Enterprise Client Success Manager

• Nov 2022 - Present

Digital Campaign Manager, Advertising Sales & Operation

• Nov 2021 - Oct 2022

Facilitated multinational healthcare and medical insurance conglomerate UnitedHealth Group with advertising, digital marketing strategy and data analytics process, increasing ad viewability by 70% across North America.Advised the largest property management company in creating and deploying a cloud-based Google development product marketing solution for fostering customer engagement and client sales that generated over 10MM impressions and an average CTR of 0.20 across the US and CanadaAdministered key accounts on digital media landscapes across different platforms; Google AdWords, Display Video 360, Campaign Manager, Search Ads 360, Google Analytics, Facebook / LinkedIn, and Campaign Manager.Exceeded monthly marketing performance goals by 150%Collect and leverage qualitative and quantitative learnings from across the larger organization to present new programs to the Product Team for business case reviewSeek out, assess, and review external opportunities for potential partnerships, affiliate agreements, and new or expansion within existing channelsMaintain and update the marketing campaign calendar monthly, including offers, channels, target audiences, timing and forecasting key performing indicators.Monitor, track, and report on campaign performance on a monthly and quarterly basis. Partner with channel and product owners to analyze and glean insights and provide recommendations to evolve future campaignsSupport with the development of ‘go to market” plans for product launches, and other marketing initiatives across multiple channelsArchive campaign assets and associated campaign development process steps for control and audit purposes

Digital Marketing Consultant, Sales & Marketing

• May 2021 - Nov 2021

Conceptualizing, building & managing multiple facets of the brand and client programs, including research & insights, strategy development, digital media campaign execution and analytical reporting to grow brand awareness Established market research initiative by identifying prospective clients, grew client business by 46% Increased sales revenue from $1.8 million in 2020 to $4.2 million in 2021 Identified and analyzed customer acquisition, strategic partnerships & targeted marketing campaigns to track ROI worth $800K across North America Worked with cross-functional teams to define financials, ROI, KPI and forecast with success to leverage data for making decisions about product features, customizations and implementing practical business practices. Collaborated closely with various media houses such as Marvel Studios & DreamWork Pictures to drive customer engagement and build a strong presence in Virtual Reality Gaming Develop & support various PR and social media communication to meet the brand’s objective. Contribute to strategies around customer service-related issues to enhance the brand’s community experience. Draft, edit and provide highly engaging content to all media channels.

Product Marketing Specialist, Product Management & Go-To-Market Strategy

• Sep 2019 - Apr 2021

Managed a full sales cycle for client acquisition, onboarding and managing key accounts exceeding annual revenue of $10MM by 25-28% for two consecutive years Liaised development of “go-to-market strategy” for ~$20MM B2B and B2C market segment; assisted a cross-functional team of 15+ internal stakeholders in establishing new product offerings. Achieved over 100 accounts and 250 contacts for each campaign with deals over $20,000 in Pharmaceuticals, Energy, Oil/Gas, Investment Banking and Law campaigns from North America, Europe, and Latin America Worked with our client strategy team to develop strategic plans on how to develop our products, expand the client list, and make sure the clients got the most out of the products. Outperformed sales & marketing performance metrics by 40% Involved with our marketing and sales team to provide support in exploring opportunities and training client’s on how to use Apple technology in their day-to-day business and achieving a Net Promoter Score of 100% year over year Raised $700,000 in business revenue from major partner channels Track leads and sales metrics across different verticals & ran diagnoses to drive product improvement and reduce customer churn. Conducted market research, analyzed trends, gathered feedback and offered recommendations to our design and engineering teams. Assisted cross-functional teams with new product launches Designed marketing campaigns and ads for Apple Canada

