Experience

Übank
• Australia
• Financial Services
• 500 - 600 Employee
• Senior Branding & PR Specialist

  • Jun 2021 - Present


Mindshare

• Arts & Crafts

• Senior Digital Planner

  • Oct 2020 - May 2021

  • Mainly working under Ford VN (Automotive) account. Some accounts that joining as supporter or moderator such as F 1, Dyson, ...• Managing almost key products of Ford Vietnam and executing those campaigns from planning to reporting.•Responsible of optimizing the performance through Facebook Ads, Google DV360 platform and Programmatic with high commitment by month.• Responsible to approach stakeholder and new vendor to propose an innovation format that can perform better than current.• Analyse and investigate the CRM data to put into remarketing list.• Reasonable digital approach that contribute to the success of Ford Everest and Ford Ranger that ranked 1st place at sales volume of Vietnam market in couple of months.• Increase brand awareness and conversion rate up to 23% and 1.2% after 3 months with efficiency budget.• Shorlist of WARC Media Award with "Every Action Counts" campaign. Show less

• Junior Digital Executive

  • May 2019 - Oct 2020

• Media Intern

  • Oct 2018 - May 2019



Intel Corporation

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Employee Communication Intern

  • Sep 2017 - Jan 2018

  • Take responsibility on delivery the communication message from corporate to both internal employee and external partner via email, poster, standee, or even event. • Working directly with the stakeholder to create and produce media publications. • Organize internal special event. • Take responsibility on delivery the communication message from corporate to both internal employee and external partner via email, poster, standee, or even event. • Working directly with the stakeholder to create and produce media publications. • Organize internal special event.


TGM Corporation
• Vietnam
• Education Administration Programs
• 1 - 100 Employee
• Assistant Coach

  • Jan 2016 - Jan 2017

SEA-Media
• United States
• Book and Periodical Publishing
• 1 - 100 Employee
• Project Coordinator

  • Feb 2016 - Jul 2016