Sr. Manager Marketing

• Jun 2021 - Present

Brand Marketing-Wrangler

• Aug 2014 - Dec 2020

- Plan GTM calendar & drive the marketing activities for the year through effective media planning(Print, Outdoor & Digital) - Improve brand equity scores through sustained marketing efforts - Plan regional promos based on the festive calendar - Support weak/non-performing stores through tactical promotions - Plan engagement activities with store staff to push a specific product range - Ensure brand salience in all digital media platforms - Plan and execute brand tie-ups with relevant partners (Biking communities/Properties)to improve the brand positioning - Support/Manage CRM program for the brand to improve loyalty program KPI's - Plan Ecom advertising for key partners - Generate brand assets for the season through photoshoots and new content creation

Account Manager

• Sep 2012 - Jul 2014

- Establishing business development and service operation in Bangalore - Key role in pitch process and developing social media strategy for newly acquired clients - Ensuring agency meets the SLA and KPI’S set for engagement with clients - Brand activity planning and implementation - Team handling - Establishing business development and service operation in Bangalore - Key role in pitch process and developing social media strategy for newly acquired clients - Ensuring agency meets the SLA and KPI’S set for engagement with clients - Brand activity planning and implementation - Team handling

Account Manager

• Oct 2009 - Sep 2012

Account Management/Client Servicing for PAN India brands As Manager Brand Communication, I was responsible for: 1. Managing Key Accounts , leading project management activities & maintaining strong client agency relationships 2. Providing strategic inputs on brand communication aligned marketing objectives 3. Management & supervision of account executives, quality control & ensuring fit to brief of communication material 4.Coordination with media teams, ensuring the most apt mediums are utilised for the client's ATL & BTL activities, while also negotiating best rates Clients I worked with: Sab Miller: Launch of Miller High life brand in India. 360 degree launch including Print,TVC,Radio,Outdoor, & Digital PAYBACK : Re-branding exercise,i-mint to PAYBACK .Launching PAYBACK as India’s Largest Loyalty Program. 360 degree launch including Print,TVC,Radio,Outdoor, & Digital. Big Bazaar (South Region): Re-positioning existing properties based on south market Consumer Research Identifying communication pegs/properties for promotion in tier 2 cities Tactical campaigns to promote F@BB

Sr.Account Executive

• Aug 2008 - Sep 2009

Account Management/ Business Development Account Management/ Business Development