Experience

Mast-Jaegermeister CZ s.r.o.
• Czechia
• Food & Beverages
• 1 - 100 Employee
• Senior Brand Manager Tullamore DEW

  • Nov 2021 - Present

Yinachi
• Advertising Services
• 1 - 100 Employee
• Lead Project Manager

  • Oct 2019 - Sep 2021


Rémy Cointreau

• France
• Beverage Manufacturing
• 700 & Above Employee

• Senior Brand Manager

  • 2009 - May 2019

  MISSION: Managing premium portfolio of imported spirits on CZ&SK markets. Gruppo Campari brands (Aperol, Cinzano, Campari, Crodino, Carolans) William Grant & Sons (Hendrick´s , Sailor Jerry) Rémy Cointreau (The Botanist) Fever Tree KEY RESPONSIBILITIES: Aperol - new product launch to CZ&SK markets Campari, Cinzano – brands rejuvenation on CZ&SK markets - set local 3Y strategies and objectives - prepare market and competitors analyzes, pricing strategy, P&L management, volume forecasts - set annual strategies and objectives, design, run and evaluate annual 360° marketing plan (ATL/BTL, On/Off Premise) - build relationships with key influencers (digital, bartender’s community, fashion and design community) - build a strong network of external agencies - full budget responsibility - leading and training junior brand managers - close co-operation and reporting to international brand owners (marketing team, region sales managers) REFERENCES: APEROL - fastest growing spirit brand (3 digit growth in years 2011-2015) - Aperol open air cinema - tree-year project to activate brand knowledge and the consumption in Prague - Bartenders Training Program - four-year project to educate bartenders about Aperol and Aperol Spritz - On-trade promo tour CINZANO - awarded in 2012 /2013 as the best 360° activation within all Gruppo Campari markets Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager CPW (Cereal Partners Worldwide)

  • 2006 - 2008

  MISSION:Managing the portfolio of breakfast cereals and cereal bars.KEY RESPONSIBILITIES:- Responsible for adapting and executing the international marketing guidelines and strategies according to the local market needs.- Prepare, execute, and evaluate the annual marketing plan (ATL/BTL) - Co-ordinate the external agencies (media, PR, creative and event agencies)- Local consumer research development and execution- Full budget responsibility- Close co-operation with CEE and HQ marketing teams- Methodological leadership of trade marketing specialist Show less

• Trade Marketing Specialist CPW

  • 2005 - 2006

  MISSIONTaking responsibility for all trade marketing activities at CPWKEY RESPONSIBILITIES:- design and execute in-store marketing action plan (POSM, trade gifts, hostesses)- design and execute TMP- close co-operation with external agencies, business partners and suppliers

• Event Manager Confectionary

  • 2004 - 2005

  MISSION:Leading NPD confectionary projects.KEY RESPONSIBILITIES:- leading NPD projects such as new recipe development / change, new packaging development, design / legal info change, production line change / movements etc. - responsible for seasonal NPD projects and chocolate bars (Orion, Nestlé, Zora, Jojo, Boci...)- close co-operation with production factories and all internal departments (marketing, trade marketing, purchase, technical division, sensoric and developmnet laboratory etc.) Show less

• Marketing Trainee

  • 2003 - 2004

  Sales, Marketing, Logistics