Vreshin Naga, BBA, CSP
President at Vresh Foods (Fresh with Vresh)- Claim this Profile
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English Native or bilingual proficiency
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Tamil Native or bilingual proficiency
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Hindi Limited working proficiency
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French Limited working proficiency
Topline Score
Bio
Eric Wiehler
About 5 years ago Vreshin walked into our plumbing office as a manufacturer rep. Usually a manufacturer rep is pushy and product driving... but Vreshin was different. He had a cool demeanour and asked strong questions about our business while respecting our time. He didn’t mind meeting up outside of business hours to help grow the relationship. Have gotten to know him quite well now and can’t speak well enough about his care for our business and the company he represents. He’s a true networker and thinks so ridiculously outside the box. In a good way. Love that about him. Also one to endorse change and help implement those around him. He’s incredibly versatile with any role you could have him in. He’d be an asset in any organization.
Aaron Chute
Vreshin is an energetic and knowledgeable professional dedicated to any project he undertakes. He has my recommendation and backing.
Eric Wiehler
About 5 years ago Vreshin walked into our plumbing office as a manufacturer rep. Usually a manufacturer rep is pushy and product driving... but Vreshin was different. He had a cool demeanour and asked strong questions about our business while respecting our time. He didn’t mind meeting up outside of business hours to help grow the relationship. Have gotten to know him quite well now and can’t speak well enough about his care for our business and the company he represents. He’s a true networker and thinks so ridiculously outside the box. In a good way. Love that about him. Also one to endorse change and help implement those around him. He’s incredibly versatile with any role you could have him in. He’d be an asset in any organization.
Aaron Chute
Vreshin is an energetic and knowledgeable professional dedicated to any project he undertakes. He has my recommendation and backing.
Eric Wiehler
About 5 years ago Vreshin walked into our plumbing office as a manufacturer rep. Usually a manufacturer rep is pushy and product driving... but Vreshin was different. He had a cool demeanour and asked strong questions about our business while respecting our time. He didn’t mind meeting up outside of business hours to help grow the relationship. Have gotten to know him quite well now and can’t speak well enough about his care for our business and the company he represents. He’s a true networker and thinks so ridiculously outside the box. In a good way. Love that about him. Also one to endorse change and help implement those around him. He’s incredibly versatile with any role you could have him in. He’d be an asset in any organization.
Aaron Chute
Vreshin is an energetic and knowledgeable professional dedicated to any project he undertakes. He has my recommendation and backing.
Eric Wiehler
About 5 years ago Vreshin walked into our plumbing office as a manufacturer rep. Usually a manufacturer rep is pushy and product driving... but Vreshin was different. He had a cool demeanour and asked strong questions about our business while respecting our time. He didn’t mind meeting up outside of business hours to help grow the relationship. Have gotten to know him quite well now and can’t speak well enough about his care for our business and the company he represents. He’s a true networker and thinks so ridiculously outside the box. In a good way. Love that about him. Also one to endorse change and help implement those around him. He’s incredibly versatile with any role you could have him in. He’d be an asset in any organization.
Aaron Chute
Vreshin is an energetic and knowledgeable professional dedicated to any project he undertakes. He has my recommendation and backing.
Credentials
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Sales Training: Winning with Relationship Selling
Dale Carnegie TrainingJun, 2017- Sep, 2024 -
Certified Sales Profesional (with Distinction)
Canadian Professional Sales AssociationJul, 2015- Sep, 2024 -
Advanced Google Analytics
GoogleApr, 2020- Sep, 2024 -
Google Analytics for Beginners
GoogleApr, 2020- Sep, 2024 -
Growth-Driven Design (Website Design)
HubSpotApr, 2020- Sep, 2024 -
Inbound Marketing Certification
HubSpotApr, 2020- Sep, 2024 -
Google Analytics Individual Qualification
GoogleApr, 2020- Sep, 2024
Experience
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Vresh Foods (Fresh with Vresh)
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Canada
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Food and Beverage Services
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President
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Aug 2020 - Present
Founded a vertically integrated packaged food business and secured listing deals with independent retailers, and large grocery chains. Grocery banners onboarded include Sobeys, Safeway, IGA, Save-On Foods, and Urban Fare. Spearheaded marketing strategy and community outreach program, that resulted in being featured by Avenue Magazine, Savour Magazine, and CBC Radio Edmonton. Founded a vertically integrated packaged food business and secured listing deals with independent retailers, and large grocery chains. Grocery banners onboarded include Sobeys, Safeway, IGA, Save-On Foods, and Urban Fare. Spearheaded marketing strategy and community outreach program, that resulted in being featured by Avenue Magazine, Savour Magazine, and CBC Radio Edmonton.
