Deputy Managing Partner - Strategy

• Aug 2021 - Present

Sr. Business Planning Manager

• Apr 2019 - Jul 2021

Founder & Connector

• Feb 2017 - Jul 2021

A Southern African nomad passionate about the African continent, who happens to use marketing and communication to express this love. I aim and strive to present African excellence in all that I do. What I do is to grow things… people, brands and opportunities and have the ability to breathe life into the seemingly lifeless, and see magic in the seemingly unmagical. A Southern African nomad passionate about the African continent, who happens to use marketing and communication to express this love. I aim and strive to present African excellence in all that I do. What I do is to grow things… people, brands and opportunities and have the ability to breathe life into the seemingly lifeless, and see magic in the seemingly unmagical.

Strategist (TTL, Digital & CRM)

• Apr 2014 - Apr 2019

THE FORT – Business Connexion My World of Tomorrow (#MWOT) positioning strategy O’BRIAN MARKETING – KZN Film Commission Pitch Strategy OPUS DEFINED MEDIA – Strategic Planning Manager: Department of Human Settlements strategy development, QualCapital Strategy development and Traffic Management. THE BLUE HIVE - Digital Strategy: Ford Digital and TTL strategist on Ford Sub-Saharan Africa key markets being: Nigeria, Kenya, Mozambique & Angola. Developed Ford Sub-Saharan Fleet Strategy. Crafted customer profiles for Ford Sub-Saharan Africa's key markets. Project managed and crafted Brand planning for Ford Sub-Saharan Africa 2015/16. Developed Strategies for New Ford Figo, Idols (for South Africa) OGILVY JOHANNESBURG - Senior Strategist: KFC ZA: Low-Income Families & Low-Income Individuals & NAM (New Africa Markets), Kimberley Clark: Huggies & Baby Soft, BP, SuperSport, GSK: Grand Pa 100 years MINDSHARE ZA - Media Strategy: Unilever Foods PRAEKELT CONSULTING - Senior Strategist: Telkom MCCANN, JOHANNESBURG - Senior Strategist: Diageo: Scotch & Reserves Scotch portfolio The Creative Counsel, JOHANNESBURG - Head of Strategy, Unit 5 Roering Creative Kin - Senior Strategist & Copywriting mentor : Discovery & New Business

Senior Strategic Planner

• Mar 2013 - Mar 2014

Give insights on consumers for their retail fashion brand. Review competitors in a bid to assist client in keeping abreast of competitor activity. Give strategic input into the creative process. Give insights on consumers for their retail fashion brand. Review competitors in a bid to assist client in keeping abreast of competitor activity. Give strategic input into the creative process.

Group Marketing Manager/Strategist

• May 2011 - Feb 2013

On a strategic level: • In the process of rebranding Zinto Marketing Group to Zinto Activation Group and the maintenance of the brand corporate identity going forward. • In the process of developing a strategic marketing plan for the organisation so as to ensure sustainability and profitability beyond the group’s first decade in operations. • Strategic input on client proposals and company structures. • Strategic input on career planning and the formalisation of structures so as to enable the effective implementation of KPI’s. • Plotting the organisation’s regional expansion. On an operational level: • Developed an activations strategy for Willards • Developed an activations strategy for McCain • Developed an activation strategy Hush Puppie • Offering support in the general proposals across the business excl. MTN

Strategic Planning Head

• Jan 2009 - Jan 2010

Developing communication frameworks and strategies across for current and new business pitches. Clients: • PETROSA, Dell, MAQ, Boxer Superstores, City Power • Gauteng Province, COSATU Developing communication frameworks and strategies across for current and new business pitches. Clients: • PETROSA, Dell, MAQ, Boxer Superstores, City Power • Gauteng Province, COSATU

Regional Strategic Planner

• Jan 2008 - Dec 2009

Regional planner for Nokia SSA • The adaptation of global campaigns for the NOKIA Sub-Saharan region • The development of an activation strategy for NOKIA Sub-Saharan region – this include the continual adaptation of the strategy for new campaigns • Give strategic input on creative work – my role is to ensure creative remains on strategy • Write articles on behalf of JWT South Africa: Bridging the digital divide – www.marketingmix.co.za Nairobi advertisers get the message across using local talent – www.bizcommunity.com

