Experience

Benestar Brands
• United States
• Manufacturing
• 1 - 100 Employee
• Senior Vice President Of Sales

  • May 2020 - Present


Campbell Snacks

• Vice President of Sales, Convenience

  • Feb 2019 - May 2020

  Customer focus sales leader responsible for growing profitable retailer, wholesaler, supplier, and broker partnerships.

• Vice President, Southern Region

  • Oct 2015 - Feb 2019

  Develop and lead strategy for customer programming and retail execution. Full P&L responsibility for $400+mm organization with 800+ DSD routes, 250+ Sales and Operations Leaders.



Snyder's-Lance, Inc.

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Vice President, National Convenience and Military

  • Jul 2013 - Oct 2015

  Lead national sales and market development growth strategies for convenience and military channel.

• Vice President Sales, SE Region

  • Jan 2011 - Jul 2013

  Leader/Manager for the Southern Region Customer Sales team. Responsible for sales strategy and business plan development of all major grocery and convenience retailers based in southern US.

• Vice President, Grocery East

  • Feb 2010 - Jan 2011

  Leader/Manager for the Eastern Regional Grocery Sales team. Responsible for sales strategy and business plan development of major regional grocery retailers in the Lance Eastern US DSD territory.

• Director of Sales, Southern Region

  • Feb 2008 - Feb 2010

  Leader/Manager for Southern Region key account team. Direct reports included seven Retail Sales Managers and three Region Account Managers.

• National Account Manager

  • Oct 2004 - Feb 2008

  Lead business development strategy for key customers to include Publix Super Markets, QuikTrip, RaceTrac, Flash Foods.

• Zone Sales Manager, Atlanta GA

  • Jan 2000 - Oct 2004

  Zones Sales Manager based in Atlanta, GA. Responsible for leading a DSD organization consisting of 127 route sales representatives, 16 Districts sales managers, 14 Route Leaders, and 4 staff members.

• Zone Sales Manager, Memphis TN

  • Oct 1996 - Jan 2000

  Zone Sales Manager responsible for leading a DSD organization consisting of 78 routes, 10 Districts sales managers, 8 Route Leaders and 3 staff members in the Memphis, St Louis, and Little Rock markets.

• Sales Coordinator, Charlotte NC

  • Oct 1993 - Oct 1996

  Staff Position at corporate office in Charlotte, NC. Served as staff support for multiple function teams to include Sales, Marketing, Finance, Manufacturing, and Supply Chain.

• District Sales Manager, Winston Salem, NC

  • Jan 1985 - Oct 1993

  Managed team of 10 DSD route sales representatives in $2.5MM territorty with base of >1500 accounts. Acheived double digit growth every year. Awarded as #1 top performing district for 6 of 8 years.

• Route Sales Representative

  • Dec 1982 - Jan 1985

  Responsible for a $250K territory. Operated a personal owned step van providing service to an average customer base of 150 accounts each week. Grew my business over 50% from 1982 to 1985

• Sales Trainee, Albemarle, NC

  • May 1982 - Dec 1982

  Sales Trainee based in Albemarle, NC. Responsible for route coverage across the eastern NC market



Quick Chek

• United States
• Personal Care Product Manufacturing

• Store Manager

  • May 1980 - May 1982

  Convenience store manager responsible for store operations and personnel Convenience store manager responsible for store operations and personnel