Experience

Scarlett Panda

• Singapore
• Book and Periodical Publishing
• 1 - 100 Employee

• Co-Founder - CEO

  • Nov 2022 - 1 year 2 months

  At Scarlett Panda, we're challenging the status quo of boring, one-size-fits-all education tools. We're passionate about empowering the next generation of readers with personalized, interactive stories that ignite their imaginations and make learning fun. Our AI-powered app is the future of education, delivering tailor-made content that adapts to each child's unique reading level and interests. With Scarlett Panda, kids don't just learn to read - they fall in love with… Show more At Scarlett Panda, we're challenging the status quo of boring, one-size-fits-all education tools. We're passionate about empowering the next generation of readers with personalized, interactive stories that ignite their imaginations and make learning fun. Our AI-powered app is the future of education, delivering tailor-made content that adapts to each child's unique reading level and interests. With Scarlett Panda, kids don't just learn to read - they fall in love with reading. But we're not stopping there. We're on a mission to transform education for kids around the world, and we're seeking venture capital to help us scale our product and reach more young minds. With your support, we can revolutionize the way children learn and set them up for success in the 21st century.. Show less



Incremento

• Advertising Services

• Co-founder @ Incremento | Management Consulting

  • Dec 2020 - 3 years 1 month

  London, Berlin Marketing and international expansion for VC startup launches, strategic recommendations, paternity/maternity leave hands on replacements in senior roles with a focus on performance marketing growth & cross channel cohesion. Working with the following industries in London, Paris, Singapore and Berlin: Consumer: -sports nutrition -food and beverages -health and beauty -medtech -sustainability goods -Jewelry B2B: -fintech -food and… Show more Marketing and international expansion for VC startup launches, strategic recommendations, paternity/maternity leave hands on replacements in senior roles with a focus on performance marketing growth & cross channel cohesion. Working with the following industries in London, Paris, Singapore and Berlin: Consumer: -sports nutrition -food and beverages -health and beauty -medtech -sustainability goods -Jewelry B2B: -fintech -food and beverages -holdings -SaaS Customers include: Vistaprint, Razor-Group, DrSmile, ... Global Marketing Expertise. Show less



Iterative

• Singapore
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Venture Partner

  • May 2020 - 3 years 8 months

  Singapore



become

• Malaysia
• Wellness and Fitness Services
• 1 - 100 Employee

• Co-Founder, CMO and Head of Sales

  • Dec 2019 - Dec 2020

  Kuala Lumpur, Malaysia • Establishing the essential path for growth for a VC founded start-up in SEA • Launching, defining and implementing the company’s global marketing strategy across all 4 markets in South East Asia • Securing successful founding during COVID-19 times to insure survival of the business • Building and Managing the sales, customer service and marketing teams for growth • Assisting tech and product team in order to make user experience flawless • Developing understanding of BI/Unit… Show more • Establishing the essential path for growth for a VC founded start-up in SEA • Launching, defining and implementing the company’s global marketing strategy across all 4 markets in South East Asia • Securing successful founding during COVID-19 times to insure survival of the business • Building and Managing the sales, customer service and marketing teams for growth • Assisting tech and product team in order to make user experience flawless • Developing understanding of BI/Unit economics in order to enforce business sustainability • Closely monitoring P&L and building the business case for future fundraising. Show less



Franksmile (Rocket Internet Venture)

• CMO - promoted from Head of Marketing

  • Mar 2019 - Dec 2019

  Berlin Area, Germany - Establishing and growing the global marketing team that consists at present of two heads and five managers and oversee the regional marketing teams’ expansion - Defining and implementing the company’s global marketing strategy across all 9 markets that has driven the company’s overall growth - Co-leading the sales and tech department in order to improve user experience and ensure synergy through the complete customer journey - Developing, implementing and refining the company’s… Show more - Establishing and growing the global marketing team that consists at present of two heads and five managers and oversee the regional marketing teams’ expansion - Defining and implementing the company’s global marketing strategy across all 9 markets that has driven the company’s overall growth - Co-leading the sales and tech department in order to improve user experience and ensure synergy through the complete customer journey - Developing, implementing and refining the company’s performance strategy across paid channels including Facebook, Google, Taboola, Pinterest, and Twitter - Optimising and progressively improving the customer conversion rate across all touchpoints in the marketing funnel - Managing and optimising website design and customer journey experience for improved UX, increased SEO ranking and strong and consistent brand identity - Developing and steering the company’s corporate identity and brand positioning and ensuring consistency of key elements such as tone of voice and USPs across all channels - Developing a departmental-wide data warehouse that is critical for business development and KPI analysis Show less



université de Franche-Comté

• France
• Higher Education
• 700 & Above Employee

• Lecturer at the University - E-commerce Specialist

  • Sep 2014 - Dec 2019

  Montbéliard - Adjunct professor for the university’s Master of E-Commerce programme teaching courses on Digital Marketing, Project Management and SEM - Structured curriculum and lectures to have interdisciplinary value and practical applications for the backgrounds of the average 30 students represented in each seminar - Teaching project courses on Web Analysis and Paid Social Strategy



