Vanessa Olson

Director of Strategic Communication at Downtown Austin Alliance
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director of Strategic Communication
      • Mar 2017 - Present

      Responsible for building and executing investor relations & strategic communication programs. Plan and produce the organization’s communication and marketing efforts to the public and to investors, including developing a plan to retain 900+ investors as members of the downtown Public Improvement District. Implement messaging and media relations plan resulting in 122% increase in publicity value in two years: $5.3M in 2020. Laterally manage cross-functional teams to produce content that demonstrates value to our investors, including digital annual reports, monthly investor newsletter, and board and executive communication. Redesigned CRM to meet internal stakeholder needs. Managed complete website redesign and build in WordPress, tailoring messaging to investors and other stakeholders. Managed $115,000 project budget. Built & executed organization’s educational event series, attracting 1690 attendees in 2018-2019 fiscal year.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Project Coordinator
      • Feb 2015 - Mar 2017

    • Public Policy Offices
    • Project Manager
      • Aug 2013 - Jul 2014

      Develop and implement a process to analyze polling data from prime-time news shows, speeches and conferences in real time. Use data to develop insights on the audience reaction for producers or moderators. Insights were shared on live television or to conference audiences. Recruit, train and supervise a 15-person team including copywriters, data analysts and graphic designers. Develop and implement a process to analyze polling data from prime-time news shows, speeches and conferences in real time. Use data to develop insights on the audience reaction for producers or moderators. Insights were shared on live television or to conference audiences. Recruit, train and supervise a 15-person team including copywriters, data analysts and graphic designers.

  • Business Forward
    • Washington, DC
    • Director Of Operations
      • Jan 2013 - Jun 2014

      Execute a strategic hiring process focused on building department functionalities and maximizing organizational performance. Recruited, interviewed and trained 14 new employees and contractors and 26 associates since January 2013. Develop and implement processes within a high-growth organization to strengthen workplace culture, internal communication, productivity, and role clarity through employee performance metrics. Supervise day-to-day office operations and manage workflow to and from organization’s President. Direct a yearlong initiative to organize fundamental data assets through the planning, design, and production of a customized internal database using PHP and SQL. Manage three programmers and created internal processes for tracking metrics and analyzing weekly data.

    • United States
    • Political Organizations
    • 100 - 200 Employee
    • Various Positions
      • Sep 2011 - Nov 2012

      Workforce planning: Created a detailed strategic plan to effectively use human resources in areas of highest need in Cuyahoga County. Executed a program for more than 1,000 canvassers including housing, transportation, food, and assignment. Resulted in over 7,300 shifts completed November 2nd through 6th of 2012. Created and executed a strategic plan at The Ohio State University that served as a model for youth organizing nationally. Turnout in the precincts surrounding campus increased by 7% over the landmark turnout of 2008. Culture: Worked with managers in struggling regions to manage business resources and set up branch offices. Coached managers on setting goals, creating strategies for achieving objectives, training best practices, and morale building. Resulted in one of the lowest performing regions in the state becoming a top-three region in percent-to-goal weekly. Training: Developed and conducted a training program for over 1,000 canvassers. Engaged, recruited, trained and managed over 20 fellows who became OFA staff.

    • United States
    • Business Consulting and Services
    • 100 - 200 Employee
    • Consultant
      • Oct 2009 - Sep 2011

      Change Management: Worked with senior executives to determine objectives for curricula that catalyzed organizational change for their firms. Collaborated with an internal cross-functional team of programmers and designers to create interactive strategy deployment solutions and training materials for Fortune 500 companies. Crafted original content for over 100 E-learning modules, websites, and other digital solutions. Corporate Responsibility: Led fundraising efforts that raised over $13,000 for disaster relief in Haiti and Chile.

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Intern
      • 2008 - 2009

Education

  • The Ohio State University
    Bachelor of Arts in Communication, Communication, Legal Foundations of Society, Professional Writing
    2006 - 2009

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