Valerie Sergienko
Director of Product Marketing at Orchestry- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Russian Native or bilingual proficiency
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German Limited working proficiency
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French Limited working proficiency
Topline Score
Bio
Monique Fry
Valerie is one of the hardest working people I know- she is a solution oriented thinker who goes above and beyond for her team and her work. Her ability to successfully lead her department and team to meet the metrics and goals set before her was done with genuine optimism and enthusiasm. As a leader, she was always supportive of her colleagues, and in particular with me in her role where we worked closely as a leadership team. I highly endorse Valerie!
Dan Krishman, MBA
I cannot say enough about Valerie's professionalism, attention to detail, personality, and most of all telepathy (more on this in a moment). She made our wedding not only a moment we will never forget, but also a moment that our guests will not either. Having a wedding in another country brings with it a special set of problems that are beyond those a local wedding planner must navigate. This includes streamlining communication between the bride and local vendors, making sure that what has been promised is actually delivered, and most importantly forming a brides's vision (often communicated through Facebook or email) into reality that actually matches the bride's expectation. In terms of seeing my wife's vision, Val is gifted with powers of telepathy I only wish I could possessed. Our wedding was not an event, it was an almost dream-like experience, the type that creates family stories you tell your kids about. Without Val the dream would never have been a reality!
Monique Fry
Valerie is one of the hardest working people I know- she is a solution oriented thinker who goes above and beyond for her team and her work. Her ability to successfully lead her department and team to meet the metrics and goals set before her was done with genuine optimism and enthusiasm. As a leader, she was always supportive of her colleagues, and in particular with me in her role where we worked closely as a leadership team. I highly endorse Valerie!
Dan Krishman, MBA
I cannot say enough about Valerie's professionalism, attention to detail, personality, and most of all telepathy (more on this in a moment). She made our wedding not only a moment we will never forget, but also a moment that our guests will not either. Having a wedding in another country brings with it a special set of problems that are beyond those a local wedding planner must navigate. This includes streamlining communication between the bride and local vendors, making sure that what has been promised is actually delivered, and most importantly forming a brides's vision (often communicated through Facebook or email) into reality that actually matches the bride's expectation. In terms of seeing my wife's vision, Val is gifted with powers of telepathy I only wish I could possessed. Our wedding was not an event, it was an almost dream-like experience, the type that creates family stories you tell your kids about. Without Val the dream would never have been a reality!
Monique Fry
Valerie is one of the hardest working people I know- she is a solution oriented thinker who goes above and beyond for her team and her work. Her ability to successfully lead her department and team to meet the metrics and goals set before her was done with genuine optimism and enthusiasm. As a leader, she was always supportive of her colleagues, and in particular with me in her role where we worked closely as a leadership team. I highly endorse Valerie!
Dan Krishman, MBA
I cannot say enough about Valerie's professionalism, attention to detail, personality, and most of all telepathy (more on this in a moment). She made our wedding not only a moment we will never forget, but also a moment that our guests will not either. Having a wedding in another country brings with it a special set of problems that are beyond those a local wedding planner must navigate. This includes streamlining communication between the bride and local vendors, making sure that what has been promised is actually delivered, and most importantly forming a brides's vision (often communicated through Facebook or email) into reality that actually matches the bride's expectation. In terms of seeing my wife's vision, Val is gifted with powers of telepathy I only wish I could possessed. Our wedding was not an event, it was an almost dream-like experience, the type that creates family stories you tell your kids about. Without Val the dream would never have been a reality!
Monique Fry
Valerie is one of the hardest working people I know- she is a solution oriented thinker who goes above and beyond for her team and her work. Her ability to successfully lead her department and team to meet the metrics and goals set before her was done with genuine optimism and enthusiasm. As a leader, she was always supportive of her colleagues, and in particular with me in her role where we worked closely as a leadership team. I highly endorse Valerie!
Dan Krishman, MBA
I cannot say enough about Valerie's professionalism, attention to detail, personality, and most of all telepathy (more on this in a moment). She made our wedding not only a moment we will never forget, but also a moment that our guests will not either. Having a wedding in another country brings with it a special set of problems that are beyond those a local wedding planner must navigate. This includes streamlining communication between the bride and local vendors, making sure that what has been promised is actually delivered, and most importantly forming a brides's vision (often communicated through Facebook or email) into reality that actually matches the bride's expectation. In terms of seeing my wife's vision, Val is gifted with powers of telepathy I only wish I could possessed. Our wedding was not an event, it was an almost dream-like experience, the type that creates family stories you tell your kids about. Without Val the dream would never have been a reality!
