Experience

Free-2-Travel Holidays

• Australia
• Travel Arrangements
• 1 - 100 Employee

• Account Director

  • May 2014 - Present

  Acting as the main lead across an extensive portfolio of clients and suppliers, I drive the team's relationships and full service delivery in tailored group, conference, event, incentive and prize-winner travel. I've managed COVID-19 disruptions, delivering several events with border restrictions enacted the last minute - so Crisis Management became me! Client groups include Pernod Ricard, McGrath Estate Agents/TRET, The Obama Foundation, Misfits Media, April5 and Octagon. Events include: - America's Cup - G.H Mumm Champagne and Brancott Estate (2021) - Melbourne Cup Carnival - G.H. Mumm Champagne (2014, 2015, 2016, 2019, 2021) - Leaders Asia-Pacific - The Obama Foundation (2019) - Australian Open - Jacob's Creek (2015, 2016, 2017), Mastercard (2020, 2022) - Australasian Real Estate Conference (AREC) - TRET (2019, 2020, 2021) - Brands' in-house Conference events Critical in delivering the client's overall program via travel and logistics management, my stakeholder nous leads by example. This includes negotiations, contracting, planning and delivering on plan, brand and budget - incorporating registrations, itineraries, flights, accommodation, transfers, ticket management and distribution. With a 5* service mentality along with detailed business planning, I proactively and creatively advocate how best to activate the brand/event at every influential managed touchpoint. Key deliverables and responsibilities include: - Direct reports: Account (Senior, Manager, Executive), reporting directly to the MD - Contract and rate negotiation: client and supplier procurement - Hospitality and event management: including cross-functional service and delivery management - Budget/financial management - Relationship management within the client ecosystem I am proud to play an integral part in the business' and clients' success. After a 2Y BREAK, I returned to F2T as Account Director in Mar 2019. I was Senior Account Manager between 2014-17 before exploring other industries. Show less



Various

• Sydney, Australia

• Freelance Consultant

  • Aug 2018 - Mar 2019

  Business Consultant GiVV Technologies Ltd Sydney, Australia I consulted in a short-term (Sep-Dec) contract in the loyalty, gift and rewards space for growth stage company GiVV Technologies (eGiVV), and was able to apply my proud small business, agency, brand and customer experience. In this role I implemented my inherent passions - organisation, purpose and efficiency in the suite of products’ development and delivery, championing procurement that soundly met the business' needs. I am probably the salesperson's worst nightmare as I ask questions, specificity and practicality to the business. Reported directly to the COO, and upon his departure to the CEO & GM. Other contracted roles - Events Management for digital media company and publisher, Which-50 - Roadshow Assistance of Visit Kinosaki for tourism representation company, Tourism Garden - Organisation and Strategy Consultant for social enterprise tour company, Taste Tours - current and ongoing My current and ongoing charity volunteer work includes partnership strategy and development for Moving Against Domestic Violence ('Movers') and I genuinely look forward to my weekly evening food van shift engaging with the homeless and needy for the Exodus Foundation at Yurong Parkway in Woolloomooloo. I also participate in Cantoo programs, mixing running with cancer research fundraising. Show less



Sunbeam Australia & New Zealand

• Australia
• Consumer Goods
• 1 - 100 Employee

• Associate Brand Manager

  • Oct 2017 - Jul 2018

  Brand Activation/Shopper Marketing for Sunbeam Appliances & Cookware, FoodSaver, CrockPot and Ball Jars in Australia. Brand Activation/Shopper Marketing for Sunbeam Appliances & Cookware, FoodSaver, CrockPot and Ball Jars in Australia.



ADMA

• Australia
• Advertising Services
• 1 - 100 Employee

• Sponsorship Account Manager

  • Jul 2017 - Oct 2017

  I joined ADMA in June 2017 and hit the ground running activating over 20 different sponsors simultaneously, all with varying sponsor packages and objectives at ADMA's marquee annual event, Global Forum (24 & 25 August). Concurrent to this is planning and delivering other sponsored events from roundtables, whitepapers and town halls, to executive events. My excellent oral and written communication skills is met with a meticulous eye for detail, strong organisational capabilities and an ability to always be ahead of the game. Responsibilities: - Build an open, honest and trusting relationship with the client and a range of internal business units and disciplines - Actively managing the after-sales running and delivery of the day-to-day activities across all my accounts, from digital to event production - Providing strategic guidance and direction for each client and ensuring ADMA delivers what was sold - Developing and maintaining strong, professional relationships with all stakeholders Show less



