Graduate Research Assistant

• Sep 2022 - Present

Digital Marketing Specialist

• May 2019 - Apr 2022

Plan the development and execution of digital campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables. Stay up-to-date with digital media developments Communicate the right message to the right audience through online platforms (Google Ads, Facebook, LinkedIn) Implement creative and unique ways to design online banners to promote clients' services and/or products Execute Geo-Fencing marketing strategies for clients Perform consumer research Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. Design websites for clients Manage digital agency relationships, day-to-day production, as well as campaign budgets and schedules. Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts. List of key skills of my role: Knowing the basics of marketing Knowing how to plan and having the ability to manage time Having creative and good presentation skills Knowledge in key areas of marketing (SEO, social media, content marketing, PPC, and SEM) Knowing how to plan, create and implement a marketing strategy Understanding the key measurement tools available Staying current in marketing trends and news Show less

Marketing Assistant Intern

• May 2019 - May 2019

Assisted with the production of marketing materials Helped organize and coordinate marketing events such as conferences, webinars, and trade shows Provided administrative and project support for a variety of marketing programs Assisted with the production of marketing materials Helped organize and coordinate marketing events such as conferences, webinars, and trade shows Provided administrative and project support for a variety of marketing programs

Content Creator

• Oct 2018 - Dec 2018

Increased awareness of an annual event called Walk of Wishes by creating 3 Facebook posts per week Expanded the target audience by composing online content Increased donations and expanded their donor base by creating social media flyers 3 times a week Animated the Make A Wish logo Increased awareness of an annual event called Walk of Wishes by creating 3 Facebook posts per week Expanded the target audience by composing online content Increased donations and expanded their donor base by creating social media flyers 3 times a week Animated the Make A Wish logo

Campus Tour Guide

• Nov 2017 - Nov 2018

Provided world-class customer service while interacting and engaging with potential students and visiting guests Followed a pre-guided route to ensure guests arrive and depart appropriately Assisted with set-up and closing procedures on each event day Answered general questions about Full Sail University and have knowledge of its facilities Demonstrated a strong commitment to the mission and values of the organization Provided world-class customer service while interacting and engaging with potential students and visiting guests Followed a pre-guided route to ensure guests arrive and depart appropriately Assisted with set-up and closing procedures on each event day Answered general questions about Full Sail University and have knowledge of its facilities Demonstrated a strong commitment to the mission and values of the organization

Social Media Coordinator

• Sep 2017 - Nov 2017

Drafted and managed online and social media communications designed to promote company brand image and values Initiated market research studies and analyzed findings Collaborated with designers and the editorial team on marketing materials Reached a larger audience by composing more than 100 tweets Drafted and managed online and social media communications designed to promote company brand image and values Initiated market research studies and analyzed findings Collaborated with designers and the editorial team on marketing materials Reached a larger audience by composing more than 100 tweets

Marketing Intern

• May 2017 - Aug 2017

Assisted in creation of pre-season marketing plans to support department and divisional strategies Helped plan, coordinate, and participate in marketing events Boosted sales for Wendy's by preparing strategies that included print, radio, and TV advertising Analyzed business developments and monitored market trends Created interactive digital presentations for executives Produced high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents Show less