Experience

Al Nasser Group

• Wholesale Building Materials
• 100 - 200 Employee

• Retail Sales & Marketing Director Al Nasser lighting co. KSA

  • Dec 2021 - Present

  1- Managing 13 outlet with its expansion plan / business plan 2- Building franchise business model 3- Handling commercial business unit from all commercial aspects. 4- Handling all marketing activity to insure achieving company objectives 1- Managing 13 outlet with its expansion plan / business plan 2- Building franchise business model 3- Handling commercial business unit from all commercial aspects. 4- Handling all marketing activity to insure achieving company objectives



Kanawat for Trading & Distribution

• Egypt
• Telecommunications
• 100 - 200 Employee

• Retail & TKA Director Kanawat Disterbution co. June 2019 till November 2021

  • Jun 2019 - Oct 2022

  Retail & TKA Director Kanawat Disterbution co. June 2019 till November 2021 1- Managing 1- Managing 13 outlet with its expansion plan / business plan 2- Building franchise business model 3- Handling commercial business unit from all commercial aspects. 4- Handling all marketing activity to insure achieving objectivesging and Building K-Mobile Retail capacity and its P&L with expansion plan to reach 50 stores By 2021 2- Building Retail Org structure from customer experience prospective 3- Managing and Enhancing OR & B2B business more than 50 Accounts from commercial prospective and operation fundamental For (Samsung- Nokia- Syinex Tv and Baseus Accessories) 4- Managing product portfolios in relation to margins and profitability throughout Category dept. 5- Develop marketing road map to fulfill business objective for all above 3 channels 6- Team reporting (Category Manager- TKA Manager- Regional Manager – Retail Admin Asst.) Show less



Fawry

• Egypt
• Financial Services
• 700 & Above Employee

• Retail banking facility Director (Fawry-Plus)

  • Jul 2017 - May 2019

  Accountability & Responsibility 1- Currently managing 70 branch across Egypt 2- Managing Retail structure counting 210 agent and branch manager /7 area manager/ 2 RM 3- Managing expansion/ execution plan for 300 Branch by end of 2020 4- Responsible and accountable for Retail/marketing budget / P&L 5- Managing and developing marketing plan 6- Managing and developing with principle banking compliance and SOP Accountability & Responsibility 1- Currently managing 70 branch across Egypt 2- Managing Retail structure counting 210 agent and branch manager /7 area manager/ 2 RM 3- Managing expansion/ execution plan for 300 Branch by end of 2020 4- Responsible and accountable for Retail/marketing budget / P&L 5- Managing and developing marketing plan 6- Managing and developing with principle banking compliance and SOP



OILLEX S.A.E

• Egypt

• Director of Sales Marketing

  • Jul 2014 - Oct 2017

  Created strategic marketing tactics to build differentiation points of awareness ▪ Develop marketing road map to fulfill business objective ▪ Identified new market opportunities, taking the lead in exclusivity and competitive edge in the oil industry business. ▪ Developed and implemented marketing plans which meet the Lubricant business unit objective. ▪ Implemented marketing strategies that incorporate company direction Created strategic marketing tactics to build differentiation points of awareness ▪ Develop marketing road map to fulfill business objective ▪ Identified new market opportunities, taking the lead in exclusivity and competitive edge in the oil industry business. ▪ Developed and implemented marketing plans which meet the Lubricant business unit objective. ▪ Implemented marketing strategies that incorporate company direction



Nahdi Medical Co.

• Saudi Arabia
• Retail
• 700 & Above Employee

• Retail Operation Excellence Director

  • Feb 2014 - May 2014

  Operation Excellence Value Proposition Lead with agility improving successfully Retail operation KPIs\ Fundamental with best practice in operation excellence manner. Develop its capability And give the max support to Operation team by working in conjunction with all support functions to ensure outstanding executions. Maine key strategies 1- Enhance efficiency and effectiveness inside the four walls of store while delivering superior customer experience 2- Leverage customer and market insight to set strategic direction for store net work 3- Optimize capital and operating expense through the store life cycle to reduce in cost efficiency manner 4- Drive communication lasting change and continuous improvement store network feedback in consistent way Show less



Abudawood Group

• Saudi Arabia
• Wholesale
• 500 - 600 Employee

• Director of Operations

  • Jan 2013 - Jan 2014

  Managing & Developing business with 3 principle (J&J-ENR-Etisalat ) across Egypt reporting line MS&P manager – finance – HR- logistic- 2 national sales Manager Managing & Developing business with 3 principle (J&J-ENR-Etisalat ) across Egypt reporting line MS&P manager – finance – HR- logistic- 2 national sales Manager



eXtra (United Electronics Co.)

