University of Texas at Austin