Experience

BUREA

• Puerto Rico
• Advertising Services
• 1 - 100 Employee

• Co Founder

  • Jan 2015 - 9 years

  Puerto Rico



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Trade Marketing Assistant

  • Aug 2011 - Aug 2014

  Guaynabo, Puerto Rico *Responsible for developing, implementing and monitoring trade business plan and strategies to achieve business growth, build customer’s business and increase return on marketing funds focused on the following brands: SPLENDA®, NEUTROGENA®, CLEAN & CLEAR®, AVEENO® and LUBRIDERM® *Develop and execute trade-specific promotional activities and programs to deliver against short and long term objectives *Responsible for understanding and tracking category and customer dynamics that… Show more *Responsible for developing, implementing and monitoring trade business plan and strategies to achieve business growth, build customer’s business and increase return on marketing funds focused on the following brands: SPLENDA®, NEUTROGENA®, CLEAN & CLEAR®, AVEENO® and LUBRIDERM® *Develop and execute trade-specific promotional activities and programs to deliver against short and long term objectives *Responsible for understanding and tracking category and customer dynamics that tie back to sales strategies *Liaison between Marketing, CatMan and Sales teams to effectively manage business development *Other key functions include: -Effectively manage yearly budget and investment including promotional, production and media -Analysis of sales trends to optimize product assortment, planograms and promotional activity -Analysis of syndicated data and competitive intelligence to measure impact on marketplace -Management of relationship with external suppliers such as advertising and promotional agencies and distributors strategy Show less



FirstBank

• Puerto Rico
• Banking
• 700 & Above Employee

• Strategic Planning Specialist

  • May 2009 - Aug 2011

  San Juan, Puerto Rico *Identified and developed business strategies to ensure organization's short and long term goals were met and analyzed decisions on allocating capital and people resources to pursue the strategy *Responsible for presenting business and financial plans to Top Management *Developed forecasting models and scenario analysis, examined strategic performance (KPIs), spotted emerging market opportunities, identified business threats and looked for novel strategic solutions

• Retail Product Manager

  • Oct 2007 - May 2009

  San Juan, Puerto Rico *Managed strategic roadmap, development, launch, and marketing mix for retail banking products *Analyzed brand performance, competitiveness, and product trends constantly Adapted products to meet customer`s evolving needs, new product research and implementation Lead a cross functional team (Sales, Operations, IT and Marketing) to develop and implement business, marketing and promotional strategies



Pueblo Supermarkets

• Marketing Support Analyst

  • 2004 - 2007

  Carolina, Puerto Rico *Managed loyalty program and customer database of over 1.2 million registered users for Puerto Rico and US Virgin Island stores (DaGusto Rewards) *Planned and executed repositioning strategy developing customer segmentation, profiling, competitive strategies and sales information analysis *Collaborated with key vendors devising coop advertising programs and functioned as point person in external partner negotiations *Trained and supervised store management and employees on… Show more *Managed loyalty program and customer database of over 1.2 million registered users for Puerto Rico and US Virgin Island stores (DaGusto Rewards) *Planned and executed repositioning strategy developing customer segmentation, profiling, competitive strategies and sales information analysis *Collaborated with key vendors devising coop advertising programs and functioned as point person in external partner negotiations *Trained and supervised store management and employees on targeted promotions, in-store and mass media marketing programs to boost sales and customer loyalty Show less



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Promotions and Events Coordinator

  • Jan 2003 - Nov 2003

  Puerto Rico *Coordinated logistics for special events and promotions, samplings and contests for major brand products and services including Microsoft, Nestlé, General Motors, MasterCard and Coca-Cola *Recruited and supervised promoters and suppliers according events needs