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4 Media & Events
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Canada
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Media Production
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Co-Founder/ Creative Director
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Mar 2020 - Dec 2021
Founded a turnkey digital marketing agency tailored to the construction industry. Key goal was to bring small and medium-sized businesses back to the forefront of the market. Solutions included: • Content Marketing • Podcasting Founded a turnkey digital marketing agency tailored to the construction industry. Key goal was to bring small and medium-sized businesses back to the forefront of the market. Solutions included: • Content Marketing • Podcasting
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The Master Group / Le Groupe Master
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Canada
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Industrial Machinery Manufacturing
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1 - 100 Employee
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Residential New Construction Program Manager
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Apr 2019 - Mar 2020
Conceptualized an RNC Incentive Program aimed at builders, establishing go-to-market strategy, and securing rebate commitments from Tier 1 vendors. Organized and executed an industry-first joint venture between a distributor and engineering firm by successfully founding a networking Speaker Series – “Energy Savings Nights” with MCW Group. Conceptualized an RNC Incentive Program aimed at builders, establishing go-to-market strategy, and securing rebate commitments from Tier 1 vendors. Organized and executed an industry-first joint venture between a distributor and engineering firm by successfully founding a networking Speaker Series – “Energy Savings Nights” with MCW Group.
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Equipco Ltd.
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Canada
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Wholesale Building Materials
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1 - 100 Employee
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Account Manager
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Jul 2016 - Mar 2019
The role was aimed at growing business and providing sales support key mechanical stakeholders in Alberta and South-Eastern BC. The focus was on Plumbing and Hydronic product categories, which included multinational brands such as Cash Acme, Holdrite, SharkBite, TOTO, Reznor, Triangle Tube, EndoTherm, and Danfoss. Established strong relationships with mechanical contractors to secure landmark projects in Southern Alberta, such as Calgary Cancer Centre, International Hotel, ATCO Commercial Centre, Nexen Tower, Manulife Tower, The Verve, Telus SKY, Alberta Boot Hotel, Red Deer Catholic Schools etc. Worked with Municipal accounts such as City of Calgary Wastewater, University of Lethbridge, City of Medicine Hat, Foothills Hospital, and Calgary Board of Education to provide local government departments with timely mechanical solutions for facility management and improvement. Met and exceeded sales quotas (KPIs) consistently since the start of employment. Efficiently used in house CRM to track calls, and establish prompt follow up with stakeholders. Role was 50% Acount Management, and 50% Business Development.
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WADE Drains Canada
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Canada
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Wholesale Building Materials
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1 - 100 Employee
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Sales Manager
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Aug 2013 - Jul 2016
Built sales from the ground up, conceptualizing and realizing strategic plan that generated $1 mil +in revenue for 2015. Sustained strong revenue gains of close to 400%, despite a fiercely competitive and declining market. Cultivated meaningful customer relationships in the mechanical contractor industry at the ground and executive levels. Uncovered multiple leads over the span of the financial year, resulting in copious new business opportunities. Created wide-spread brand awareness through marketing promotions across the region. Gained 100% engineer acceptance of WADE brand throughout the territory through extensive presentations and seminars among the mechanical consultant community. Trained and managed local Sales Agency across Western Canada. Through joint calls, delegated responsibility and constant communication, was able to achieve prompt and effective customer service through the representatives in the local markets. Heavily involved in the design and creation of new product and pricing strategy across the nation. Worked on profitability matrices for various product groups to ensure maximum margins.
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ATS Healthcare (Canada)
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Canada
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Truck Transportation
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100 - 200 Employee
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Marketing Coordinator (Internship)
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Apr 2013 - Sep 2013
-Conducted Market research on customer and competitive behaviour, which resulted in new account acquisitions -Build a framework for selecting and populating new CRM software. -Spearheaded marketing campaign to new territories and business segments -Reported to VP Sales on a deadline-driven project. -Conducted Market research on customer and competitive behaviour, which resulted in new account acquisitions -Build a framework for selecting and populating new CRM software. -Spearheaded marketing campaign to new territories and business segments -Reported to VP Sales on a deadline-driven project.
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Sceneverse
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Canada
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Technology, Information and Internet
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Financial Consultant (Internship)
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Jun 2012 - Aug 2013
- Responsible for financial modeling for an online show booking application, which was leveraged in California to secure VC Investments. - Accountable to the CEO/CFO to deliver revenue and cost forecasts for the upcoming 48 months. - Responsible for financial modeling for an online show booking application, which was leveraged in California to secure VC Investments. - Accountable to the CEO/CFO to deliver revenue and cost forecasts for the upcoming 48 months.
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Wilfrid Laurier University
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Canada
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Higher Education
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700 & Above Employee
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Teaching Assisstant
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Sep 2011 - Nov 2012
Independently instructed 60 first year business students in tutorials about the effective use of critical thinking, presentation skills and financial instruments over the course of one year. Founded a tutoring program, to assist international students with language difficulties. This involved collaborating with professors, accessible learning offices, and Laurier international. Independently instructed 60 first year business students in tutorials about the effective use of critical thinking, presentation skills and financial instruments over the course of one year. Founded a tutoring program, to assist international students with language difficulties. This involved collaborating with professors, accessible learning offices, and Laurier international.
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Education
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2009 - 2013
Wilfrid Laurier University
Bachelor of Business Administration (BBA), Finance -
2017 - 2018
NAIT (Northern Alberta Institute of Technology)
Certified Hydronics Designer, Heating, Ventilation, Air Conditioning and Refrigeration Engineering Technology/Technician -
2001 - 2009
GEMS Education
Indian Secondary Certificate, High School/Secondary Diplomas and Certificates
Community