MODOMOTO | Curated Shopping GmbH

• Germany
• Retail Apparel and Fashion
• 1 - 100 Employee

• Performance Marketing Team Lead

  • Oct 2018 - Apr 2019

  Berlin Area, Germany - Held a leadership and hands-on role focussed on stimulating growth and profitability through performance channels in 8 European countries and 4 brands before the company was acquired - Defined and continuously optimised the company’s performance marketing strategy that drove CPA down by 35% - Oversaw offline paid marketing partnerships that secured several barter deals with non-competitor brands matching our customer profiles - Worked closely with the BI team to improve customer… Show more - Held a leadership and hands-on role focussed on stimulating growth and profitability through performance channels in 8 European countries and 4 brands before the company was acquired - Defined and continuously optimised the company’s performance marketing strategy that drove CPA down by 35% - Oversaw offline paid marketing partnerships that secured several barter deals with non-competitor brands matching our customer profiles - Worked closely with the BI team to improve customer LTV and devised strategy revisions based on insights gained from the number and trends Show less



THG

• United Kingdom
• Software Development
• 700 & Above Employee

• Global Head Of Paid Media

  • Sep 2017 - Oct 2018

  Manchester, United Kingdom - Held a leadership and hands-on role that oversaw all paid advertising efforts across all of Myprotein’s (Europe’s Number 1 Online Sports Nutrition Brand) 45 markets where I managed a team of 12 digital marketing managers and executives - Responsible for large-budget paid media activity across platforms including Google, Facebook, Bing, Criteo, Doubleclick Bid Manager, and Twitter, as well as onboarding country-specific platforms (Yandex, Baidu, Yahoo Japan) - Strategically optimised… Show more - Held a leadership and hands-on role that oversaw all paid advertising efforts across all of Myprotein’s (Europe’s Number 1 Online Sports Nutrition Brand) 45 markets where I managed a team of 12 digital marketing managers and executives - Responsible for large-budget paid media activity across platforms including Google, Facebook, Bing, Criteo, Doubleclick Bid Manager, and Twitter, as well as onboarding country-specific platforms (Yandex, Baidu, Yahoo Japan) - Strategically optimised various performance KPIs across all channels including ROI, COS, CLV CAC - Developed cross-strategy initiatives designed to influence and implement paid media best practices - Worked across departments to improve digital skills and capacities within other departments and their respective channels - Developed an acquisition strategy aimed at upper-funnel activity via Paid Social, TrueView and display advertising - Ran continued A/B testing to that is critical to develop innovative strategies, improve marketing messaging and the overall customer journey - Worked closely with the analysis team in order to apply the best tracking practices and ensure optimal measurement on all activity types - Acted as an in-house marketing consultant for other divisions of The Hut Group including the Health, Diet and Cosmetic divisions

• Senior PPC Manager

  • Mar 2016 - Sep 2017

  Northwitch, UK - Paid Search and Paid Social in 39 territories - Recruitment of an international team in order to prepare the Asian launches - Acquisition and Marketing Performance - AB testing - Web Analysis



Skilz Agency

• France
• Technology, Information and Internet
• 1 - 100 Employee

• PPC strategist and consultant, SEA Team Manager, Web analyst

  • Jan 2012 - Mar 2016

  Héricourt - Lead a team of 2 people in building, optimising, and scaling lead generation advertising campaigns via search, display, Facebook, PPV and many other strategic traffic sources - Reported directly to our clients with weekly campaign progress reports and provided strategic consulting for more impactful campaign messaging and creative direction - Implemented tracking configuration on all campaigns that would be leveraged for A/B testing and channel analyses and ultimately—their… Show more - Lead a team of 2 people in building, optimising, and scaling lead generation advertising campaigns via search, display, Facebook, PPV and many other strategic traffic sources - Reported directly to our clients with weekly campaign progress reports and provided strategic consulting for more impactful campaign messaging and creative direction - Implemented tracking configuration on all campaigns that would be leveraged for A/B testing and channel analyses and ultimately—their optimisation. - Assumed business development roles by preparing and presenting company pitch deck to prospective clients Show less



Autoentreprise

• Webcommunication Freelancer

  • Mar 2011 - Sep 2012

  Belfort Created SEO-optimised web-based content (blog posts and landing pages) for clients that increased search engine searchability two-fold Created and continually optimised SEO keyword strategies for small and medium sized businesses in France, Switzerland and the Netherlands A/B tested variations of content for performance ranked and shared key findings in monthly client reports



Teleperformance

• France
• Outsourcing and Offshoring Consulting
• 700 & Above Employee

• Customer Service Representative

  • Jul 2009 - Feb 2011

  Belfort Managed customer relations by telephone for a national telecommunications company Screened and responded to customer complaints by telephone and developed best practice that was implemented company-wide Responsibility for especially complex cases that required more personal customer assistance and follow-up