Senior Manager, Seller training and seller platform tools

• Jan 2020 - Present

Manager, Lazada University Vietnam

• Dec 2017 - Jan 2020

Overall management of Lazada University (training & events)- Design offline and online training plan to improve seller performance- Engage with sellers to understand their painpoints through workshop and online channel - Build TTT program of 10 seller trainers - Create success story article to inspire and motivate sellers

Regional Image & Video Production Manager

• Aug 2014 - Dec 2017

- Implement image guidelines for QC agents across 6 ventures - Implement quality guidelines for indoor product shooting- Manage & allocate work for retouching team of 30 people to ensure final product as required- Produce tutorial videos for sellers and testimonial videos- Set up and build tight management control systems with effective communication/ feedback loops, with KPI measurement and control

Digital Account Executive

• Dec 2013 - Apr 2014

- Meet and liaising with clients to discuss and identify their advertising requirements - Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget - Present creative work to clients for approval or modification - Handle budgets, manage campaign costs and invoice clients - Make 'pitches', along with other agency staff, to try to win new business for the agency. - Meet and liaising with clients to discuss and identify their advertising requirements - Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget - Present creative work to clients for approval or modification - Handle budgets, manage campaign costs and invoice clients - Make 'pitches', along with other agency staff, to try to win new business for the agency.

Art director

• Sep 2012 - Apr 2013

www.zalora.vn- Quality control for onsite banners, newsletters, GDNs- Produce fashion campaigns (setting up topical photoshoots with concepts and themed styling)- Manage & allocate work (Google docs – onsite campaign request, offsite request tracking system) for graphic design team- Introduce control system including KPI measurement (Google docs), shared server set-up for better access to mutual work materials, standardization (template for all banners)- Produce tvcs- Assist marketing in organizing offline promotional events- Work closely with marketing in order to gain insights into sales figures and keep close contact with actual business requirements in order to produce relevant and targetedpromotional banners; also follow up on banner performance in order to ensure future banners are tailored to trending customer tastes and preferences.- Work with Zalora of other 8 countries for cross-regional consistency and control of quality, also assist in design

Post Production Manager

• Feb 2012 - Oct 2012

www.zalora.vn- Work with models, stylists, photographers, make-up artists in order to set up photography shoots- Work with warehouse and suppliers for samples for shoots- Manage & allocate work for retouch team to ensure final product as required (15 headcounts)- Quality control, product information (image, content, prices)- Set up and build tight management control systems with effective communication/ feedback loops, with KPI measurement and control (Google docs (products/member),excel macros)- Meet target – 200 products online/day- Work with Zalora of other 8 countries for cross-regional consistency and control of quality- Created retouch guideline materials (systemization of knowledge and work requirements for all new joiners)

Website editor - Graphic designer

• Sep 2011 - Feb 2012

- One of Vietnam’s first international luxury group, representing fashion brands through a network of distribution, retailing and franchising. (Givenchy, Chloé, Balenciaga, Marc Jacob, Alexander McQuee, Celine, DVF, Antonio Berardi, Lanvin, Loewe, Michael Kors...) - Concept & content editor & translator; - Photoshot new arrival & general products; - Design event invitation card/ flyers / marketing materials - Initial architecture and set up of new website; increase view, brand promotion & recognition.