User Acquisition Manager

• Mar 2022 - Present

Main responsibilities:• Development of an acquisition strategy for hyper-casual and hybrid mobile games on various advertising platforms (Facebook Ads, TikTok Ads, Google Ads, Ironsource, Unity, Applovin, Mintegral and etc).• Ad campaigns management and optimization based on target KPI's• Working with tracking and analytics systems (AppsFlyer, BI Marketing)• Participation in the production of ad creatives, generation of hypotheses and creative ideas, development of technical specifications for the creative department, analytical support based on the results of ad campaigns and testing of ad creatives.• Cooperating with different teams and conducting joint tests (ASO, Community team, Creative prod. team, Product team).• Marketing research of the mobile games industry: search for growth points for projects, analysis of competitors' activity in terms of new launches, user acquisition, creatives, monetization.• Close interaction with advertising platforms, search for new traffic sources, interaction with partners, test launches of advertising campaigns.• Mentorship for new members of the team and department, assistance and support to colleagues on the specifics of the work of ad platforms. Show less

Junior User Acquisition Manager

• Apr 2021 - Feb 2022

Marketing Intern

• Sep 2020 - Mar 2021

Main responsibilities: • Management of hand care products: development of product concepts, calculation of the economic feasibility of the project. • Close interaction with R&D, sales, logistics, lawyers, and partners. • Preparation of analytical regular reports and presentations by category Main responsibilities: • Management of hand care products: development of product concepts, calculation of the economic feasibility of the project. • Close interaction with R&D, sales, logistics, lawyers, and partners. • Preparation of analytical regular reports and presentations by category

Digital Media Planing Intern

• Jul 2019 - Dec 2019

Main responsibilities: • Preparation of advertising reports, media plans and presentations for clients' advertising campaigns. • Work with advertising cabinets and data analytics. • Participation in the development of the media strategy of the agency's clients. Main responsibilities: • Preparation of advertising reports, media plans and presentations for clients' advertising campaigns. • Work with advertising cabinets and data analytics. • Participation in the development of the media strategy of the agency's clients.

Marketing Intern

• Aug 2018 - Sep 2018

Main responsibilities: • Analysis of competitors and search for competitive advantages. • Participation in brainstorms of the marketing team. • Development of the concept of working with social media. Main responsibilities: • Analysis of competitors and search for competitive advantages. • Participation in brainstorms of the marketing team. • Development of the concept of working with social media.