Experience

Liberty Health Supply

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Brand & Marketing Manager

  • Apr 2017 - Present

  • Pioneered and managed Amazon Sponsored Campaigns, Sponsored Brand,Sponsored Display, Sponsored Brand Video, and Promotions. Executed efforts tolaunch, optimize, and scale yearly Amazon Advertising spend from $50K to$300K, generating $3M in yearly revenue while maintaining a 10% account ACOS• Instituted Amazon SEO strategies that increased organic search rankings on500+ keywords and grew product conversion rate by 4.5%. SEO strategiesconsisted of optimizing product titles, images, descriptions, bullet points, searchterms, specifications, reviews and A+ content. Routinely monitoring andoptimizing listings contributed to growing yearly organic revenue by 14%• Led development of product launch roadmaps to successfully bring 50+ brandsto market on the following online marketplaces: Amazon, Walmart, eBay andLIBERTY Health Supply eCommerce store. Engaged in market and competitorresearch to establish goals, objectives, and projected results• Partnered closely with the Product Management team to serve as the voice ofthe customer on new product ideas by analyzing customer needs, competitiveofferings and provide direction on executing S&OP to generate $2M byDecember 2022 for all products launched January 2021• Executed data-driven analysis to identify advertising opportunities through KPImonitoring, ROI analysis, campaign tracking, pricing reports, competitiveanalysis, promotion analysis and new SKU checks on a weekly basis• Managed transfer of eCommerce website to new hosting platform, fromVolusion to BigCommerce. Led UX design strategy in aspects of branding, design,usability and function. Led and managed end-to-end eCommerce websitestrategy development that drove $800K in yearly sales

• Customer Service and Order Fulfillment Manager

  • Nov 2014 - Apr 2017

  • Provided information on pricing, availability, product selection andspecifications. Processed and managed 1000+ weekly orders, returns, andcustomer inquiries• Created, monitored, and reported performance metrics for the CustomerService area. Identified and implemented process improvements across theCustomer Service department as well as other departments when necessary• Monitored trends & managed KPIs: Including first contact resolution, callduration, contact reasons. Worked directly with the Product and Marketingteams to identify common questions or trends



Bryn Mawr Country Club

• Assistant Tennis Professional

  • May 2013 - Oct 2014

  • Assist in pro shop management and facility maintenance• Ensure that club members and guests receive courteous, prompt and professional attention to their tennis needs• Instruct private, semi-private, and group lessons• Assist in event planning and event management• Assist in the sale of merchandise• Schedule appointments for employees and organize weekly work schedules • Calculate daily sales, assembling deposit slips at the manager’s request, and aesthetically displaying products



TennisCool Tennis Academy

• Assistant Tennis Professional

  • Jun 2009 - Aug 2014

  • Managed a summer tennis camp with 20+ students • Instructed basic tennis techniques and strategy for all ages and experience levels to develop new skills • Aided in hiring and training new employees and organizing work schedules• Participated in marketing and promotional pitches • Instructed private, semi-private, and group lessons • Managed a summer tennis camp with 20+ students • Instructed basic tennis techniques and strategy for all ages and experience levels to develop new skills • Aided in hiring and training new employees and organizing work schedules• Participated in marketing and promotional pitches • Instructed private, semi-private, and group lessons