Experience

المواقع التراثية | Heritage Sites

• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Head of Marketing

  • Jul 2023 - Present

  Makkah, Saudi Arabia Responsibilities • Craft strategies for all Marketing teams, including Digital, Field Marketing, Communications, Creative, Media center, Bus Marketing, Partnership Department. Activation Department. • Prepare and manage monthly, quarterly, and annual budgets for all the Marketing department. • Set, monitor, and report on team goals. • Design branding, positioning, and pricing strategies • Ensure Hira Cultural District brand message is strong and consistent across all channels… Show more Responsibilities • Craft strategies for all Marketing teams, including Digital, Field Marketing, Communications, Creative, Media center, Bus Marketing, Partnership Department. Activation Department. • Prepare and manage monthly, quarterly, and annual budgets for all the Marketing department. • Set, monitor, and report on team goals. • Design branding, positioning, and pricing strategies • Ensure Hira Cultural District brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) • Analyze consumer behavior and determine customer personas. • Identify opportunities to reach new market segments and expand market share among industries. • Craft quarterly and annual hiring plans • Participate in the quarterly and annual planning of company objectives. Achievements • Established the marketing department. • Established the sub departments: Digital, Field Marketing, Communications, Creative, Media center, Bus Marketing, Partnership Department. Activation Department. • Rise the number of visitors from 400 per day to 3000 per day. • Established partnerships with over 40 hotels – 190 tourism companies – all government bodies in mecca region. Show less



35mm Production

• Saudi Arabia
• Media Production
• 1 - 100 Employee

• Account Manager

  • Jul 2022 - Jul 2023

  Jeddah, Makkah, Saudi Arabia The role is about ensuring that the agency is meeting the client’s needs, and working with all the key functions to go into creating the agency’s advertising output. we are constantly solving problems, managing internal and external communications, and driving projects to completion. Managing the client relationship through effective communication, problem solving, and responding to requests. Taking client communication briefs and, where required, supporting the Account Planner with drafting… Show more The role is about ensuring that the agency is meeting the client’s needs, and working with all the key functions to go into creating the agency’s advertising output. we are constantly solving problems, managing internal and external communications, and driving projects to completion. Managing the client relationship through effective communication, problem solving, and responding to requests. Taking client communication briefs and, where required, supporting the Account Planner with drafting creative briefs. Presenting and selling creative work. Ensuring that project deadlines and budgets are met, communicating, and seeking approval of any changes to these. Identifying ways to grow client accounts through new business opportunities. Managing the work and performance of team members e.g., Account Executive. Keeping the team and the client up to date with useful knowledge. Maintaining accurate records of meetings, decisions, and next actions. Working with Finance to limit write offs, bill client accurately, chase unpaid invoices, do reconciliations e.g., for TV commercials. Accounts: SAAB - Banque Saudi Fransi - Jeddah Municipality - Dallah Al-Baraka - Riyad bank Show less



MBL - Modern Building Leaders

• Saudi Arabia
• Construction
• 1 - 100 Employee

• Marketing Manager

  • Sep 2020 - Jul 2022

  Jeddah, Makkah, Saudi Arabia Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments for commercial and governmental sector. Lead the execution of marketing plans from start to finish, leveraging internal support and driving collaboration. Analyzing industry insights, project trends, and market analysis. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign. Development a… Show more Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments for commercial and governmental sector. Lead the execution of marketing plans from start to finish, leveraging internal support and driving collaboration. Analyzing industry insights, project trends, and market analysis. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign. Development a go-to-market strategies, complete with formal proposals and recommendations on tactics. Support the development of prequalification and Tendring for commercial and governmental projects. Design, create, and operate MBL branding initiative. Manage all public relations along with press releases and interviews with vendors. Overseeing content creation prosses in all media platforms. Show less



Le Pure Brand Activation & Engagement Agency

• Saudi Arabia
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Aug 2018 - Jul 2020

  Jeddah, Makkah Region, Saudi Arabia Creating a portfolio of client accounts and monitoring the ongoing activities related to them. Managing, reviewing progress and delivering the client’s advertisement projects. Conducting meetings with the clients as well as informing them about the current work status of their projects. Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients. Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’… Show more Creating a portfolio of client accounts and monitoring the ongoing activities related to them. Managing, reviewing progress and delivering the client’s advertisement projects. Conducting meetings with the clients as well as informing them about the current work status of their projects. Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients. Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained. Monitoring work performance of colleagues and setting sales targets. Recruiting and training new account executives. Accounts: virgin megastore - Bridgestone - saudi railway company - Saudi Arabia Ministry of Housing – Nadec – AL Safi – Unilever – Nissan – Toyota – Xbox – Panda – PepsiCo – Jeddah Season Festival Show less



Toys"R"Us

• United States
• Retail
• 700 & Above Employee

• Marketing Specialist

  • Jun 2017 - Aug 2018

  Saudi Arabia Developing marketing strategies that are aligned with the brand strategy while focusing on brand pillars. maintaining a positive and active customer base to increase footfall and ultimately increasing conversion rates. ensuring availability and visibility by implementing in-store branding per brand. Developing monthly campaigns to position Toys R Us as a play store. Planning future expansions ( 6 store opened in 2016 in Jeddah, Riyadh, Makkah, and Madinah).



Arrow Food Group

• Saudi Arabia
• Food and Beverage Services
• 200 - 300 Employee

• Brand Manager

  • Jan 2016 - Jan 2017

  Jeddah In charge of PANZANI, SAF, MAILLE, and Nestle food service. Analyzing how the brand is positioned in the market and crystallizing targeted consumer’s insights. Translating brand strategies into brand plans, brand positioning and go-to-market strategies. Establishing performance specifications, cost and price parameters, market applications and sales estimates



Advanced Initiative Media (AIM)

• Public Relations and Communications Services

• Account Executive

  • Dec 2014 - Mar 2016

  Managing the following accounts: Toyota 4X4 – Redan restaurants – Bagado hospital – Lavasa coffee - Madinah food festival - NCB bank. Development of corporate identity- marketing camping – PR camping – Content creation - Social media marketing - Event planning - Customer relations - Business development



GETHERM MAINTEANCE

•  Customer relationship, marketing, sales, and strategic planning

  • Sep 2013 - Oct 2014

  TEMARA Designed the marketing campaign, acquiring a new account, evaluating the company’s performance



Impact Proximity

• Advertising Services
• 1 - 100 Employee

•  Customer relationship (almihedab, Cialis, Sun bites, al WalimaBenjabi rise)

  • Jul 2012 - Aug 2012

  Jeddah Worked on product activation, events planning, sampling and marketing strategy



IMPACT BBDO

• Advertising Services
• 400 - 500 Employee

• Customer Relationship Executive

  • Jul 2011 - Aug 2011

  Jeddah Participating in the Marketing and launching of the new Miranda blueberry in Jeddah



YANBU CEMENT COMPANY

• Saudi Arabia
• Manufacturing
• 100 - 200 Employee

• Summer Internship

  • Jul 2010 - Aug 2010

  jeddah Developed the new cement bag with the word high quality in sides



Baghado Corporation

• Summer Internship

  • Jul 2009 - Oct 2009

  jeddah  Launched mastiha shop in Jeddah  Improved flow of communication inside the company



Groupe Caisse de Depot et de Gestion in Morocco (CDG)

• Summer Internship

  • Jul 2008 - Oct 2008

  rabat Observation internship in international relationship