Experience

Canterbury Technical Institute

• Australia
• Education Management
• 1 - 100 Employee

• International Marketing Officer

  • Apr 2023 - Present



Explora Australia

• Brisbane, Queensland, Australia

• Marketing and student executive

  • Oct 2022 - Apr 2023

  -Processing application form to international students -Follow up on colleges (ELICOS and Vet Courses) -Organizing documents in the CRM system -Assist clients in preparing documents for student Visa - Development brand guidelines and social media strategies -Development and producing promotional information, brochures and guides. -Design consultancy of web page. -Processing application form to international students -Follow up on colleges (ELICOS and Vet Courses) -Organizing documents in the CRM system -Assist clients in preparing documents for student Visa - Development brand guidelines and social media strategies -Development and producing promotional information, brochures and guides. -Design consultancy of web page.



Operfel

• Ecuador
• Personal Care Product Manufacturing
• 1 - 100 Employee

• International Business Development Manager

  • Oct 2020 - Aug 2022

  -Identify global product opportunities and perform market analysis. -Manage special projects to identify the value of the project, potential grow in the market and work with product development and marketing team to execute it.-Develop pricing strategy by country and manage price model to boost brand profitability-Develop, maintain and support 10 distributions accounts in 8 Latin American countries.-Grew sales to the Latin American region by 30%.

• Marketing Manager

  • Mar 2018 - Oct 2021

  -Responsible for all products categories of the company: baby care, personal care and OTC , pharmaceutical.-In charge of an annual budget of $500k: brand management, product launch, advertising, social media and Events-Developed a new B2B ecommerce website for the company-Lead marketing team creating product launch process calendar to ensure timely execution and clear communication.-Coordination of the trade marketing plan together with the sales team

• Brand Manager

  • Apr 2017 - Apr 2018

  -Develop of a marketing plan for Ecuador based on the regional marketing plan-Trade marketing management for the national retailers-Analysis of rotation and stock of the 4 product’s categories-Coordination with advertising agencies, public relations, and suppliers -Management of sponsorship and sports events-Developed and execute online and email marketing campaigns integrated with CRM and website-Management of SEO with a google partnership in trends ideal brand positioning.



Garmin

• United States
• Consumer Electronics
• 700 & Above Employee

• Marketing Chief

  • 2015 - Apr 2017

  -Develop of a marketing plan for Ecuador based on the regional marketing plan -Trade marketing management for the national retailers -Analysis of rotation and stock of the 4 product’s categories -Coordination with advertising agencies, public relations, and suppliers -Management of sponsorship and sports events -Developed and execute online and email marketing campaigns integrated with CRM and website -Management of SEO with a google partnership in trends ideal brand positioning. -Develop of a marketing plan for Ecuador based on the regional marketing plan -Trade marketing management for the national retailers -Analysis of rotation and stock of the 4 product’s categories -Coordination with advertising agencies, public relations, and suppliers -Management of sponsorship and sports events -Developed and execute online and email marketing campaigns integrated with CRM and website -Management of SEO with a google partnership in trends ideal brand positioning.



Grupo Optimoda

• Marketing Communications Coordinator

  • Jul 2015 - Nov 2015

  -Play a continual role in analyzing competitors’ activities and determinizing where strategies could be adapted based on findings -Monitored the effectiveness of online marketing strategies, including social media sites and blogs. -Brainstormed about marketing strategies and applied new methods to various client plans. -Worked directly with marketing manager and provided support during ongoing campaigns. Key Account man -Play a continual role in analyzing competitors’ activities and determinizing where strategies could be adapted based on findings -Monitored the effectiveness of online marketing strategies, including social media sites and blogs. -Brainstormed about marketing strategies and applied new methods to various client plans. -Worked directly with marketing manager and provided support during ongoing campaigns. Key Account man



AGM Agencia

• Ecuador

• Key Account Manager

  • Jan 2013 - Jul 2015

  -Establish and maintain strong client relationships: learning their goals, assessing their needs, and exceeding their expectation -Prepare and present reports, proposal, strategies to clients -Suggestions for marketing strategies based on performance of other clients’ tests, industry information, new BTL strategies etc. -Establish and maintain strong client relationships: learning their goals, assessing their needs, and exceeding their expectation -Prepare and present reports, proposal, strategies to clients -Suggestions for marketing strategies based on performance of other clients’ tests, industry information, new BTL strategies etc.



Netlicsa S.A

• Event Marketing Specialist

  • Dec 2010 - Sep 2013

  -Search and preparation of proposals for the sponsors for each event of the year. -Management of confirmed sponsors and stakeholders -Coordination with advertising agency to make POP, commercials, brochures -Search and preparation of proposals for the sponsors for each event of the year. -Management of confirmed sponsors and stakeholders -Coordination with advertising agency to make POP, commercials, brochures