Experience

PIG IRON THEATRE COMPANY, INC

• United States
• Theater Companies
• 1 - 100 Employee

• Director of Digital, Film & Interactive

  • Feb 2022 - Apr 2023

  - Project lead for a future-minded digital transformation strategy to accelerate company's creative work in the tech sphere and find new revenue streams - Managed a 4 person team of consultants to perform qualitative/quantitative research, strategic workshops, and comprehensive reports - Researched solutions and provided inspiring insights to revamp the company’s mission, values, and business goals - Developed briefs, whitepapers, business models, and presentation decks for company… Show more - Project lead for a future-minded digital transformation strategy to accelerate company's creative work in the tech sphere and find new revenue streams - Managed a 4 person team of consultants to perform qualitative/quantitative research, strategic workshops, and comprehensive reports - Researched solutions and provided inspiring insights to revamp the company’s mission, values, and business goals - Developed briefs, whitepapers, business models, and presentation decks for company leadership - Managed relationship with grantor the Pew Center for Arts & Heritage to keep project in line with grant requirements Show less - Project lead for a future-minded digital transformation strategy to accelerate company's creative work in the tech sphere and find new revenue streams - Managed a 4 person team of consultants to perform qualitative/quantitative research, strategic workshops, and comprehensive reports - Researched solutions and provided inspiring insights to revamp the company’s mission, values, and business goals - Developed briefs, whitepapers, business models, and presentation decks for company… Show more - Project lead for a future-minded digital transformation strategy to accelerate company's creative work in the tech sphere and find new revenue streams - Managed a 4 person team of consultants to perform qualitative/quantitative research, strategic workshops, and comprehensive reports - Researched solutions and provided inspiring insights to revamp the company’s mission, values, and business goals - Developed briefs, whitepapers, business models, and presentation decks for company leadership - Managed relationship with grantor the Pew Center for Arts & Heritage to keep project in line with grant requirements Show less



AKQA

• United States
• Design
• 700 & Above Employee

• Senior Strategist

  • Jul 2021 - Feb 2022

  - Day-to-day lead for research and insight generation that drives product development forward - Collaborated with UX, creative, and technology teams to align on strategic vision - Developed deep expertise in client's brand and category, and proactively suggested opportunities for growth -Crafted compelling, data-driven creative briefs and reports that inspire new conversations and innovation Clients: Verizon, P&G, Mayo Clinic - Day-to-day lead for research and insight generation that drives product development forward - Collaborated with UX, creative, and technology teams to align on strategic vision - Developed deep expertise in client's brand and category, and proactively suggested opportunities for growth -Crafted compelling, data-driven creative briefs and reports that inspire new conversations and innovation Clients: Verizon, P&G, Mayo Clinic



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Brand Strategist

  • Jan 2020 - Jul 2021

  As a brand strategist, my goal is to build compelling brands that say exactly what they need to say. - Create foundational brand strategies that address and solve business problems - Use quantitative/qualitative research to evaluate and optimize communication efforts - Develop creative assets (websites, graphic design, etc.) fully infused with the brand story - Compile strategy into 40+ page brand book, alongside other style guides and systems for easy comprehension As a brand strategist, my goal is to build compelling brands that say exactly what they need to say. - Create foundational brand strategies that address and solve business problems - Use quantitative/qualitative research to evaluate and optimize communication efforts - Develop creative assets (websites, graphic design, etc.) fully infused with the brand story - Compile strategy into 40+ page brand book, alongside other style guides and systems for easy comprehension



Worldgate, llc

• United States
• Information Technology & Services
• 1 - 100 Employee

• Business Analyst

  • Aug 2019 - Dec 2019

  - Facilitated stakeholder meetings to understand business processes and identify pain points for a major, metropolitan school district serving 200,000+ students. - Documented business requirements for new projects into detailed SOW’s - Applied principles of human-centered design-thinking to recommendations for system enhancements - Worked with technical teams to plan projects prior to development iterations - Executed weekly and monthly reports to support requests from 81+ district… Show more - Facilitated stakeholder meetings to understand business processes and identify pain points for a major, metropolitan school district serving 200,000+ students. - Documented business requirements for new projects into detailed SOW’s - Applied principles of human-centered design-thinking to recommendations for system enhancements - Worked with technical teams to plan projects prior to development iterations - Executed weekly and monthly reports to support requests from 81+ district offices Show less - Facilitated stakeholder meetings to understand business processes and identify pain points for a major, metropolitan school district serving 200,000+ students. - Documented business requirements for new projects into detailed SOW’s - Applied principles of human-centered design-thinking to recommendations for system enhancements - Worked with technical teams to plan projects prior to development iterations - Executed weekly and monthly reports to support requests from 81+ district… Show more - Facilitated stakeholder meetings to understand business processes and identify pain points for a major, metropolitan school district serving 200,000+ students. - Documented business requirements for new projects into detailed SOW’s - Applied principles of human-centered design-thinking to recommendations for system enhancements - Worked with technical teams to plan projects prior to development iterations - Executed weekly and monthly reports to support requests from 81+ district offices Show less



URBN (Urban Outfitters, Anthropologie Group, & Free People)