Credentials
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Advanced Content and Social Tactics to Optimize SEO
CourseraJan, 2018- Sep, 2024 -
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
CourseraJan, 2018- Sep, 2024 -
Digital Marketing Channels: The Landscape
CourseraJan, 2018- Sep, 2024 -
Optimizing a Website for Search
CourseraJan, 2018- Sep, 2024 -
Excel Skills for Business: Essentials
CourseraDec, 2017- Sep, 2024 -
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
CourseraDec, 2017- Sep, 2024 -
Introduction to R
DataCampDec, 2017- Sep, 2024 -
Introduction to Search Engine Optimization
CourseraDec, 2017- Sep, 2024 -
Marketing in a Digital World
CourseraDec, 2017- Sep, 2024 -
Search Engine Optimization Fundamentals
CourseraDec, 2017- Sep, 2024 -
Google AdWords Certification
GoogleFeb, 2018- Sep, 2024
Experience
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Orchestry
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Canada
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Software Development
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1 - 100 Employee
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Director of Product Marketing
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Aug 2022 - Present
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HelpSeeker
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Canada
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Data Infrastructure and Analytics
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1 - 100 Employee
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Vice President Marketing
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Nov 2020 - Aug 2022
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Konstruct Digital
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Canada
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Marketing Services
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1 - 100 Employee
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Senior Digital Strategist
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Oct 2020 - Nov 2020
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Client Marketing Manager
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Oct 2019 - Nov 2020
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altruWisdom
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Canada
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E-learning
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1 - 100 Employee
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Marketing Specialist
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Dec 2018 - Sep 2019
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Sure Fuel
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Canada
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Motor Vehicle Manufacturing
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CMO
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Jan 2018 - Dec 2018
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50th Parallel Estate and Block One Restaurant
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Canada
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Restaurants
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1 - 100 Employee
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Wedding & Event Coordinator, Wine Club Concierge
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May 2017 - Aug 2017
I have had an opportunity to plan and execute numerous Social and Corporate events during the summer season at 50th Parallel Estate Winery. During the 3 months, I have learned the specifics of the wine industry and was able to contribute my extensive event planning knowledge to the company. I have had an opportunity to plan and execute numerous Social and Corporate events during the summer season at 50th Parallel Estate Winery. During the 3 months, I have learned the specifics of the wine industry and was able to contribute my extensive event planning knowledge to the company.
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CEO
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Jan 2011 - Dec 2016
Business Growth - I have successfully built and developed business from startup with over 900 successful events completed, reaching 5-figure sales monthly in 2015 and 2016. New Market Development - I pioneered in offering a new product of ”Wedding for two” in private locations to clients coming to the Dominican Republic. I take pride in developing and promoting new areas and venues of the Dominican Republic. Sales Increases - I have tirelessly increased sales year-over-year by offering personal and detail oriented service to clients. To top it off, I have developed an easy and efficient sales strategy, which works tremendously in the competitive destination wedding planning industry. Customer Loyalty & Referrals - A large percentage of of new leads and bookings which I produced were procured through past client referrals and reviews. Sales & Online Marketing - I have developed a winning strategy of online marketing through social media outlets, popular wedding and event blogs and website content optimization. #drweddingguide account I am proudly responsible for has 27,000 followers and growing every day. Event execution - I have built a reliable system of event planning and execution, suitable for the individuality of a destination event. Staff management & Supervision - I personally hired, trained and supervised up to 20 members of the team consisting of event coordinators, food and beverage managers, sales staff, marketing, decor and design crew.
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TravelService West Indies
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Dominican Republic
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Leisure, Travel & Tourism
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1 - 100 Employee
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Director Of Event Planning
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Aug 2011 - Jul 2012
Product development - I have worked with a selected team on developing and implementing highly desirable wedding packages, suitable for the existing clients of the company, some of which are still currently being used by the events department. Sales increases - I built an easy-to-use direct and online selling system for the packages developed. Staff management & Supervision - I took part in hiring, training and supervision of up to 10 members of the team. I have assisted the quality control team in implementing the new protocol within the ISO-9001 certification possessed by the company.
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WestJet
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Canada
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Airlines and Aviation
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700 & Above Employee
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Call Center Representative
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2006 - 2009
Company culture implementation - I implemented the company culture into daily routine to achieve higher sales and customer appreciation Top performance - I was a proud receiver of multiple ‘kudos’ from satisfied customers resulted in under-promising and over-delivering and generally going above and beyond in my daily operations. Company culture implementation - I implemented the company culture into daily routine to achieve higher sales and customer appreciation Top performance - I was a proud receiver of multiple ‘kudos’ from satisfied customers resulted in under-promising and over-delivering and generally going above and beyond in my daily operations.
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Community
