Von Jorelle Castaño
Marketing Innovations Head at Digital Offshoring- Claim this Profile
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Bio
Nica Shane Manalang
I highly recommend Von for the Marketing Innovations Head role. Von has a unique ability to identify market trends and create innovative marketing strategies that drive growth. Proven track record of developing successful campaigns and delivering exceptional results. A creative thinker and excellent leader. He will bring fresh ideas and drive to the Marketing Innovations Head role. I am confident that Von will bring his passion, expertise, and drive to the Marketing Innovations Head role and make a significant impact on the company's success, and one thing that good about Von is very approachable person.
Nica Shane Manalang
I highly recommend Von for the Marketing Innovations Head role. Von has a unique ability to identify market trends and create innovative marketing strategies that drive growth. Proven track record of developing successful campaigns and delivering exceptional results. A creative thinker and excellent leader. He will bring fresh ideas and drive to the Marketing Innovations Head role. I am confident that Von will bring his passion, expertise, and drive to the Marketing Innovations Head role and make a significant impact on the company's success, and one thing that good about Von is very approachable person.
Nica Shane Manalang
I highly recommend Von for the Marketing Innovations Head role. Von has a unique ability to identify market trends and create innovative marketing strategies that drive growth. Proven track record of developing successful campaigns and delivering exceptional results. A creative thinker and excellent leader. He will bring fresh ideas and drive to the Marketing Innovations Head role. I am confident that Von will bring his passion, expertise, and drive to the Marketing Innovations Head role and make a significant impact on the company's success, and one thing that good about Von is very approachable person.
Nica Shane Manalang
I highly recommend Von for the Marketing Innovations Head role. Von has a unique ability to identify market trends and create innovative marketing strategies that drive growth. Proven track record of developing successful campaigns and delivering exceptional results. A creative thinker and excellent leader. He will bring fresh ideas and drive to the Marketing Innovations Head role. I am confident that Von will bring his passion, expertise, and drive to the Marketing Innovations Head role and make a significant impact on the company's success, and one thing that good about Von is very approachable person.
Experience
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Digital Offshoring
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Philippines
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Outsourcing and Offshoring Consulting
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1 - 100 Employee
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Marketing Innovations Head
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Jan 2022 - Present
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SM Retail | SM Mart Inc.
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Manila, Philippines
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Senior Digital Marketing Manager
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Jun 2012 - Sep 2020
• Generated millions in additional revenue at a minimal cost, with at least 22% of current sales being directly attributed to social media. Played key role in driving 512% increase in web traffic. • Created engaged audiences on Facebook, Instagram, Twitter, growing to several million followers/fans with strategic and targeted advertising. • Grew Parisian Shoes and Bags Facebook from 30,000 to 2,000,000+ and attracted 116,000+ Instagram fans by engaging with the community, building a string industry network, and curating/ distributing valuable and relevant content. • Persuaded management to move marketing budget from traditional media to fully fund Facebook advertising campaigns: delivered 11x ROI in 2015, 13x in 2016, 12x in 2017, 14x in 2018 and 16x in 2019. • Produced series of campaign videos showcasing the item highlights. Videos has been viewed more than 20,000,000+ times to date. • Leveraged guest blogging/vlogging strategy to build awareness for the brands among the right demographic. 360° Marketing Campaign Strategies for the ff. brands: • SM Shoes & Bags • Parisian Shoes & Bags • Milanos Shoes • Salvatore Mann Shoes & Bags • Sugar Kids & Tough Kids Shoes • Simply Shoes • Bata Shoes Philippines • Lifestride Shoes Philippines • SM Travel • SM Solemate Shoes • SM Sprint Shoes • SM Travel Basic Show less
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Shoemart Inc.
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Pasay, Philippines
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Digital Marketing Specialist
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Jul 2012 - Jun 2016
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SM Retail Inc.
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Pasay, Philippines
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ITS Help Desk Associate
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Sep 2008 - Jun 2012
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Education
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2004 - 2008
Philippine Christian University
Bachelor's degree, Hotel and Restaurant Management -
2001 - 2004
Mother Theresa School
3rd Year - 4th Year High School -
2000 - 2001
Manila Science High School
1st Year High School
Community
