Experience

Allied Materials & Equipment Co., Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Director of Sales

  • 2017 - Present

  Allied Products has been partnering with American Businesses for over 40 years. By providing quality and unique products that drive high shelf velocity, high margins, our partners utilize our products as a means of differentiation for their business. From our hand-sewn American flags to our treasured Springbok Puzzles brand, Allied Products prides itself on its American-made, high-quality products. Businesses are the engine that drives the American economy, Allied Products primary focus is on supporting their efforts. I am responsible for directing outside sales, inside sales, and business development to grow sales and help our customers become successful.



Volpi Foods

• United States
• Food Production
• 1 - 100 Employee

• Director of Sales

  • 2016 - 2017

  • Manage all aspects of product sales forecasting, creation and adherence to budget, facilitate the fulfillment of customer orders in coordination with production constraints. • Developing and implementing effective sales strategy in a team-based selling environment. • Meet sales and profitability objectives. • Evaluate, engage when appropriate, and manage broker deployment to support and/or expand existing sales. • Responsible for accurate sales forecasting and work with Operations to ensure maximum customer satisfaction while striving for best in class performance. • Supervise, develop, and tactically direct the sales personnel to ensure skill alignment and goal fulfilment. • Manage continuity and sustainability of customer accounts by working closely with existing customers through various methods of communications. • Hunt new qualified accounts and follow through to closing the sales agreement. • Visit key existing and prospective customers, providing technical and administrative product information and/or demonstrations as required. • Ensure Company products are being properly represented and work with the Sales Operations Manager to provide customer service with appropriate guidance. • Coordinate with the appropriate Senior Management on a regular basis as needed on product or customer issues. • Promote a positive, collaborative, and inspiring work atmosphere conducive to attracting, engaging, and motivating sales team members.



Smithfield Foods

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Customer Marketing Manager

  • 2013 - 2016

  • Leading implementation of Trade Planning processes, culture and tools. • Lead the implementation of pricing and promotional optimization platform; predictive modeling capabilities, scenario planning analyses & category strategy creation. • Develop, implement and evaluate category plans to meet profit and volume objectives. • Manage and institutionalize Retail Optimization; Customer & Category segmentation designed to simplify business model, increase sales execution, and better leverage broker partner. • Manage Post Promotional dashboard to measure critical customer and category spend performance; ROI, CPIP & CPCP. • Utilize price and promotion elasticity tools to develop strategies that allowed us to pass along needed pricing actions to the customer, while maintaining promotional support for our items. • Work with sales and brokers, to employ strategies to fill identified distribution voids, and drive incremental displays in support of promotional activities and new items.



Farmland Foods

• United States
• Food and Beverage Manufacturing
• 400 - 500 Employee

• Regional Sales Manager

  • 2011 - 2013

  Direct all aspects of the processed pork retail business in the region with annual sales dollars of $46.4M, annual sales volume of 25.6M pounds, six direct report, and two different broker partners.• Delivered sales volume and dollar growth for three consecutive years.• Create positive business relationships with current and potential customers and brokers to increase sales, profitability, and distribution of Farmland products.• Directly manage Farmland sales personnel as well as multiple brokers and their staffs to inspire and equip them to sell Farmland products efficiently and profitably according to trade plan.• Balance the budget within the region by managing spending and liabilities.• Strategize and plan promotional offerings to maximize both sales volume and customer relations while achieving budget goals.• Regulate pricing within the region to maintain desired margins for profitability.

• Area Sales Manager

  • 2009 - 2011

  •Managed all retail pricing and promotions for all AWG warehouses.•Monitored inventory and corresponding ads through the warehouse.•In charge of managing multiple store groups in a direct sale and accounting process.