Experience

BrandHouzz Digital

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder & CEO

  • Feb 2015 - Present

  After many years of in-house marketing & BD with professional services and B2B companies, I started BrandHouzz to support the organisations I knew 'from the inside'. I get a kick out of making the lives of in-house marketing and sales teams easier by supporting them with the expertise they might be missing and having the knowledge of and compassion for working in a corporate structure and its unique challenges. I am direct, don't sugarcoat, and have zero BS tolerance. I love marketing, but I don't do 'fluff'. Show less


Cumbria CVS (Council for Voluntary Service)
• United Kingdom
• Non-profit Organization Management
• 1 - 100 Employee
• Trustee

  • Jan 2023 - Present

Women Connect
• United States
• Events Services
• Vice-Chair (Digital Marketing (Voluntary Position))

  • Jul 2020 - Jul 2022


AXIS Network Aberdeen

• United Kingdom
• Oil and Gas
• 1 - 100 Employee

• Committee Member - Digital Marketing

  • Sep 2015 - Sep 2018

  The Aberdeen X-Industry Support Network (AXIS) is a non-for-profit members’ network, focussed on increasing gender balance in the Aberdeen Energy Industry to support a prosperous and sustainable future across the sector. The Aberdeen X-Industry Support Network (AXIS) is a non-for-profit members’ network, focussed on increasing gender balance in the Aberdeen Energy Industry to support a prosperous and sustainable future across the sector.


Burness Paull LLP
• United Kingdom
• Law Practice
• 400 - 500 Employee
• Business Development & Marketing Manager

  • Feb 2013 - May 2014


White & Case

• United States
• Alternative Dispute Resolution

• Senior Business Development and Marketing Manager

  • Nov 2010 - May 2012

  - Formulated annual marketing plan for developing firm’s core practices based on identified target revenues for the firm’s practice groups. Actively participated in formulating business development plans, reported to the CEO and practice leaders. - Liaised with existing and potential clients on a regular basis, was involved in client presentations, pitches and client satisfaction interviews. - Introduced a new CRM system for account management and pro-active targeting approach using digital platforms (e.g.InterAction), managed all bidding and proposal related work, including, but not limited to: gathering required intelligence, acting as account manager, writing proposals. Initiated a monitoring system which provided analysis and transparency of proposal/tender pipeline by practice group, industry, client, etc. - Supervised internal and external events, including conferences, training workshops, client hospitality, etc, oversaw firm’s charitable contributions and CSR initiatives, pursuing consistency, effective involvement and appropriate resonance in the firm internally and externally, when appropriate. Show less



KPMG

• Brazil
• Construction

• Manager, Business Development & Markets Department

  • Mar 2008 - Nov 2010

  - Formed regional marketing and business development team “from scratch”, driving marketing and communications strategy; devised marketing plans and objectives, conducted client satisfaction interviews, improved transparency and cost-efficiency of marketing & bd initiatives. Issued proposals to prospective and existing clients. - Designed and launched CRM database, created prospective client targeting plans and industry sector focused marketing communication campaigns, developed client satisfact feedback questionnaires and other tools for monitoring BD and marketing ROI. - Established presence of the firm’s partners and senior managers in print and on-line media and local television, which took convincing, encouraging and coaching partners and senior managers on giving interviews, commentaries and writing analytical thought leadership material. - Initiated an alumni network and regular alumni meetings; also started a Corporate Social Responsibility (CSR) committee, engaging employees, business partners as well as clients and targets charitable activities. Show less



Ernst & Young

• China
• Accounting
• 700 & Above Employee

• Marketing Manager, Oil & Gas Center

  • Sep 2006 - Feb 2008

  - Devised, executed and revised marketing plan for the Center, contributing to the overall Oil & Gas Center strategy. Planned, managed and analyzed marketing plan in line with country-wide and region-specific growth and development goals; developed and oversaw marketing budget for the region. - Initiated account management process, organized firm-wide training for partners and managers across all business units, which included organizing workshops and development of training and template materials in collaboration with business development professionals from other EY offices in the CEE area. - Drove execution of marketing initiatives: sponsorships, advertisement campaigns, client-facing training seminars and workshops, formal receptions, PR initiatives, thought leadership creation and distribution, etc. Coordinated administrative, financial and logistical matters of Oil & Gas-related sponsorships, advertisements, thought leadership promotion, internal and client facing events, training and entertainment initiatives, Center’s web page on Firm’s external and internal websites. Show less



Hills Program on Governance, CSIS

• Coordinator

  • Feb 2003 - Aug 2006

  Not-for profit and consulting/legal organizations founded by former presidential cabinet member and staff, providing strategic international relations and trade advice to multinational businesses as well as corporate governance research and education in Governance Centres by collaborating with academic institutions in Mexico City, Seoul, Beijing, Manila, Nairobi, Depok (Indonesia) as well as American universities and NGOs. - Responsible for research on various economic and trade relations and policy developments. Leased with government, NGO, academic and private sector contacts in the process of facilitating Governance Centers in Mexico, China, South Korea, and Philippines. Assisted and participated in coordinating the program’s initiatives, thought leadership, event and PR activities including but not limited to: Congressionally mandated review and report on the United Nations, academic workshops on governance and corruption, post-Enron dialogue on accounting and auditing standards policies’ review and recommendations including industry leaders, research on Russian foreign policy and trade relations as pertaining to the Kyoto-protocol, and others. Show less



Sakhalin Energy / Links Ltd

• Procurement and customs clearance project coordinator

  • 1997 - 1999

  - Liaised with Russian customs officials and coordinated the process of import and customs clearance of the drilling and production equipment for Sakhalin Energy Investment Company as well as performed and supervised all documentation control for customs clearance process. Coordinated operations and customer service support for all freight forwarding services. - Liaised with Russian customs officials and coordinated the process of import and customs clearance of the drilling and production equipment for Sakhalin Energy Investment Company as well as performed and supervised all documentation control for customs clearance process. Coordinated operations and customer service support for all freight forwarding services.