Experience

C.O. Bigelow Apothecaries

• United States
• Retail
• 1 - 100 Employee

• Marketing Director

  • Jan 2020 - Present

  • Led and mentored a small team, overseeing the C.O. Bigelow brand and store• Developed a 360° marketing strategy for eCommerce, email, and social media• Planned and executed all product launches from C.O. Bigelow and our 100+ brands• Managed partnerships with 100+ brands to ensure visibility on email, web, and social media• Created quarterly/yearly marketing calendars and briefs with creative deliverables • Wrote all email, blog, web banner, and advertising copy; copyedited all social media copy • Planned, oversaw, and measured influencer gifting campaigns; liaised with our PR agency• Designed semi-weekly email campaigns, and optimized all email automations and flows• Led teams of UX designers and developers to enhance our website checkout and experience• Increased online customer reviews (by 4x), loyalty, and referrals with an eCommerce solution• Implemented an eCommerce tool for enhanced AI-powered search and visual merchandising• Designed and produced marketing materials for the C.O. Bigelow brand, store, and our partners• Created and scheduled Facebook advertising campaigns with ROAs over 800%• Analyzed marketing KPIs and Google Analytics sales data regularly

• Social Media & Marketing Manager

  • Feb 2018 - Jan 2020

  • Managed social strategy, community engagement, copywriting, photography, art direction, design, and scheduling for Instagram, Facebook, and Twitter• Increased Instagram following by 2x in one year (3x in two years) through organic content, influencer collaborations, brand partnerships, and giveaways• Conceptualized, planned, and created omnichannel promotions• Wrote, designed, and developed weekly email campaigns



Signitas Inc.

• Retail
• 1 - 100 Employee

• Marketing Manager / Consultant

  • Feb 2015 - Jan 2018

  • Assisted the President in implementing a company rebrand (formerly Ringware)• Helped create and update the new website, set up new products, optimized SEO and Adwords• Developed marketing strategies, organized sales events, and analyzed sales analytics• Managed communication for over a dozen university, private school, and sports accounts (ex. Princeton, Yale, Harvard, Tufts, Barnard, etc.)• Designed and produced brochures, flyers, posters, product books, order forms, and emails• Managed the ad budget, purchased media, and designed print/digital advertisements• Helped obtain new B2B accounts, including schools and teams• Provided B2C support, liaising with the production team



CINEMA GALERIES

• Belgium
• Movies, Videos, and Sound
• 1 - 100 Employee

• Marketing Consultant

  • Jun 2014 - Aug 2014

  • Wrote a FEDER grant (European Commission) to renovate the historic MARIVAUX theater into a coworking/multi-functional event space • Created the MARIVAUX communication plan and execution strategy; designed the proposal portfolio • Designed and produced marketing materials for art exhibitions and film screenings (programs, flyers, posters, and digital banners) for CINEMA GALERIES • Wrote a FEDER grant (European Commission) to renovate the historic MARIVAUX theater into a coworking/multi-functional event space • Created the MARIVAUX communication plan and execution strategy; designed the proposal portfolio • Designed and produced marketing materials for art exhibitions and film screenings (programs, flyers, posters, and digital banners) for CINEMA GALERIES



KissKissBankBank

• France
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing/Project Management Intern

  • Dec 2013 - Apr 2014

  • Provided project holders with marketing support and campaign optimization advice to achieve their crowdfunding goals• Assisted with event planning, promotion, and execution of the Europe Refresh crowdfunding fair and KissKissBankBank Benelux office launch • Provided project holders with marketing support and campaign optimization advice to achieve their crowdfunding goals• Assisted with event planning, promotion, and execution of the Europe Refresh crowdfunding fair and KissKissBankBank Benelux office launch



White Pine Wholesale LLC

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Sales & Marketing Coordinator

  • Apr 2012 - Sep 2013

  • Built White Pine Sales (B2B diamond wholesale division) with the Sales and Marketing Directors• Handled event planning, marketing, and execution of diamond auctions, sales events, and tradeshows in New York, Hong Kong, Mumbai, and Las Vegas• Hired, trained, and managed event staff (up to 15 people)• Fostered relationships with buyers & suppliers globally; updated CRM regularly• Invoiced buyers, monitored transactions, collected paperwork, and handled export logistics• Analyzed sales statistics and buyer behaviors to help enhance our marketing strategy• Managed and updated company website; created and sent newsletters to clients monthly • Created news releases and reached out to editors, securing the front page in JCK magazine• Designed and produced print & web advertisements and marketing materials, including flyers, brochures, catalogs, banners, press kits, etc.



BATTALION PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Intern

  • Oct 2011 - Dec 2011

  • Worked with three CEOs and four AEs on a dozen of luxury fashion & accessory accounts • Assisted the CEO with the creation of new business proposals• Helped organize fashion events, blogger breakfasts, editor previews, and a charity gala• Drafted and edited press releases, fact sheets, etc.; contributed to social media accounts • Tracked, clipped and calculated media coverage• Built and updated master lists of journalists, influencers, stylists, celebrities, etc. • Monitored news daily and created weekly agency newsletters • Performed all administrative duties (invoicing, travel arrangements, sample shipments, calendar management, etc.)



WWD

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Editorial Intern

  • Nov 2010 - Jan 2011

  • Assisted WWD beauty and fashion editors, while reporting to the European Beauty Director• Attended product launches and interviewed CEOs and Communication Directors (Diptyque, Cartier)• Drafted short articles about new product launches, holiday windows, and store reviews• Transcribed and translated interviews (French to English)• Conducted research to help prepare journalists for interviews • Assisted WWD beauty and fashion editors, while reporting to the European Beauty Director• Attended product launches and interviewed CEOs and Communication Directors (Diptyque, Cartier)• Drafted short articles about new product launches, holiday windows, and store reviews• Transcribed and translated interviews (French to English)• Conducted research to help prepare journalists for interviews



Mario Moya

• United States
• Retail Apparel and Fashion

• PR Intern

  • Jun 2010 - Aug 2010

  • Helped prepare the SS NYFW 2011 presentation from conception (mood board research) to event planning (contacted venues, investors, sponsors, and invitees) • Updated media, stylist, and VIP contact databases• Performed administrative duties (answered calls/emails, updated the calendar, sample trafficking) • Helped prepare the SS NYFW 2011 presentation from conception (mood board research) to event planning (contacted venues, investors, sponsors, and invitees) • Updated media, stylist, and VIP contact databases• Performed administrative duties (answered calls/emails, updated the calendar, sample trafficking)



CLAWMONEY

• Retail Apparel and Fashion
• 1 - 100 Employee

• Sales & Marketing Intern

  • Jul 2009 - Aug 2010

  • Helped manage inventory, merchandising, shipments, customer service, and the blog • Helped manage inventory, merchandising, shipments, customer service, and the blog



Reiss

• United Kingdom
• Retail
• 700 & Above Employee

• Sales Associate

  • Jun 2010 - Jul 2010

  • Assisted and styled customers • Assisted and styled customers