Experience

freeC Asia

• Vietnam
• Human Resources Services
• 200 - 300 Employee

• Marketing Manager

  • Mar 2023 - Present



Lazada

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• Communication & Education Manager • Lazada Marketing Solutions

  • Mar 2022 - Jul 2022

  Full ownership of improving Marketplace Market Solutions’ branding image & awareness of Marketing Solutions to sellers: -Own MS training roadmap & content, delivering strategic messages and education materials to sellers -Seller comms related to product launch, platform update, policy update, etc -Collaborate with cross-functional teams – from Marketing Solution Key Account Team, Seller Engagement to legal – to produce effective promotional materials -Develop the “Train the trainer” program -Conduct market research, survey & feedback, analyse voices in the market Show less



VTC Academy | VTC Information Technology And Design Academy

• Vietnam
• Education Administration Programs
• 100 - 200 Employee

• Marketing Manager

  • Nov 2020 - Dec 2021

  Directed the HCMC Division's marketing strategy, branding, and annual plan; collaborated with the Admission & Training department to deliver the annual business plan and enroll 220 new students (with $90.000 annual budget) by November 2021 # Direct Marketing: -To introduce and acquire new students, I planned and coordinated a direct team (three members) to perform high school tours in HCMC and other provinces→Increased raw data by 136% and received 1,200 submissions in 2021 - Planned and arranged all internal and external events aimed at attracting new students to VTC Academy's activities, including school tours, open days, and scholarship opportunities. # Digital Marketing: - Managed a team of three internal employees to manage digital channels for student recruiting, such as Facebook ads, Adwords, TikTok, Zalo OA, email, seeding, and so on. - Responsible for managing and optimizing $50.000 annual media budget across digital channels.→Increased online lead generation by 147% (15.000 lead), with 62% (9.300 lead) of those leads being qualified. # Branding: - Managed media, PR strategy and plan implementation - Weekly video shooting and livestreaming series - Maintained existing relationships & engaged in open networking with new partners Show less



Khai Phú Investments and Migration

• Vietnam
• Investment Management
• 1 - 100 Employee

• Marketing Manager

  • Oct 2018 - Oct 2020

  Developed and oversaw a team of five people and external agencies to handle all marketing initiatives, as well as coordinating daily operations to distribute offering memorandums. # Digital Marketing: -Planned and implemented integrated annual/monthly marketing strategy to assist the investment team in obtaining customers and achieving the $10 million business unit's base targets. -Product marketing-consistent omni-channel advertising and communication were identified and recommended. With the assistance of an agency, redevelop the website https://tuvanditru.com -To assist product adoption throughout the customer lifecycle, managed brand integration and established lead generation and marketing automation. -Responsible for a $1 million marketing budget, which includes strategic planning and innovative marketing execution. # Offline Marketing: -Planning and schedule weekly and monthly Offline events (Seminar, Workshop, Expo,…) base on the Sales focus plans -Manage and monitor event materials and items events by developing concepts and materials, planning and monitoring production schedule, coordinating with vendors and supporting departments to facilitate the delivery and usage. # Branding: - Managed media, PR strategy and plan implementation - Weekly video shooting and livestreaming series # Key achivements In 2020 added 135% more new clients (80 families) than in 2019 (59 families). Successfully organized migration events in 2019, 2020 & 2021 with more than 400 participants each event. Show less



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• SOCIAL ACCOUNT MANAGER (SAMSUNG)

  • Sep 2017 - Oct 2018

  Managed all Samsung social channels for Mid -tier product (Mobile & Tab) -Developed monthly social plans that aligns with each product's overall objectives. Conducted a weekly internal process with the creative team and presented it to the client for approval. -Proposed a shooting strategy with KOLs to produce social content, which was carried out (Facebook, Instagram, Zalo, etc.). For each launching new product event, proposed a live updating plan and executed it (global & local). -Delivered weekly and monthly reports to the customer (important learnings, solutions, etc.) to keep track of the performance of each new product launch campaign. Keep up with the latest social media trends and tools, and update Samsung's social media channels with real-time content. Show less



VietnamWorks

• Vietnam
• Human Resources Services
• 500 - 600 Employee

• Senior Digital Marketing Excutive

  • Oct 2015 - Jul 2017

  With the support of team members, managed and executed the ADR and Sturbo services, which included both paid and owned media channels. -ADR service: collaborated directly with the IT team to design landing pages and managed all digital channels to meet customer KPIs (Facebook, Google, Email, etc.) -Sturbo service: Manage two team members to receive a brief from the admissions department and administer digital channels to meet client demand. From concept to launch, developed internal digital marketing campaigns (JapanWorks JobFair, Tech Expo, VietnamWorks JobFair, VietnamWorks Mobile App, etc.) and deeply involved in analysis, optimization, budget, performance, and creative for all VietnamWorks campaigns, as well as delivering digestible reports to other departments and the Marketing Director. # Key achivements In 2016, the number of new visitors to the VietnamWorks website increased by 115% over 2015. The number of new users increased by 130% over 2015. Show less



Đức Việt Corporation - Nanakids

• 236 - 238 Nguyen Cong Tru Street, Nguyen Thai Binh Ward, District 1, HCM

• Digital Marketing Executive

  • Jul 2013 - Oct 2015

  - Research upcoming digital and social media trends for Facebook, Instagram, YouTube platforms. Strategized and implemented digital outreach techniques to boost customer enrollment. - Designed and distributed monthly online newsletter to customer via Mailchimp and sucessfully drove upcustomer online subscription rate by 80%. - Drafted and desiged online newsletter, business cards, brochures and social media post. Run monthly online promotion campaign to improve traffics stable at 120% month by month. - Worked directly with KOLs (Thanh Thuy, Diep Chi, etc.) to run influencer campaigns. Developing e-commerce website nanakids.com with agency. Show less