Lisa von Segebaden
Agency Director & Digital Marketing Strategist at Grown- Claim this Profile
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Engelska Professional working proficiency
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Svenska Native or bilingual proficiency
Topline Score
Bio
Credentials
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Digital Marketing, Certification
IHM Business SchoolJun, 2017- Oct, 2024
Experience
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Grown
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Denmark
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Advertising Services
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1 - 100 Employee
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Agency Director & Digital Marketing Strategist
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May 2022 - Present
▪ Grown supports B2B companies with revenue-driving strategies, with consulting within inbound marketing and demand gen. Operational responsibility for the agency. Part of the Management Team. Reports to CEO. Personnel responsibility. ▪ Grown supports B2B companies with revenue-driving strategies, with consulting within inbound marketing and demand gen. Operational responsibility for the agency. Part of the Management Team. Reports to CEO. Personnel responsibility.
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SoftwareONE Sweden
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Sweden
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Information Technology & Services
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1 - 100 Employee
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Head of Marketing
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May 2020 - Apr 2022
▪ Responsible for implementing the Marketing Strategy in the Nordics with two long-term goals: Brand Awareness & Lead Generation. ▪ Working with Demand Generation / Inbound Marketing strategy using Brand & Audience Insights, Website Analysis (on-page, off-page, SEO), Buyer Personas/ICP, Content in several channels (LinkedIn, newsletters, web articles). ▪ Part of Management Team ▪ Budget Responsibility ▪ Responsible for implementing the Marketing Strategy in the Nordics with two long-term goals: Brand Awareness & Lead Generation. ▪ Working with Demand Generation / Inbound Marketing strategy using Brand & Audience Insights, Website Analysis (on-page, off-page, SEO), Buyer Personas/ICP, Content in several channels (LinkedIn, newsletters, web articles). ▪ Part of Management Team ▪ Budget Responsibility
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SoftwareONE
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Switzerland
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Manager
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Sep 2018 - Apr 2020
COMPAREX Nordics was acquired by SoftwareONE 2020. ▪ Responsible for the Nordic Marketing Strategy and connected activities. ▪ Focus on Digital Marketing via website, newsletters and LinkedIn. ▪ Responsible of one Marketing Assistant. COMPAREX Nordics was acquired by SoftwareONE 2020. ▪ Responsible for the Nordic Marketing Strategy and connected activities. ▪ Focus on Digital Marketing via website, newsletters and LinkedIn. ▪ Responsible of one Marketing Assistant.
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Oct 2017 - Sep 2018
▪ Responsible for Digital Communication.▪ Branding and Graphic Profile.▪ Campaigns, digital and analog. ▪ Trainings in Digital Marketing and Brand Communication. ▪ Execution of Marketing Strategies.
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Nov 2013 - Oct 2017
▪ Responsible for Digital and Analog campaigns.▪ Branding and Graphic Profile. ▪ Project Management. ▪ Graphic Design and Inhouse Production. ▪ Execution of Marketing Strategies.
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DISE International AB
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Sweden
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Software Development
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1 - 100 Employee
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Sales and Marketing Coordinator
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Jul 2012 - Nov 2013
▪ Responsible for Internal and External Communication. ▪ Digital Communication: Website, SEO, SEA, Newsletters. ▪ Branding and Graphic Profile. ▪ Responsible for Internal and External Communication. ▪ Digital Communication: Website, SEO, SEA, Newsletters. ▪ Branding and Graphic Profile.
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corner communication
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Belgium
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Public Relations and Communications Services
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1 - 100 Employee
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Graphic Designer
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Sep 2011 - Jan 2013
Consultant with focus on strategic communication. Consultant with focus on strategic communication.
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Education
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Lund University
Bachelor of Arts, Strategic Communication