Complete Travel Marketing

• Australia
• Advertising Services

• Marketing, PR and Communications

  • Nov 2012 - Apr 2014

  Assisted the Directors with Sales and Marketing activities of the Company and its clients on a casual full-time basis whilst looking and ready for the next challenging, rewarding, full-time career move. Similar to Randall Marketing - same same, but pretty different, Complete Travel Marketing offers Sales & Marketing, PR & Media and Consultancy Representation services, specific to the travel and tourism industry, with most clients rating 4-to-5-stars located in Thailand, Singapore, Malaysia, Hong Kong, China, Vietnam, The Philippines, Indonesia (Bali), Mauritius, Sri Lanka and the Maldives. Familiar with the Directorship of Charlie and Jonathan during my previous stint at Randall Marketing, these gentlemen were brilliant to work with and for - knowledgeable, passionate and bloody great at what they do, it helped we got along; that we could laugh as well work. As a small team, we consistently delivered on-target and on-message on behalf of our clients, constantly thinking of ways of how we could further add-value to our clients on a daily basis to increase brand awareness, exposure and most importantly room-nights across wholesale and retail sectors, but also worked well with media, PR, NTO, airline, corporate and MICE markets. Brand Activation using BTL methods was our niche by working in harmony with the trade, and via partnerships with various stakeholders, we were able to activate via ATL as well. Well-travelled and enthusiastic, Complete Travel Marketing are your experts in travel marketing - and as a team and during my time, our knowledge of the outbound AU/NZ market was second to none. My role was varied but not limited to: - Sales & Marketing - trade and consumer, retail, airlines, NTO, MICE, groups and weddings; - PR - press release write-ups, distribution and monitoring, event management and - Communications: internal and external product copy, reports, plans and general informative dossiers. Show less



Gate 7

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Temporary casual event contract

  • Nov 2012 - Feb 2013

  Assisted with planning events on behalf of Gate 7 client - San Francisco Travel and its partners, for their inaugural AUNZ Sales Mission in February 2013. Not limited to creating RFP’s, obtaining quotes, managing WIPs, budgets, run-sheets, guest lists, dealing with the myriad of contractors and suppliers. Assisted with planning events on behalf of Gate 7 client - San Francisco Travel and its partners, for their inaugural AUNZ Sales Mission in February 2013. Not limited to creating RFP’s, obtaining quotes, managing WIPs, budgets, run-sheets, guest lists, dealing with the myriad of contractors and suppliers.



Randall Marketing

• North Sydney, New South Wales, Australia

• Business Development Manager

  • Feb 2010 - Sep 2012

  Randall Marketing specialises in hotel and tourism Representation offering Sales & Marketing, PR & Media and Consultancy services. One of the most successful travel and tourism Marketing companies in the Asia-Pacific region, RM has offices in Sydney and Hong Kong promoting to the Australia, New Zealand, Hong Kong and China markets. My main responsibilities evolved around Client Brand, Account and Business Development Management; I acted on behalf of multiple hotel/resort Clients in developing, driving and implementing Sales & Marketing strategies across AU/NZ, from contracting, campaigns and tacticals to advertising, prizes and sponsorships. Particular to the Trade, I carried out marketing and development through engaging with various stakeholders from tourism boards, airlines, media, PCO's to wholesalers and retailers. Planning advertising of trade and consumer publications, I also assisted with direct consumer requests, queries or complaints, directly or those who had been brought to my attention through escalation from a trade-partner (VIP, mishandled bookings and so forth). I represented the Client/s at various trade and consumer shows and events and dabbled in writing copy, editorial and press releases, which was particularly enjoyable. I produced a range of events, experiences and product using my creative flair and was lucky enough to travel Interstate and Internationally representing RM and our Client/s. During my tenure I increased room-night bookings to the Clients, established and maintained Client and Company preferred partnerships with key industry partners, explored new frontiers for promotion, Sales and Marketing (Wedding Expos, the Dive and Gay travel markets) and overall strengthened Client brand positioning within AU/NZ markets across Trade and key Consumer segments. I enjoyed my time and learned much during my almost-three years, however decided to resign towards the end of 2012 to have a bit of a break and pursue other opportunities. Show less



Trixle Branding Group

• Australia
• Think Tanks
• 1 - 100 Employee

• Marketing Assistant

  • Jan 2007 - Jun 2010



Captain Cook Cruises

• Front Desk

  • Dec 2009 - Feb 2010



Sony DADC

• Entertainment Providers
• 700 & Above Employee

• Key Account Coordinator / Operations Assistant

  • Apr 2007 - Nov 2009

  I was an Operations Assistant with one of Sony DADC's Key Accounts from April 2007-January 2008, and came back to help with another of DADC's Key Accounts in September-November 2009. I decided to leave because I didn't have an interest in the industry and didn't want to waste anymore of their time when my career lies elsewhere. I was an Operations Assistant with one of Sony DADC's Key Accounts from April 2007-January 2008, and came back to help with another of DADC's Key Accounts in September-November 2009. I decided to leave because I didn't have an interest in the industry and didn't want to waste anymore of their time when my career lies elsewhere.



Contiki

• United States
• Travel Arrangements
• 100 - 200 Employee

• Marketing Intern at Contiki Holidays Australia

  • Jun 2009 - Oct 2009