Vladislav Aleynikov

Digital & Content Marketing Manager at Konica Minolta Business Solutions Russia
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow City, Russia, RU
Languages
  • Русский -
  • Английский -
  • Испанский -
Skills

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Credentials

  • Context commercial. Yandex Direct & Google Ads
    Netology
    Apr, 2020
    - Oct, 2024
  • Digital Marketing
    CIM | The Chartered Institute of Marketing
    Nov, 2019
    - Oct, 2024
  • Digital Marketing
    Skillbox
    Sep, 2019
    - Oct, 2024
  • MS Excel 2003. Advanced course
    Academy of networking
    Oct, 2013
    - Oct, 2024
  • The Art of Presentation
    Artemieva Olga
    Dec, 2012
    - Oct, 2024
  • Agricultural marketing and management
    CAH Dronten University, Netherlands
    Jan, 2012
    - Oct, 2024

Experience

  • Konica Minolta Business Solutions Russia
    • Russian Federation
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital & Content Marketing Manager
      • Sep 2019 - Present

      Key achievements: - Reducing the cost of web-site administration by 2 times - Increase in weekly organic website traffic 10-15% - Increase in the number of leads by 15-20% - Providing full digital support to all business units of the company (IT, Video security, Printing solutions) Duties. Web: - Ensure the diverse and ROI-effective presence of Konica Minolta on the Internet, - Providing general marketing digital support for various company departments (marketing, sales, service) (email marketing and marketing automation, content, page layout, etc.), - Web-Site administration through Kentico, SharePoint and Typo3 CMS systems (filling pages (local and landing pages) with necessary and relevant content and information, - Adaptation and localization of content for the tasks and priorities of the cluster and the region of responsibility, - Development of product landing pages and microsites. (UX, content, layout) - Development of a calendar and implementation (and launch of advertising internet campaigns: Yandex Direct and Google Ads) of digital campaigns by month and product, - Managing SEO projects Social Networking (SMM) & Content: - Managing company all social medias Facebook, Instagram, YouTube, VK, Telegram, Yandex Zen pages, - Launch, and maintain an Instagram profile as the company's second social network, - Differentiate content formats on social networks (panoramic view of the 360 ​​° showroom - Top 5 most posts of 2019), - Providing and developing content for Facebook & Instagram, - Verification (blue checkmark) of Konica Minolta's Facebook page (the only one among all pages) - Content marketing production Others: - Webinars - Online conferences - Product Management "Augmented Reality" - eCom project (Ozon) Show less

  • Телеканал ТНТ
    • Screenwriter, Аuthor,
      • Oct 2018 - Sep 2019

      - screenwriter - content making - screenwriter - content making

  • OSRAM
    • Germany
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Senior Marketing Manager
      • Jun 2018 - Oct 2018

      Key Marketing goals: 1. Prepare customers for rebranding 2. Full Osram Russia digitalization Communication marketing: - Preparing and performing with product presentations, - Developing printing material (leaflets, brochures, catalogues, in store prints) - Outdoor advertising, Trade Marketing: - Retail promo actions (DIYs, Foods, etc) - In store displays and trade equipment, Digital Marketing: - Managing external agencies and freelancers, - Full digital marketing campaign for Osram Russia: - First ever in OSRAM Russia SMM launch (Facebook, Instagram), - Content production, development, - Content calendar creation, - Digital promo actions for partners (SEO, Traffic, Contextual advertising, etc), - Launching official Osram sales web site (from the bottom) - Bloggers, Vloggers and Influencers, - Positive comments, PR: - Close and productive work with b2b and b2c mass media - Copywrite, - Press-realease, - Presence and page development for thematic (lighting) web-sites, Events: - Developing and creating stand concept, - Regional and federal exhibitions, - Managing speakers and other customer involvement, Product marketing: - Market analysis - etc Sales: - Commercial offer preparation, - Sell outs, - Discounts, Show less

  • Philips Automotive
    • Motor Vehicle Parts Manufacturing
    • 1 - 100 Employee
    • Marketing Manager Russia and CIS
      • Feb 2017 - May 2018

      Mission: Responsible for developing and executing part of Automotive Afermarket Marketing strategy covering Russia and other countries of CIS with the main focus on Belarus, Ukraine, Kazakhstan, Moldova. Key responsibilities: - Translate marketing strategy of Automotive business into cluster and country marketing plans and activities. - Support product and sales related activities including management of local agencies in cooperation and alignment with Central marketing functions - Manage the local marketing budget. - Provide trade marketing support and drive all local marketing activities Marketing Communication activities: - Developing printing materials - Deeveloping photo and video materials - Media Plan - Mass Media cooperation - PR Digital: - Managing social medias (FaceBook, YouTube) - Running web-site content - Vloggers cooperation Trade-marketing: - LED "Try-Me" project - "Display" project - take-aways development - Promo actions (federal and regional) Others: - Incentive trips - Sponsorship Show less

  • MAN Truck & Bus AG
    • Norway
    • Retail
    • 1 - 100 Employee
    • Product Marketing Manager
      • May 2014 - Feb 2017

      Strategic Marketing projects:- Project leader (in charge of two strategic projects),- Long and short term automotive market forecast (up to 10 years),- Automotive market research for launching and new product engineering in reliance on the market requirements, conditions of technical regulations and customer's needs,Tactical Marketing projects:- Leading product marketing strategy:full line product portfolio (over 3000), model line-up, options;- Organization and realization of technical, sales and new product trainings for dealers, customers and colleagues,- Communication with factory and headquaters on the product issues, new model line-up and tactical and strategic product development,- Product requests,- Stock and pipeline monitoring,- Annual budgetingPricing projects:- Developing and applying pricing and discount strategies for existing and new products to assist in meeting margin and profitability goals;- Creating process of competitor's price analysis,Marketing Communication projects:- Managing communication strategy to the Russian and CIS markets,- Working with MASS Media, - Photo shooting,- Managing on-line marketing projects: "MAN Info portal" and "Truck-to-Go" - Preparation of sales, marketing and product information for the web-site,- Developing brochures, booklets and other POSm, Show less

    • Project Leader
      • Mar 2016 - Aug 2016

      - Team leader of two strategic and extremely vital for further sales of the company projects,- Took over projects which stayed during 18 months without success,- Successfully realized in 6 months.

  • John Deere
    • Construction
    • 1 - 100 Employee
    • Product Specialist
      • Aug 2011 - Apr 2014

      Tactical Marketing projects: - Develops and drives execution of the product line marketing plan. - Defines customer and market requirements for the Russian and CIS markets in Large Tractors and AMS segment. - Developing with the factory product portfolio (amount of machines, hp rates, option features). - Provide strategic planning input and market analysis in Large Tractor and AMS (GPS, telematics, IT and navigation systems) segments for launching new products in Russian and CIS markets. Dealer Development projects: - Developing dealers marketing activity - Developing brochures and other POSm about Large Tractors and AMS - Developing dealer's showroom - Developing and managing dealer's field days scenarios and product demonstration - Providing product, technical and sales trainings Other PR and communication projects: - Running budget for product benchmarking tests - Developing and managing exhibition and event's concepts - Interview for Mass media - Organizing photo and video shooting - Customer focus groups Show less

Education

  • Российский Экономический Университет им. Г.В. Плеханова
    Бакалавр, Маркетинг
    2011 - 2015
  • Национальный Исследовательский Технологический Университет - «МИСиС» (бывший Московский Государственный Институт Стали и Сплавов)
    Магистр, Лингвистика
    2005 - 2010

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