Experience

Bloomr.SG (Mediacorp)

• Singapore
• Entertainment
• 1 - 100 Employee

• Project Manager

  • Oct 2021 - Present

  End-to-end project manager for social media and/or digital campaigns with the use of influencers. Using data to create compelling narratives for internal and external stakeholders, to inspire and influence balanced business decisions making, maximising resources for optimal outcomes. End-to-end project manager for social media and/or digital campaigns with the use of influencers. Using data to create compelling narratives for internal and external stakeholders, to inspire and influence balanced business decisions making, maximising resources for optimal outcomes.



KKBOX

• Technology, Information and Internet
• 100 - 200 Employee

• Marketing & Business Development Manager

  • Mar 2020 - May 2021

  Data-driven role; I extract data using Tableau to understand consumers behaviour & predict their preferences before materialising tactical marketing strategies to optimise targeting and ROIs. Project lead for brand refresh campaign, localising content and communication materials to improve brand affinity in the respective local markets. I also kickstarted podcast service in SG and MY, acquiring content from local media partners Above all, I also held the BD portfolio for strategic partnerships in the respective local markets. Show less



By Left

• Advertising Services

• Project Management

  • May 2018 - May 2021

  Integrated marketing communications and event management. Client profile includes, Fintech, Beauty, Sports, Fashion, Recreation as well as Media Entertainment. Integrated marketing communications and event management. Client profile includes, Fintech, Beauty, Sports, Fashion, Recreation as well as Media Entertainment.



SPH RADIO

• Singapore
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Assistant Marketing Manager

  • Jan 2014 - May 2018

  Marketing and brand development - 96.3好FM Advertising & Promotions - Kiss92, UFM100.3, ONE FM 91.3. Creative conceptualisation of brand’s teaser taglines, punchlines meant for station’s merchandise and overseeing the production of all other marketing & branding assets and materials. Ideate business proposals and establish partnerships with partners of varied nature to optimise profit for the station. Marketing and brand development - 96.3好FM Advertising & Promotions - Kiss92, UFM100.3, ONE FM 91.3. Creative conceptualisation of brand’s teaser taglines, punchlines meant for station’s merchandise and overseeing the production of all other marketing & branding assets and materials. Ideate business proposals and establish partnerships with partners of varied nature to optimise profit for the station.



Mediacorp Pte Ltd

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Executive / Personality Management Unit & Radio Promotions

  • Sep 2011 - Nov 2013

  Radio Promotions:A&P driven, specialised in event conceptualisation and execution, which includes coordinating for the development of microsites and mobile apps for consumers’ use. Personality Management Unit, English Programming (Music):Artist manager to all English radio personalities of Mediacorp Radio. Job includes communicating with the radio talents, internal stakeholders and external partners, and advising on talents’ decisions, publicity and promotions.

• Marketing Executive (Magazines)

  • Apr 2010 - Aug 2011

  A&P focused, formulate tactical promotion strategies and events for entertainment magazines, 8 DAYS and i-weekly (ceased publication) for optimal outreach and distribution. A proven track record of successfully working with FMCG brands for tactical promotions and also obtaining maximum media coverage for sponsors in return.