Experience

Remind

• United States
• Software Development
• 100 - 200 Employee

• Director of Revenue Marketing

  • Jun 2022 - Present

  San Francisco Bay Area



Peak Community

• United States
• Advertising Services
• 1 - 100 Employee

• Member

  • Mar 2022 - Oct 2022



AKASA

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Sr. Digital Demand Generation Manager

  • Jun 2021 - Jun 2022

  South San Francisco, California, United States Building a demand generation engine that delivers high quality pipeline and drives revenue.



CloudPassage

• United States
• Software Development
• 1 - 100 Employee

• Sr. Demand Generation Manager

  • May 2019 - Jun 2021

  San Francisco Bay Area, California



MobileIron

• United States
• Software Development
• 100 - 200 Employee

• Global Campaigns Manager

  • May 2017 - Apr 2019

  Mountain View, California Manage global demand generation through multi channel integrated campaigns - Behavior and intent triggered engagement nurture campaigns - Prospect and customer marketing - Account based marketing - Programmatic and intent based campaign design, planning and execution - Qualitative approach to generate and nurture needs to drive buyers through the purchase cycle Work cross functionally with marketing operations, content, product marketing teams to ensure: - Right… Show more Manage global demand generation through multi channel integrated campaigns - Behavior and intent triggered engagement nurture campaigns - Prospect and customer marketing - Account based marketing - Programmatic and intent based campaign design, planning and execution - Qualitative approach to generate and nurture needs to drive buyers through the purchase cycle Work cross functionally with marketing operations, content, product marketing teams to ensure: - Right content is used for the right audience , placed on the right channel where the buyer is making the purchase decision - The correct message is delivered to the buyer at the right time of the purchase cycle - The messaging on various demand generation platforms is consistent with the company guidelines - Campaign setup, execution, reporting and analytics are in line with the campaign plan Deliver consistent performance of email campaigns with higher than industry benchmark results. Achieved above benchmark results in delivering ROI, CPL, CPC and CPM numbers for the marketing programs I have worked on. A/B testing, analysis and evolution of marketing campaigns based on the learnings, is a part of my process while working on the marketing programs. Show less



Exablox (now part of StorageCraft)

• United States
• Computer Hardware Manufacturing
• 1 - 100 Employee

• Marketing Programs Manager

  • Apr 2015 - Apr 2017

  San Francisco Bay Area - Spear headed creation and execution of lead nurturing programs through email marketing– have consistently delivered above average CTR and open rates this year - Created processes and implemented information flow from various lead generation platforms into the marketing system from ground up (Content syndication, Adwords, website, media, webinar, video marketing, social media, tradeshows and events) - Report and analyze the performance and effectiveness of all marketing initiatives… Show more - Spear headed creation and execution of lead nurturing programs through email marketing– have consistently delivered above average CTR and open rates this year - Created processes and implemented information flow from various lead generation platforms into the marketing system from ground up (Content syndication, Adwords, website, media, webinar, video marketing, social media, tradeshows and events) - Report and analyze the performance and effectiveness of all marketing initiatives, lead performance, conversions, campaign ROI - Lead successful implemention of best practices of campaign creation and lead information flow between Marketo and SFDC Revamped lead scoring system Database segmentation and targeting Established database sanitization process - Solely responsible for marketing automation, email marketing, database management and data integration between Marketo and Salesforce - Based on performance analysis, advise changes and alternatives to increase lead conversion for Exablox partners program, B2B and B2C campaigns - Oversee marketing technology stack - Project manage vendors and contractors Show less



BroadSoft

• United States
• Telecommunications
• 100 - 200 Employee

• Marketing Programs Manager

  • Feb 2013 - Mar 2015

  Sunnyvale Marketing Programs: Manage the digital programs for lead generation and nurturing. These include: - Facilitate lead flow into the sales funnel through marketing campaigns - Email Marketing - Videos - Social Media - Content Syndication - Webinars Marketing Automation: Responsible for Marketo and other marketing operations (Salesforce integrations) - Email Content Curation -Lead Scoring -Lead Engagement - Funnel Movement - Marketing reports and… Show more Marketing Programs: Manage the digital programs for lead generation and nurturing. These include: - Facilitate lead flow into the sales funnel through marketing campaigns - Email Marketing - Videos - Social Media - Content Syndication - Webinars Marketing Automation: Responsible for Marketo and other marketing operations (Salesforce integrations) - Email Content Curation -Lead Scoring -Lead Engagement - Funnel Movement - Marketing reports and analytics Marketing KPI's and Metrics: Google Analytics, reporting through Marketo and Salesforce Show less



Raymond Limited

• India
• Textile Manufacturing
• 700 & Above Employee

• Management trainee : Merchandiser buyer

  • May 2008 - Feb 2009

  Mumbai Area, India o Was in charge of sales and trend forecasting, supply chain and vendor management, brand management, consumer relationship management, in-store employee relations and training while merchandising and buying for 13 retail stores with annual revenue of about $2 million. o Worked with the production, warehouse, dispatch and logistics teams to ensure product availability in the stores o Designed and implemented system to synchronize supply of products at the retail stores with the… Show more o Was in charge of sales and trend forecasting, supply chain and vendor management, brand management, consumer relationship management, in-store employee relations and training while merchandising and buying for 13 retail stores with annual revenue of about $2 million. o Worked with the production, warehouse, dispatch and logistics teams to ensure product availability in the stores o Designed and implemented system to synchronize supply of products at the retail stores with the forecasted demand.

• Corporate Branding Intern

  • Jan 2008 - May 2008

  Mumbai o Feasibility study of launch of a brand extension line for a major retailer in India. o Development of new customer service software for a retailer in India. o Marketing budget planning for a major retailer in India. o Designing PR strategies for new store launch of a home and accessories



Aditya Birla Fashion and Retail Ltd.

• India
• Retail Apparel and Fashion
• 700 & Above Employee

• Product Management Intern - Peter England

  • May 2007 - Jul 2007

  Bangalore, India I was responsible for liquidation of inventory for "Peter England" brand for the organization. I managed to organize a sale event at one of the leading management schools in the city to liquidate the brands men's formal wear.