Experience

Westwood Financial

• United States
• Leasing Non-residential Real Estate
• 1 - 100 Employee

• Marketing Director

  • Jul 2013 - Present

  Westwood, California Manage all aspects of marketing and branding for one of the largest privately held owner-operators of retail properties in the US. Based in Los Angeles with offices in Atlanta, Dallas and Scottsdale, the firm currently has a portfolio consisting of more than 115 shopping centers and retail properties in 26 metropolitan markets. • Successfully implemented rebranding strategy following a corporate restructuring including: design of new logo, collateral and corporate website and the… Show more Manage all aspects of marketing and branding for one of the largest privately held owner-operators of retail properties in the US. Based in Los Angeles with offices in Atlanta, Dallas and Scottsdale, the firm currently has a portfolio consisting of more than 115 shopping centers and retail properties in 26 metropolitan markets. • Successfully implemented rebranding strategy following a corporate restructuring including: design of new logo, collateral and corporate website and the implementation of an expanded social media and PR program • Designed new company leasing signs and implemented portfolio wide installation program • Oversee planning and execution of all industry conferences including large company hosted event at ICSC’s largest retail real estate conference • Successfully designed and launched a company intranet site, achieving a 95% employee engagement rate • Develop and manage annual corporate marketing strategy and budget • Facilitate new company Values Rollout and the creation of Corporate Communication guidelines and training Show less



Self-Employed

• Freelance Graphic Design/Brand Consulting

  • Jan 2010 - Present

  Los Angeles Frequently recruited to leverage prior knowledge of creative marketing and branding solutions on multiple projects. Selected by previous employer and other prominent entities to direct project lifecycle from concept to implementation. Draft and construct impact reports for several organizations outlining major achievements year-over-year in addition to customizing report with company logos and sponsorships. Continually ensure branding solutions are in compliance with corporate standards and… Show more Frequently recruited to leverage prior knowledge of creative marketing and branding solutions on multiple projects. Selected by previous employer and other prominent entities to direct project lifecycle from concept to implementation. Draft and construct impact reports for several organizations outlining major achievements year-over-year in addition to customizing report with company logos and sponsorships. Continually ensure branding solutions are in compliance with corporate standards and objectives. Show less



TELACU Construction Management

• Contract Professional

  • Jan 2011 - May 2011

  Los Angeles Concurrently recruited to spearhead large-scale media projects for Chief of Facilities’ Executive Offices delivering branding, marketing, and public relations campaigns. Developed and prepared executive presentations, marketing collateral, signage, and photography utilized across Los Angeles Unified School District’s marketing campaigns. Heavily involved in website production and website content. -Successfully generated all necessary marketing documents to be utilized in grand opening… Show more Concurrently recruited to spearhead large-scale media projects for Chief of Facilities’ Executive Offices delivering branding, marketing, and public relations campaigns. Developed and prepared executive presentations, marketing collateral, signage, and photography utilized across Los Angeles Unified School District’s marketing campaigns. Heavily involved in website production and website content. -Successfully generated all necessary marketing documents to be utilized in grand opening of schools and across prominent media outlets in the surrounding area. Show less



TELACU Industries

• Vice President, Communications

  • Jan 2007 - Dec 2009

  Los Angeles Championed branding of largest community development entity nationwide including its 12 subsidiaries spanning diverse industries including real estate, construction, finance, and education. Utilized graphic design skills to art direct all media projects encompassing photography, presentations, electronic and print, signage, premiums, and web content. Headed eight-member cross-functional team comprised of PR, IT, creative, and written communication professionals. Delivered proofreading services… Show more Championed branding of largest community development entity nationwide including its 12 subsidiaries spanning diverse industries including real estate, construction, finance, and education. Utilized graphic design skills to art direct all media projects encompassing photography, presentations, electronic and print, signage, premiums, and web content. Headed eight-member cross-functional team comprised of PR, IT, creative, and written communication professionals. Delivered proofreading services ensuring high-quality for all internal communications. - Enabled cohesive brand identity across parent company and its 12 subsidiaries by identifying and developing corporate standards. - Established corporate website fully equipped with integrated content management system. - Spearheaded creative aspects of all corporate events such as annual Scholarship Awards Dinner raising over $2M annually for Education Foundation. - Authored and designed publication of annual 120-page Scholarship Awards Dinner Journal showcasing key sponsor contributions. - Reduced redundancies and increased department’s visibility through implementation of corporate charge-back system billing company and departments for all services delivered.

• Creative Resources Director, Communications

  • Aug 2004 - Dec 2006

  Los Angeles Acted as primary point of contact for negotiations of media and production costs utilizing buying power of organization. Continually interfaced with departments and companies to produce internal and external communication collateral including policy manuals and safety publications. Performed companywide corporate communications coaching sessions instructing team members on departmental best practices. - Created and instituted companywide system for IT and creative service inquiries… Show more Acted as primary point of contact for negotiations of media and production costs utilizing buying power of organization. Continually interfaced with departments and companies to produce internal and external communication collateral including policy manuals and safety publications. Performed companywide corporate communications coaching sessions instructing team members on departmental best practices. - Created and instituted companywide system for IT and creative service inquiries allowing for timely response to all requests and streamlined operations. - Constructed all trade show booth graphics while simultaneously directing scheduling, staffing, and logistical processes. - Launched Corporate Standards and Resources Manual allowing for comprehensive workforce and employee relations. - Honorably selected by company CEO in 2004 as Team Member of the Year after only four months of employment.



Spectrum Chemicals & Laboratory Products, Inc.

• Marketing/Advertising Manager

  • Jan 2001 - Dec 2004

  Gardena, CA Administered annual trade show budgetary requirements and scheduling processes. Offered expertise and counsel to national and global sales teams. Led five-member team including marketing and design specialists. - Successfully produced corporate wide marketing roadmap by analyzing annual advertising budget and company needs and expectations. - Operated $1.5M marketing and advertising budget. - Developed and distributed CMS for online and print aspects of product catalog. -… Show more Administered annual trade show budgetary requirements and scheduling processes. Offered expertise and counsel to national and global sales teams. Led five-member team including marketing and design specialists. - Successfully produced corporate wide marketing roadmap by analyzing annual advertising budget and company needs and expectations. - Operated $1.5M marketing and advertising budget. - Developed and distributed CMS for online and print aspects of product catalog. - Composed and deployed CRM software and protocols. Show less



Spectrum Chemicals & Laboratory Products

• Marketing Coordinator/Designer

  • Nov 1998 - Dec 2000

  Gardena, CA Commanded nationwide trade shows from design, construction, logistics to graphics of all modular display systems. Partnered with product specialists to accurately identify product images and content for catalogs and direct mail campaigns. Designed and implemented product image library database.