Worth Anne Herrell

Managing Partner / Founder at Oilogic® Baby
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Contact Information
us****@****om
(386) 825-5501
Location
Plano, Texas, United States, US

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Experience

    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Managing Partner / Founder
      • Sep 2015 - Present

    • United States
    • Consumer Goods
    • 1 - 100 Employee
    • Director of Brand Management
      • Jan 2014 - Mar 2015

      Addison, TX Developed and lead the sales and marketing strategy to grow and expand the Poo~Pourri brand into new channels of distribution. Lead the marketing and creative teams to build awareness and trial of the brand through traditional advertising, PR and online efforts. Served as lead in growth and account management of key retail accounts including Bed Bath & Beyond, Ulta Beauty, QVC and Target. Managed a team six (6) marketing and creative managers.

    • United States
    • Consumer Goods
    • 1 - 100 Employee
    • Director of Brand Management
      • Apr 2013 - Dec 2013

      Lead the strategic planning and marketing activity geared to generate growth for Advanced Beauty's portfolio of brands including Bodycology Bath & Body Products, Dr. Teal's Therapeutic Solutions, and Cantu Hair & Skin Care collections. Manage a team of five (5) brand managers and report to the Senior Vice President of Sales & Marketing.

    • Sr. Brand Manager
      • Apr 2010 - Apr 2013

      Develop annual and long term strategic growth plan for bodycology Bath & Body Products including new product development and go-to-market launch strategy, marketing and promotion both in and out of store, sales and distribution planning, and P&L management.

    • Brand Manager
      • May 2006 - Apr 2010

      Brand Manager for bodycology Bath & Body Products and Dr. Teal's Therapeutic Solutions

    • Advertising Services
    • Account Executive
      • Aug 2001 - May 2006

      Concepted, developed, executed and analyzed customer marketing programs for Kimberly Clark Corporations's portfolio of brands.

Education

  • The University of Texas at Austin
    Bachelor of Science (BS), Advertising
    1997 - 2001
  • The University of Texas at Dallas
    Master of Arts, Applied Sociology
    2001 - 2002
  • The University of Texas at Austin

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