Marketing Specialist

• Apr 2021 - Present

Marketing Generalist

• Aug 2004 - Apr 2020

-Developed and implemented data-driven strategies for interactive marketing campaigns which significantly increased brand awareness in the market. -Managed the corporate Hubspot portal - lead generation, and nurturing. -Applied content management and SEO strategies to Increase Daily Organic Search Traffic 400% (25 to 100) Oct 2017 - July 2018 -Establish KPI metrics and support the development of campaign reporting to measure and identify key learnings and build on overall campaign successes. -Used market analysis and audience segmentation to target email and social media campaigns to increase audience share in key U.S. markets by 28% [4,200] in 2016/17 - 2017/18. -Wrote creative content to support sales activities and educate individuals about trends within the aggregate and mining industries. -Created and landing pages for gated content - optimized for conversion. -Tracked key metrics to evaluate campaigns and tailor content. -Managed company standards for all marketing collateral and oversaw consistent application. -Managed marketing content calendar. -Utilized Adobe Creative Suite to create content for distribution across all marketing channels. - Content writing and editing. Show less

Scaleman/Dispatch

• Jun 2002 - Jul 2004

Coordinated the activities of hired trucks and external customers between two scale houses. Daily activities: serving two road construction ground crews, two paving crews, two asphalt batch plants, and two concrete plants. Coordinated the activities of hired trucks and external customers between two scale houses. Daily activities: serving two road construction ground crews, two paving crews, two asphalt batch plants, and two concrete plants.

Instructor

• Aug 2001 - Oct 2002

Co-taught students in the use and best practices of industry-standard graphics software: Adobe Photoshop, Illustrator, Flash. Co-taught students in the use and best practices of industry-standard graphics software: Adobe Photoshop, Illustrator, Flash.

Scaleman

• Sep 2000 - Aug 2001

Aggregate Sales

• May 1998 - Sep 1998

Assisted retail aggregate customers with material requirements and volumes on the phone and in person, Batched small concrete loads up to 2 cubic yards, residential delivery of aggregate materials. Assisted retail aggregate customers with material requirements and volumes on the phone and in person, Batched small concrete loads up to 2 cubic yards, residential delivery of aggregate materials.

Retail Store Manager

• Nov 1991 - Apr 1998

Managed the in-store activities of retail Big and Tall Clothing stores. Hired and trained associates, sales forecasting, and managed sales to meet budgets. I was the first manager in Western Canada to achieve $1,000,000 in annual sales at both established stores that I managed. Managed the in-store activities of retail Big and Tall Clothing stores. Hired and trained associates, sales forecasting, and managed sales to meet budgets. I was the first manager in Western Canada to achieve $1,000,000 in annual sales at both established stores that I managed.

Financial Services Representative

• Sep 1990 - Oct 1991

Consultative sale of financial products and services. Provided financial and estate planning services and solutions to individuals, families, and businesses. Actively prospected, qualified, and nurtured new and existing clients. Consultative sale of financial products and services. Provided financial and estate planning services and solutions to individuals, families, and businesses. Actively prospected, qualified, and nurtured new and existing clients.

Retail Sales/Store Manager

• Aug 1985 - Mar 1990

Store Manager - As Above. Store Manager - As Above.