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• BHLDN Bridal Stylist

  • Mar 2019 - Aug 2019

  - Hosted hour-long, personalized, engaging styling appointments for clients, their families, and their friends. - Researched clients' styles preferences and conducted personal interviews prior to appointment to built trust and honesty - Responsible for daily concierge services like quick and friendly client follow-ups and appointment settings - Learned the names and features of 100+ dresses and accessories to assist customers with nuanced suggestions - Hosted hour-long, personalized, engaging styling appointments for clients, their families, and their friends. - Researched clients' styles preferences and conducted personal interviews prior to appointment to built trust and honesty - Responsible for daily concierge services like quick and friendly client follow-ups and appointment settings - Learned the names and features of 100+ dresses and accessories to assist customers with nuanced suggestions



Andela

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• UX Design Consultant

  • Jul 2017 - Sep 2017

  - Lead conversations with VP of Technology and design team to identify internal business problems - Revamped the interface for an internal workforce management application serving 1300+ employees - Conducted 2 rounds of in-depth qualitative research and interviews to make discoveries about user behavior - Collaborated with developers, project managers, and stakeholders to prototype 4 high-impact interfaces using human-centered design principals - Contributed to the existing UI… Show more - Lead conversations with VP of Technology and design team to identify internal business problems - Revamped the interface for an internal workforce management application serving 1300+ employees - Conducted 2 rounds of in-depth qualitative research and interviews to make discoveries about user behavior - Collaborated with developers, project managers, and stakeholders to prototype 4 high-impact interfaces using human-centered design principals - Contributed to the existing UI style guides and component libraries Show less - Lead conversations with VP of Technology and design team to identify internal business problems - Revamped the interface for an internal workforce management application serving 1300+ employees - Conducted 2 rounds of in-depth qualitative research and interviews to make discoveries about user behavior - Collaborated with developers, project managers, and stakeholders to prototype 4 high-impact interfaces using human-centered design principals - Contributed to the existing UI… Show more - Lead conversations with VP of Technology and design team to identify internal business problems - Revamped the interface for an internal workforce management application serving 1300+ employees - Conducted 2 rounds of in-depth qualitative research and interviews to make discoveries about user behavior - Collaborated with developers, project managers, and stakeholders to prototype 4 high-impact interfaces using human-centered design principals - Contributed to the existing UI style guides and component libraries Show less



The University of the Arts

• United States
• Higher Education
• 1 - 100 Employee

• Junior Web Administrator

  • Nov 2015 - Apr 2017

  - Maintained quality and performance of the main university website serving 1800+ students, 100+ faculty members, and administrative staff. -Built and maintained 5 - 10 new and existing sites for university organizations and annual events - Regularly liaisoned with 3rd-party vendors to configure and update web applications including the university portal, wiki, and emergency alert system. - Organized and led projects for new applications and services. - Manipulate feed data (e.g… Show more - Maintained quality and performance of the main university website serving 1800+ students, 100+ faculty members, and administrative staff. -Built and maintained 5 - 10 new and existing sites for university organizations and annual events - Regularly liaisoned with 3rd-party vendors to configure and update web applications including the university portal, wiki, and emergency alert system. - Organized and led projects for new applications and services. - Manipulate feed data (e.g. XML, JSON) weekly for use with web applications. - Assisted in Linux server management, limiting the amount of downtime for websites that crashed. - Created training documents and ran workshops for faculty/staff to learn new technologies. Show less - Maintained quality and performance of the main university website serving 1800+ students, 100+ faculty members, and administrative staff. -Built and maintained 5 - 10 new and existing sites for university organizations and annual events - Regularly liaisoned with 3rd-party vendors to configure and update web applications including the university portal, wiki, and emergency alert system. - Organized and led projects for new applications and services. - Manipulate feed data (e.g… Show more - Maintained quality and performance of the main university website serving 1800+ students, 100+ faculty members, and administrative staff. -Built and maintained 5 - 10 new and existing sites for university organizations and annual events - Regularly liaisoned with 3rd-party vendors to configure and update web applications including the university portal, wiki, and emergency alert system. - Organized and led projects for new applications and services. - Manipulate feed data (e.g. XML, JSON) weekly for use with web applications. - Assisted in Linux server management, limiting the amount of downtime for websites that crashed. - Created training documents and ran workshops for faculty/staff to learn new technologies. Show less

• Web Developer

  • Mar 2015 - Nov 2015

  Design and build new websites for clients. Use standards-based HTML5, CSS3, Javascript, and responsive web design as appropriate. Proficient in: HTML/CSS : HTML5, CSS3 Javascript​ : Native Javascript, jQuery, AJAX, JSON, APIs Tools/Frameworks : Bootstrap 3, Git/Github, Sublime Text 3, Slack Design and build new websites for clients. Use standards-based HTML5, CSS3, Javascript, and responsive web design as appropriate. Proficient in: HTML/CSS : HTML5, CSS3 Javascript​ : Native Javascript, jQuery, AJAX, JSON, APIs Tools/Frameworks : Bootstrap 3, Git/Github, Sublime Text 3, Slack



Walnut Street Theatre

• United States
• Performing Arts
• 1 - 100 Employee

• Individual Giving/Development Apprentice

  • Aug 2014 - May 2015

  -Prepared solicitations and “thank you” mailings -Produced VIP ticket acknowledgments -Assisted with the creation of direct mail appeals -Conducted regular research to identify individual prospects -Assisted major donors with ticket exchanges, purchases, and other needs -Prepared solicitations and “thank you” mailings -Produced VIP ticket acknowledgments -Assisted with the creation of direct mail appeals -Conducted regular research to identify individual prospects -Assisted major donors with ticket exchanges, purchases, and other needs