Experience

Projekt jednako razvoj
• Croatia
• Business Consulting and Services
• 1 - 100 Employee
• Head Of Marketing Department

  • Feb 2018 - Present


Huawei Technologies d.o.o.

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• PR and Digital Specialist

  • Aug 2017 - Jan 2018

  Define and implement a communication strategy consistent with the international brand communication and the local business strategy (in Croatia and Slovenia). Develop and maintain excellent media relations via implementing the brand media strategy with all relevant media participants. Develop the brand image and visibility locally including representing and being the brand spokesperson for external targets, organizing major brand events and product launches. Analyzing and adapting strategies in accordance to current market situation. Planning and controlling online budget. Analyzing and reporting effects of implementation of digital strategy. Creating and implementing marketing strategies across all online channels. Analyzing customer behavior and finding new site trends. Show less



Večernji list d.o.o.

• Head of Marketing Communications

  • Sep 2015 - Aug 2017

  Act as a lead officer in all Marketing and Communications activities for all online and offline products and services of Večernji list.Ensure that high-quality services are delivered effectively, efficiently and consistently, whether it is direct or indirect communication.Recruitment and selection of new members of the marketing team.Caring out competitor analysis to ensure the company's marketing strategy is competing effectively.Completing various marketing projects. Planning and controlling marketing budget. Show less

• Brand Manager

  • Feb 2015 - Aug 2015

  Developing and implementing digital strategy for portals within Večernji list group (vecernji.hr, diva.hr, goout.hr, mojahrvatska.hr, agrobiz.hr).Coordinating strategy execution within the departments. Analyzing and adapting strategies in accordance to current market situation. Planning and executing building and strengthening brand image projects. Planning and controlling online budget. Coordinating existing business cooperation, establishing and executing realization of new cooperation’s. Analyzing and reporting effects of implementation of digital strategy. Show less



L'Oreal Adria

• Digital manager LL SEE

  • Jan 2013 - Jan 2015

  Managing Facebook pages for Lancôme (Romania, Croatia, Serbia and Bosnia and Herzegovina) and Biotherm (Croatia). Responsible for all web activities for all brands in division.

• Product manager LL SEE - Lancôme make up

  • Nov 2011 - Jan 2015

  To contribute to the growth of a brand on market (11 countries), by driving new product launches and pushing growthon pillar products through the implementation of promotional and advertising excellence for a specificproduct(s). • Implement new product launches and strive to maintain growth on pillar products• Execute the local adaptation of advertising creative material; implement media recommendation• Propose and implement promotional and trade marketing plan for product(s)• Analyse market and consumer data and make recommendations to management• Interact effectively with other departments (sales, logistics, training department…) to support marketing objectives• Manage PPP budget for product(s) and ensure sales forecast accuracy Show less

• PR Specialist

  • Apr 2011 - Oct 2011

  1. Define and implement a communication strategy consistent with the international brand communication and the local business strategy for the Division (in Croatia and Slovenia)2. Develop and maintain excellent media relations via implementing the brand media strategy with all relevant media participants to achieve 360° communication (including new media, social networks)3. Develop the brand image and visibility locally including representing and being the brand spokesperson for external targets, organising major brand events and product launches Show less



Hrvatski Telekom

• Croatia
• Telecommunications
• 700 & Above Employee

• Senior Residential Communications Specialist

  • May 2008 - Apr 2011

  1. Communication activities - developing communication strategies based on personal experience/market research and aligning it with communication activities of other sections within the department - communication of chosen strategy to agencies – product/service description, USPs, media strategy, defining goals - defining budget and timelines, campaign implementation, monitoring and evaluation - evaluation of the agencies 2. Support for the product and services development - participation in product/service development, from ideation to post-evaluation phase - providing feedback on communication activities to product marketing and sales departments 3. Analysis (brand, communication trends) Show less