Vlad Vas'
Director of Product Management at PC Locs- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Romanian Native or bilingual proficiency
Topline Score
Bio
Credentials
-
Sandler Foundations
SandlerJun, 2022- Sep, 2024 -
Essentials of Product Management
BrainmatesMar, 2019- Sep, 2024 -
Senior Executive Forum - Leadership, Strategy and Innovation
AIM WAJul, 2017- Sep, 2024 -
Certified Scrum Product Owner (CSPO)
Scrum AllianceNov, 2022- Sep, 2024
Experience
-
PC Locs
-
Australia
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Director of Product Management
-
Jul 2018 - Present
Collaborating with multiple stakeholders to deliver world class products that customers need.
-
-
Global Product & Brand Manager
-
Jul 2016 - Jun 2018
- Identify customers’ problems and drive solutions for those problems through the management of existing products and development of new products. - Guide the Product and Development team in building products that meet customer needs to deliver an exceptional customer experience.- Manage the entire line of products through its lifecycle.- Launch new products, manage the needs of existing products and work to discontinue products as they no longer meet customer needs.- Develop and maintain a strong and consistant brand globally.
-
-
Head of Marketing
-
Jul 2014 - Jun 2016
As the Head of Marketing, I worked closely with the broader senior leadership team to created and drive marketing strategies that delivered against key business growth objectives. The role:- Delivering integrated marketing strategies across organic, owned and paid channels that incorporate SEO, SEM, PPC, Digital Advertising, Social, Web, EDM, and Automation- Analysing performance and market trends to deliver continual improvement- Managed a small marketing team
-
-
Marketing Manager
-
Apr 2010 - Jun 2014
PC Locs is a West Australian company that manufactures products to help manage large deployments of mobile technology. During this time, PC Locs embarked on a significant growth strategy - expanding our brand and products into the Asian, North American, UK and European markets. As the Marketing Manager at the time, along with my domestic marketing duties, my responsibilities also expanded to:- Assist senior leadership develop a strategy for securing distribution and reseller channels - Research and understand the differences in the different markets to create meaningful content- Develop region specific Marketing plans that linked into the overall global plan- Establish an export brand for markets outside of Australia and New Zealand (LocknCharge)- Prepare training materials for internal and external sales and marketing resources- Implemented Salesforce across the global organisation (PC Locs and LocknCharge)
-
-
Marketing Coordinator
-
Mar 2008 - Mar 2010
Reporting to the National Marketing Manager, this role required a broad set of skills in all aspects of the marketing communications discipline including:- Helping to develop a national marketing and communication strategy- Ensure marketing campaigns align with sales activities- Budgeting, planning and campaing e- Lead generation through SEO and PPC. - Relationship management with all stakeholders, internal and external including management, resellers as well as advertising and media agencies- Managing the success of all campaigns including effectiveness and on time delivery
-
-
-
LocknCharge
-
United States
-
Computer and Network Security
-
1 - 100 Employee
-
Director of Product Management
-
Jul 2018 - Present
Collaborating with multiple stakeholders to deliver world class products that customers need.
-
-
Global Product & Brand Manager
-
Jul 2016 - Jun 2018
- Identify customers’ problems and drive solutions for those problems through the management of existing products and development of new products. - Guide the Product and Development team in building products that meet customer needs to deliver an exceptional customer experience.- Manage the entire line of products through its lifecycle.- Launch new products, manage the needs of existing products and work to discontinue products as they no longer meet customer needs.
-
-
Head of Marketing
-
Jul 2014 - Jun 2016
As the Head of Marketing, I worked closely with the broader senior leadership team to created and drive marketing strategies that delivered against key business growth objectives.The role:- Delivering integrated marketing strategies across organic, owned and paid channels that incorporate SEO, SEM, PPC, Digital Advertising, Social, Web, EDM, and Automation- Analysing performance and market trends to deliver continual improvement- Managed a small marketing team
-
-
VP Marketing
-
Jul 2011 - Jun 2014
LocknCharge is the international brand of PC Locs, a West Australian company that manufactures products to help manage large deployments of mobile technology.
-
-
-
St Johns Regional College
-
Education Management
-
Marketing Assistant
-
Jan 2007 - Dec 2007
Victoria University offered final year students a Worked Integrated Learning (WIL) placement. The WIL program is designed to give students ‘real-life’ experience to better transition into the work-force. St John’s Regional College was a fantastic experience, giving me a good foundation for the rest of my career. As a result of my performance at the College, Victoria University awarded me with the Marketing WIL Marketing student of the year. Victoria University offered final year students a Worked Integrated Learning (WIL) placement. The WIL program is designed to give students ‘real-life’ experience to better transition into the work-force. St John’s Regional College was a fantastic experience, giving me a good foundation for the rest of my career. As a result of my performance at the College, Victoria University awarded me with the Marketing WIL Marketing student of the year.
-
-
Education
-
2005 - 2007
Victoria University
Bachelor of Business, Marketing -
2003 - 2004
Holmesglen Institute
Advanced Diploma in Business and Advertising
Community