CKI FM Marketing Manager

• Jan 2007 - Dec 2007

• Re-branded CKI FM to truFM • Develop and implement strategic marketing and brand plans in order to retain and increase current market share • Develop consumer strategy. • Identify marketing opportunities by identifying consumer requirements, defining market, competitors’ share, competitors’ advantages and weaknesses and forecasting projected business. • Improve programme marketability and profitability by researching, identifying and capitalizing on market opportunities. • Effectively promote programmes to increase audience growth in accordance with the station strategy. • Liaise and sustain rapport with all media owners (TV, radio, press and magazine) and customers to ensure effective publicity of the station. • Direct internal and external marketing presentations to enhance communication, awareness and buy –in. • Obtain market share by planning, developing, implementing and evaluating advertising, merchandising, publicity and trade and consumer promotion programmes. • Collect, analyze and present marketing information with management, thus actively participating in decision making. • Interact with station’s service providers and ensure alignment to specific marketing strategy. • Compliment, synergise and provide information for the trade marketing role of Sale and Marketing. • Manage, maintain and expand consumer relationships, exploiting specific needs and anticipating new opportunities. • Responsible for management of station website to ensure accuracy of information to public and media. • Direct, manage, motivate and develop station marketing team. • Plan, determine, manage and ensure cost –effective utilization of marketing budget • Identification and exploitation of alternative revenue streams. • Assist with the coordination of the regional marketing activities.

Strategic Planner

• Apr 2006 - Dec 2006

The strategic planner is the strategic force that guides the activation, implementation and creative representation of the brand. The role requires one to be in tune with what is happening in the market place, be able to clearly identify the relevant consumer insights and be able to effectively present these findings in both the written and spoken form. My portfolio consists of the following brands: Metropolitan Gordon’s Gin Good Hope FM Count Pushkin Polka Mainstay Elizabeth Arden

Account Manager

• Jul 2005 - Mar 2006

Budget management Media planning (in conjunction with the media department) Strategic planning and interpretation (in conjunction with the strategic planning department) General management and co-ordination of day to day relevant departmental administration activities Budget management Media planning (in conjunction with the media department) Strategic planning and interpretation (in conjunction with the strategic planning department) General management and co-ordination of day to day relevant departmental administration activities

Assistant Brand Manager (OMO)

• Oct 2004 - Jun 2005

The role of an RIC is the management of innovation projects and relations in the region (countries on the continent Unilever operates in). The role requires that one liaise with ones partners in the various countries, to research, to market and to monitor innovation role outs and so as to ensure high level brand growth. The role also involves packaging research and development, liaising with the research department, product development department, logistics and the above-the-line agency. Other functions • Overseeing the team budget in conjunction with the finance department which involves inputting figures on SAP and quarterly reconciliation • Running projects for launch in 2005/6 and conducting post launch monitors to determine the success of a launch and to glean learning from. I’m presently involved in three projects and leading two. • Writing ATL and BTL briefs and the subsequent tasks i.e. proofing, reverts etc. • General management and co-ordination of day to day relevant departmental administration activities

Assistant Brand Manager Knorr

• Jan 2004 - Oct 2004

Budget maintenance for overall Knorr team as well as my own portfolio of products within the brand office. This includes inputting figures on SAP and budget reconciliation each month end Project management: ensuring that all team members are working towards a common goal and are hitting deadlines to ensure final product is on shelf. I.e. liasing with the factory to ensure the bleed-in process is on track for new artwork. Writing briefs for below-the-line activities i.e. in store activities ensuring that they tie in with above-the-line activities. Liaising with our packaging design agencies. Proofing of final artwork: for pack changes. General management and co-ordination of day to day departmental affairs.

Brand Co-ordinator

• Jun 2001 - Dec 2003

The writing of advertising briefs for the development of dealer executions of the national campaign being developed by the brand office. The day-to-day updating and maintenance of audi.co.za in conjunction with Ogilvy Interactive. Responsible for the development of CI Audi dealer websites in conjunction with outside supplier. • Management of the Dealer Marketing Fund - ensuring all dealer advertising is CI compliant as well as the management of their advertising funds Overseeing of dealer advertising with the intention of upholding the Audi Franchise standards Performing a support function, to the Brand Manager. Responsible for ordering, stock management and despatching of POS material from Germany to the Audi dealer network General management and co-ordination of day to day departmental affairs Responsible for the development of a vehicle configurator for the Audi.co.za domain. A virtual tool designed to give the consumer the opportunity to “view” what their future may look like. • Responsible for the maintenance of Audi configurator in conjunction Ogilvy Interactive

Graduate Trainee

• Jan 2001 - May 2001

Learning the ropes on VWSA manufactures, distributes and markets their vehicles prior to being placed with a team within my area of expertise. Learning the ropes on VWSA manufactures, distributes and markets their vehicles prior to being placed with a team within my area of expertise.