Lisa von Segebaden

Agency Director & Digital Marketing Strategist at Grown
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Contact Information
us****@****om
(386) 825-5501
Location
Stockholm, Stockholm County, Sweden, SE
Languages
  • Engelska Professional working proficiency
  • Svenska Native or bilingual proficiency

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Bio

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Credentials

  • Digital Marketing, Certification
    IHM Business School
    Jun, 2017
    - Oct, 2024

Experience

    • Denmark
    • Advertising Services
    • 1 - 100 Employee
    • Agency Director & Digital Marketing Strategist
      • May 2022 - Present

      ▪ Grown supports B2B companies with revenue-driving strategies, with consulting within inbound marketing and demand gen. Operational responsibility for the agency. Part of the Management Team. Reports to CEO. Personnel responsibility. ▪ Grown supports B2B companies with revenue-driving strategies, with consulting within inbound marketing and demand gen. Operational responsibility for the agency. Part of the Management Team. Reports to CEO. Personnel responsibility.

    • Sweden
    • Information Technology & Services
    • 1 - 100 Employee
    • Head of Marketing
      • May 2020 - Apr 2022

      ▪ Responsible for implementing the Marketing Strategy in the Nordics with two long-term goals: Brand Awareness & Lead Generation. ▪ Working with Demand Generation / Inbound Marketing strategy using Brand & Audience Insights, Website Analysis (on-page, off-page, SEO), Buyer Personas/ICP, Content in several channels (LinkedIn, newsletters, web articles). ▪ Part of Management Team ▪ Budget Responsibility ▪ Responsible for implementing the Marketing Strategy in the Nordics with two long-term goals: Brand Awareness & Lead Generation. ▪ Working with Demand Generation / Inbound Marketing strategy using Brand & Audience Insights, Website Analysis (on-page, off-page, SEO), Buyer Personas/ICP, Content in several channels (LinkedIn, newsletters, web articles). ▪ Part of Management Team ▪ Budget Responsibility

    • Switzerland
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Manager
      • Sep 2018 - Apr 2020

      COMPAREX Nordics was acquired by SoftwareONE 2020. ▪ Responsible for the Nordic Marketing Strategy and connected activities. ▪ Focus on Digital Marketing via website, newsletters and LinkedIn. ▪ Responsible of one Marketing Assistant. COMPAREX Nordics was acquired by SoftwareONE 2020. ▪ Responsible for the Nordic Marketing Strategy and connected activities. ▪ Focus on Digital Marketing via website, newsletters and LinkedIn. ▪ Responsible of one Marketing Assistant.

      • Oct 2017 - Sep 2018

      ▪ Responsible for Digital Communication.▪ Branding and Graphic Profile.▪ Campaigns, digital and analog. ▪ Trainings in Digital Marketing and Brand Communication. ▪ Execution of Marketing Strategies.

      • Nov 2013 - Oct 2017

      ▪ Responsible for Digital and Analog campaigns.▪ Branding and Graphic Profile. ▪ Project Management. ▪ Graphic Design and Inhouse Production. ▪ Execution of Marketing Strategies.

    • Sweden
    • Software Development
    • 1 - 100 Employee
    • Sales and Marketing Coordinator
      • Jul 2012 - Nov 2013

      ▪ Responsible for Internal and External Communication. ▪ Digital Communication: Website, SEO, SEA, Newsletters. ▪ Branding and Graphic Profile. ▪ Responsible for Internal and External Communication. ▪ Digital Communication: Website, SEO, SEA, Newsletters. ▪ Branding and Graphic Profile.

    • Belgium
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Graphic Designer
      • Sep 2011 - Jan 2013

      Consultant with focus on strategic communication. Consultant with focus on strategic communication.

Education

  • Lund University
    Bachelor of Arts, Strategic Communication
    2008 - 2011

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