Experience

Somos21

• Australia
• International Affairs
• 1 - 100 Employee

• Board Member and Marketing Director

  • Jun 2022 - Present

  Responsible for planning, developing, implementing, and managing the overall digital marketing strategy, in addition to building, managing, and training volunteers in marketing roles.• Build, plan, implement and manage the overall digital marketing strategy• Organise and lead the digital marketing team• Oversee the company's social media accounts (Facebook, LinkedIn, Instagram)• Measure and manage online content Responsible for planning, developing, implementing, and managing the overall digital marketing strategy, in addition to building, managing, and training volunteers in marketing roles.• Build, plan, implement and manage the overall digital marketing strategy• Organise and lead the digital marketing team• Oversee the company's social media accounts (Facebook, LinkedIn, Instagram)• Measure and manage online content



VICA_Marketing

• Australia
• Advertising Services

• FOUNDER

  • Jan 2017 - Present

  VICA Marketing is a personal brand that provides consultancy services for small business and migrant entrepreneurs. My mission is to guide you through the challenges of establishing a presence in the market by providing expert advice, tools and a new perspective.I am a Marketing Strategist, with a deep understanding of digital communications gained through more than 10 years of professional experience. After living the challenges of establishing my own business, I wanted to use my skills and experience to help fellow migrant entrepreneurs.



UnitingCare Queensland

• Australia
• Non-profit Organizations
• 700 & Above Employee

• SERVICE SUPPORT (WFM)

  • Nov 2018 - Jun 2020

  I support the day to day operational administrative duties of Lifeline Workforce management and operations Team, maintaining effective rosters across all UnitingCare (UCC) Lifeline Crisis Support Service Centres throughout QLD.▪ Creating and maintaining work rules and configuration for all UCC Lifeline centres and area clusters within the WFM System.▪ Working with UCC Lifeline staff and volunteers to develop draft rosters, releasing and filling available shifts to the UCC Lifeline network and the maintenance of relevant schedules.▪ Developing and designing of “The Active Listener” Newsletter for Lifeline Brisbane centre. I successfully transitioned the newsletter from a word document format to a fully digital format in Mailchimp, designing icons and graphic elements.▪ Development and managing of a research project that analyses methods of crisis supporters shift selections. The project is ongoing but has so far identified several opportunities to implement digital options aimed at maximising support efficiency.▪ Maintaining accreditation history for all staff and volunteers and providing advice when required.▪ Liaising with staff and volunteers across all UCCQ Centres to ensure accuracy and currency of data and rosters within the WFM system.▪ Working collaboratively with staff, volunteers and coordinators to ensure completion of all WFM processes and tasks, while ensuring accuracy, efficiency and timeliness of all WFM day to day functions.▪ Undertaking other duties as directed within the scope of the role.▪ Working within the policies and procedures of UCC and the provisions of the Workplace Health and Safety Act and other relevant legislation, including support for injured workers and full participation in return to work plans.



Mesh Marketing Pty Ltd

• Australia
• Advertising Services
• 1 - 100 Employee

• DEMONSTRATOR | NESPRESSO

  • Jun 2015 - May 2017

  An ongoing casual role for a high-end global brand. I was recruited to represent and demonstrate Nespresso coffee machines in selected Brisbane retail stores.▪ Consistently exceeding key performance indicators (3 machines and registrations per shift). My average of machines sold per shift was 4.35. During campaigns, my average of machines sold was 6 to 7 per shift with a rate of 70% for registrations.▪ Provide an outstanding level of customer service▪ Actively contribute to a true team environment through effective time management and open communication between management and staff▪ Visual merchandising and stock display to specified standards



Fastlane Pools

• Australia
• Retail

• MARKETING SPECIALIST

  • Jun 2016 - Sep 2016

  A contract role to implement marketing campaigns for three expanding allied health and wellness brands.▪ Researched direct and indirect competitors, reviewed channels of communication, and evaluated what was most attractive to customers▪ Created and supported campaigns with Infusionsoft CRM to generate hot leads for the commercial team▪ Optimised company listings to appear at the top of online searches▪ Reviewed and redesigned two WordPress websites▪ Worked with a graphic designer to create new commercial brochures to clearly communicate the brand and provide a succinct message for current and prospective clients▪ Developed internal documents, including price estimator and maintenance report sheet▪ Developed marketing strategies and media kits.



Riverlife Brisbane

• Australia
• Travel Arrangements
• 1 - 100 Employee

• ADVENTURE ASSISTANT

  • Jan 2015 - Apr 2015

  An internship with an iconic Brisbane brand in the recreation and tourism sector.▪ Liaised confidently with management and staff▪ Provided excellent customer service during greeting, booking, and briefing activities▪ Responsible for cash handling and point-of-sale duties▪ Ensuring store and products were well presented at all times. An internship with an iconic Brisbane brand in the recreation and tourism sector.▪ Liaised confidently with management and staff▪ Provided excellent customer service during greeting, booking, and briefing activities▪ Responsible for cash handling and point-of-sale duties▪ Ensuring store and products were well presented at all times.



ecoda Pty Ltd

• BUSINESS AUTOMATION SPECIALIST

  • Jun 2013 - Nov 2013

  A contract role focused on online business development and digital marketing.▪ Supported new campaigns with Infusionsoft CRM▪ Set up the platform for clients, conducted product training and resolved technical issues▪ Contributed to the creation of socially engaging promotions▪ Developed marketing strategies for promotions▪ Developed media kits to ensure placement of advertising. A contract role focused on online business development and digital marketing.▪ Supported new campaigns with Infusionsoft CRM▪ Set up the platform for clients, conducted product training and resolved technical issues▪ Contributed to the creation of socially engaging promotions▪ Developed marketing strategies for promotions▪ Developed media kits to ensure placement of advertising.



SolwaysCol

• CORPORATE GROUP MANAGER

  • Nov 2011 - Mar 2013

  Managerial role for one of Colombia’s leading tourism wholesalers.▪ Developed a two-year marketing strategy▪ Introduced and built the company’s social media presence▪ Implemented an inbound call centre which improved customer experience on the phone and the productivity of the agency▪ Redesigned the working space which improved customer experience in the office and workplace morale▪ Managed large corporate accounts, seminars, conferences, and international travel tours▪ Developed and coordinated large VIP groups and marketing campaigns, on time and on budget▪ Introduced client databases for regular national and international events▪ Handled quotes, settlements, and contracts with tour suppliers and other stakeholders.



Imagen Digital

• Colombia
• Advertising Services
• 1 - 100 Employee

• KEY ACCOUNT MANAGER

  • Jun 2009 - Oct 2010

  Project managed the development and implementation of the new online booking platform, Agents Aruba.▪ Evaluated, executed, and reviewed the Amadeus-developed online booking platform for travel agencies and tourism wholesalers▪ Updated fares and commercial information within the platform▪ Trained travel agents and tourism wholesalers to use the platform▪ Reviewed the online site (in Spanish) to check all the information was correct and accurate▪ Investigated issues with the platform and website▪ Liaised with the website developers in India▪ Implemented benchmarking research.