Sales and Marketing Manager, Product Sales & Marketing

• May 2018 - Aug 2019

Awarded the Best Performing Sales & Marketing Manager Award 2018Acquired and directed 50+ key national accounts resulting in 30% growth with ~$20MM in revenue year to date.Supervised a team of 10+ executives, setting monthly targets for individuals and teams to drive revenue growth and meet sales and marketing targetsConceived, implemented, and launched a significant payments product, “Zomato Pay,” across 30 countries, multiplying the company’s profit margin by 7%, generating over $120MM yearlyImproved the sales process by increasing the conversion rate to 45% year to date with industry-standard averaging 20% Spearheaded Zomato Online Ordering business across several states in India and ensured smooth sales, marketing, deployment, logistics, supply chain and other essentials to meet our expansion goals

Sales and Marketing Intern, Product Sales & Marketing

• Mar 2018 - May 2018

Awarded the Best Intern Award 2018Help partners improve service quality by periodic staff training, relaying feedback and escalating performance issues.Help the city team with partner-driven value communication and industry best practices.

Co-Founder and Chief Marketing Officer, Entrepreneurship & Brand Management

• Oct 2014 - Sep 2018

Overseeing the planning, development and execution of our marketing and advertising initiatives Responsible for aligning the organization towards client-centricity and utilizing data insights and analytics to deliver superior, personalized experience helping us multiply our growth rate by four times yearly. Developed scalable growth strategies through direct-to-consumer channels, allocating spending and optimizing a blend of channels to hit our fundraising ROI to 27% and raised over $15M YOY Mobilized robust marketing capabilities towards various campaign management platforms enabling us to increase our donor retention rate to 40% and our donation growth rate to 30% Played a leading role in creating and managing our go-to-market strategies helping us to achieve sustainable profitability at 32%

Business Intelligence Intern, Business Strategy & Data Analytics

• Apr 2015 - Jun 2015

Purple Squirrel Eduventures is India's largest online Ed-Tech platform for supplementary education, aiming to make individualized industry-driven learning accessible to all. Conducted extensive research & worked closely with cross-functional teams to build and enhance the products offered Redesigned the overall Sales Training Experience for in-house training by making necessary changes in product design and adding structural elements to the product. Principle Involvement in designing the ADE Project

Human Resources Summer Intern, Employee Retention & Succession Planning

• Apr 2015 - Jun 2015

Assisting with Harman People Cycles, specifically Succession Planning & Employee Retention Improved employee retention at JBL by 2.4 times the industry average in 2016 Performed data quality checks and produced progress reports to update the internal HR Team Assisted in the planning and execution of the 2016 summer intern program Benchmarked best practices and made recommendations for changes and improvements Partnered with HRIS and local HR to improve data quality lined to HRIS and HTC system Provided support to the LS HR Team as needed on various projects

Vice President, Corporate Relations & Account Management

• Aug 2012 - Jul 2013

Worked as a strategic head of a 30-member sales team, responsible for selling the AIESEC Global Internship Program to large and mid-sized corporates and multinationals. AIESEC is the world's largest youth-run organization developing the leadership potential of young people. Present in 128 countries and territories across 2600 universities, we provide students and recent graduates with life-changing experiences to intern or volunteer abroad within partner organizations. We partner with organizations ranging from Fortune 500 to local enterprises in developing and sourcing their global talent needs across our network. Through our programs in universities, we provide organizations with access to a worldwide network of young talents who have the capabilities to make a positive impact. For the last seven decades, we have developed over one million leaders ranging from business, civil society, and world leaders, including one Nobel Peace Prize Laureate.

Assistant Director, Young Changemakers Conclave, Social Media Marketing & Event Planning

• Nov 2011 - Jan 2012

Handled a five-member team responsible for promotion, delegate servicing, and event logistics for the Young Changemakers Conclave The conclave aimed to empower and engage 100 youth delegates from around the country by allowing them to ideate socially relevant initiatives and represent them to potential investors. Handled a five-member team responsible for promotion, delegate servicing, and event logistics for the Young Changemakers Conclave The conclave aimed to empower and engage 100 youth delegates from around the country by allowing them to ideate socially relevant initiatives and represent them to potential investors.