• Saudi Arabia
• Retail
• 700 & Above Employee

• Retail/Merchandising Director

  • Apr 2011 - Apr 2012

  UEC -eXtra-KSA Retail Merchandising Director -April 2011 –Apri-2012 Developed & operated a new business unit within Extra by bringing together all the GSM Operators under one roof for 30 Big Box Retail outlets named eXtra Smart business unit, identify new market opportunities in the smart devises business,taking the lead in exclusivity and competitive edge in the Smart Phone/tablets Role & Responsibility Developed commercial and business opportunities with operators and driving growth across all business activities through strategic approach to market Capitalize on all Extra Strengths and use them to drive the business to profitable units. Worked and commit to customer service excellence. Planning and Execution Developed strong, detailed and understandable workflow with all related functions Developed business unit structure/positions. Developed yearly OGSM and to ensure clear communication, to all directly reporting, Market Positioning Created strategic tactics to build differentiation points of awareness Identified new market opportunities, taking the lead in exclusivity and competitive edge in the Smart Phone business. Designed and to build the right Marketing calendar, in close coordination with the Marketing Manager. Developed and implement marketing plans which meet the Smart Phone business unit objective. Operations Development Established a commission scheme towards Extra/Operators. Implemented Key Performance Indicators (KPIs) towards Extra /Operators.Integrated all Extra /Operators’ operational requirements Established all retail operational controls and SOP Purchasing. Initiated and develop commercial business relationship with all vendors related to strategic assortment that increased GM GSM Operators. Promoted a common vision and ownership to drive values and strategic partnership. Financial Accountability Managed & budgeted Extra Smart P&L in coordination with Finance Dept to identify breakeven point and profitability /cost-efficient manner Show less



Zonik

• Saudi Arabia
• Technology, Information and Internet
• 1 - 100 Employee

• National Retail Operation Manager

  • Jan 2008 - Apr 2011

  National Retail Operation Manager Reporting to the general manager established retail business department through 3 different types of retail activities with 110 outlets,Telecom Services Operation Outlet (Zain FBO- Kiosk), Retail Electronics Outlets (ZONIK Stores) and Telecom Services + Electronics Outlet (Zain Zone - CBO). Creating successful achievements such as; Outstanding achievement for the first year operation with over than 200% of sales target; Ranking as number one sales partner Vs other Zain partners; Recruiting high qualified regional managers enable and ensure excellent execution and meeting ALL retail KPIs. Establish Retail Business Managed to build organization capacity /structure Managed to build retail job functions and description Managed to build commission scheme up to Regional manager Forecast & planned annual sales budgets with Regional Managers in accordance with company financial objectives. Developed & leaded Operations Development Projects to improve efficiency and deliver Operations plan targets (i.e. Store New Structure, Sales Process, Customer Measurement Survey, Extended Service Program, and Bonus Scheme). Directed the development of a formal Comprehensive Training Plan based on training needs analysis & assessment. Bottom-Line Improvement Updating RM with financial principles with focus on most important elements to drive P&L for a positive bottom line. Designed and implements sales and services key performance indicators (KPI) score cards efficient cost control for all operation entities’ optimization projec Sales Management Developed store operations through creating store standard operating procedures (S.O.P.)... Identified and communicating key responsibilities and practices to ensure the immediate team promotes a successful attitude, confidence in leadership, and teamwork to achieve business results. Show less



eXtra (United Electronics Co.)

• Saudi Arabia
• Retail
• 700 & Above Employee

• Regional Retail operation manager

  • Jan 2006 - Dec 2007

  Regional Operation Manager(May 2004- Dec 2007) United Electronics Co. Extra, Riyadh, Saudi Arabia Sales Management:Proactive progressive management style Role model to staff member Analyzing sales figures and forecasting future sales volumes to max profits. Increase ProfitabilitySetting and achieving annual budget Top line and profit target Consistent contribution to improve productivity and cost efficiency Managing stock level and making key decisions for liquidation Managing 45 % of co, business Improve bottom line by (other income-shrink control- back margin) Operations Management:Managing business through OGSM principal Building and maintaining strong and positive customer satisfaction Develop and implement the company operation polices and procedure (SOP) Managing 4 showroom of 22,000 SQ.M and participated in opening 4 new outlet to increase market share and profitability. Managing 350 staff (Operation, HR, supply chine, project dept, Finance Dept) Managing Business Through (score card, P&L, category, all reports needed) Show less



MAGRABi Retail Group

• United Arab Emirates
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Regional Sales Manager

  • 2000 - 2004

  ▪ Responsible for 12 optical branches and 100 employees with 30% business contribution. ▪ Ongoing over achievement of company sales targets ▪ Developed company SOP to minimize shrinkage and increase profitability ▪ Participated in international exhibitions to get the right store assortment plan across KSA (Silmo Paris) ▪ Developed store manager on retail fundamentals such as inventory, control, customer service, cost efficiency, factsheets, sales analysis. ▪ Responsible for 12 optical branches and 100 employees with 30% business contribution. ▪ Ongoing over achievement of company sales targets ▪ Developed company SOP to minimize shrinkage and increase profitability ▪ Participated in international exhibitions to get the right store assortment plan across KSA (Silmo Paris) ▪ Developed store manager on retail fundamentals such as inventory, control, customer service, cost efficiency, factsheets, sales analysis.



Metro Inc.

• Canada
• Retail
• 700 & Above Employee

• Branch Manager

  • 1997 - 2000

  ▪ Responsible for 250 staff in addition to 6 section heads with a size of 1550 SQM ▪ Over achieved in sales target by 75% from LE25million to LE40million. ▪ Managed the business through cost efficiency manner ▪ Trained new Branch Managers on retail KPIs and recommendations for new stores ▪ Responsible for 250 staff in addition to 6 section heads with a size of 1550 SQM ▪ Over achieved in sales target by 75% from LE25million to LE40million. ▪ Managed the business through cost efficiency manner ▪ Trained new Branch Managers on retail KPIs and recommendations for new stores