Viviana Bosello

Marketing Specialist at Axel srl
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Contact Information
us****@****om
(386) 825-5501
Location
IT
Languages
  • Italian -
  • English -
  • French -
  • Chinese -
Skills

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Credentials

  • CIM ACIM Member
    CIM | The Chartered Institute of Marketing
    Oct, 2019
    - Nov, 2024
  • IELTS Certificate - Completed the C1 level
    British Institutes
    Aug, 2013
    - Nov, 2024
  • Teorie e Tecniche dell'Immagine Fotografica / Theories and Techniques of Photographic Communication - Learned professional photography skills and techniques from photographic and anthropological perspectives.
    IRFOSS– Istituto di Ricerca e Formazione nelle Scienze Sociali
    Jun, 2012
    - Nov, 2024
  • Intermediate Mandarin Certificate - Achieved top standing (92/100)
    Istituto Confucio di Padova
    Jun, 2010
    - Nov, 2024
  • Intensive Mandarin course - Beginner Level 2
    Redcarpet Mandarin School- Shanghai, China
    Aug, 2009
    - Nov, 2024
  • Sales Training
    Mondolibri S.p.a.
    Feb, 2005
    - Nov, 2024

Experience

  • Axel srl
    • Italy
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Marketing Specialist
      • Sep 2019 - Present

      I am accountable for the Marketing Office and report directly to the Sales Director. I write marketing plans, market analysis, surveys; develop PR with specific market magazines for ADV pages, articles, initiatives; I create video, commercials and image content for social media and manage sponsored content on Meta platform. I coordinate artwork projects for specific product brochures and I report to Directors about results always profiling the next steps and new ideas. Achieved Objectives: • SWOT analysis writing, Buyer Personas profiling, market analysis. • Detailed report writing on social media and sponsored content. • I coordinated the website agency for SEO content. • Direct Marketing Material translation • I supported the coordination of the stand for the sector exhibition. • I managed merchandising projects when necessary. i.e. special gift for the 25th company anniversary during the pandemic. Show less

  • Communisis
    • United Kingdom
    • Marketing Services
    • 700 & Above Employee
    • Junior Project Manager - Procter & Gamble
      • Sep 2017 - Sep 2019

      • Single Point Of Contact (SPOC) for brief reminder per Boots, Asda, Tesco (UK retailers). • I used the CRM software to support Senior Project Managers ensuring a smooth process from client quotation to requesting invoice to the back office in Newcastle. • I maintained standard ways of working: respecting Standard Operating Procedure (SOP), Service Level Agreement (SLA) and Governance ensuring quality of service to P&G. I have also: • Updated line managers about monthly forecasting, accruals, CRM error reports. • Supported checking documents for an Audit (February 2019) • Received training about: Information Security, Procter & Gamble company policies, Excel, GDPR, Influencing Assertiveness and Negotiation, Effective Writing. Show less

  • SIS International Research
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Project Manager Assistant
      • Jun 2016 - Dec 2016

      After a training in the SIS Head Office in New York City I developed skills in Business/Market Intelligence and I supported the proposal writing for the Business/Market Intelligence Division under the direct supervision of the Managing Director. • Proposal writing in the industrial sector on customer satisfaction, market entry, competitive intelligence up to the company standards • In-depth interview moderation • Supported, in London and Paris, with video recording and analysis of ethnographic interviews observations and shadowing • I supported Project Managers including: o Screening of participants o Database development of recruited participants for different projects o Ethnographic observation and Shadowing o Answering quotation request and drafting quotations Show less

  • Giorgio Armani
    • Italy
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Temporary Marketing Assistant
      • Jan 2016 - Mar 2016

      • Reports on the UK fashion industry were delivered monthly to the Marketing Manager and the Trade Marketing Coordinator• I collaborated with the Trade Marketing Coordinator and the wholesale team to maintain brand marketing assets• I searched for suppliers to enhance in-store services (London, Birmingham, Manchester, Glasgow)• I supported the PR and Communication team with direct marketing initiatives

    • Trainee Marketing and Sales Coordinator
      • Sep 2015 - Dec 2015

      My responsibilities included:• Daily desk research on the UK fashion industry, with monthly reports presented to the Marketing Manager and Trade Marketing Coordinator;

    • Sales Support - Emporio Armani Store
      • Jun 2015 - Aug 2015

      • Improved direct marketing experience to inform about: the new Capsule collection, the Armani/Vespa Scooter Piaggio Event, the new Fall Winter collection 2015. • As part of the sales team, I offered clients the luxury Emporio Armani experience.

  • Axel srl
    • Italy
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Trainee
      • Feb 2013 - Jul 2013

      • Gathered data (MS Excel) about potential customers of for this dynamic and creative Italian manufacturer of high quality security systems. • Contributed to marketing projects to strengthened Axel’s brand: “Un giorno con Axel”, “Axel Academy”. • Edited and formatted copy on marketing materials (Atlastorie project). • Updated the customer relationship database (Excel and in-house software). • Interacted directly with the customers in order to gauge client satisfaction. • Controlled applications for all website accounts and mailing lists. • Supported sales agents in the Triveneto and South Lombardia regions. Show less

  • vivishanghai.com
    • Shanghai, China
    • Web Contributor
      • Nov 2010 - Dec 2010

      Conceptualized and wrote a feature column, “Me in Eleven”, about Italian expatriates, for Vivishanghai.com, a website dedicated to Shanghai’s Italian community. Researched prominent Italian expatriates working in Shanghai, performed interviews and integrated the qualitative results of the interviews into a series of articles while integrating editorial feedback and meeting publication deadlines. Conceptualized and wrote a feature column, “Me in Eleven”, about Italian expatriates, for Vivishanghai.com, a website dedicated to Shanghai’s Italian community. Researched prominent Italian expatriates working in Shanghai, performed interviews and integrated the qualitative results of the interviews into a series of articles while integrating editorial feedback and meeting publication deadlines.

  • Mondolibri S.p.a.
    • Padova, Italy
    • Sales Agent
      • Jan 2005 - Mar 2005

      • Approached over 100 people daily and skillfully communicated information about Mondolibri product and service. Demonstrated an expert ability to understand customer needs and effectively used this understanding to tailor each membership sold to each individual’s reading tastes. • Successfully sold an average of 5 long-term memberships per day. • Approached over 100 people daily and skillfully communicated information about Mondolibri product and service. Demonstrated an expert ability to understand customer needs and effectively used this understanding to tailor each membership sold to each individual’s reading tastes. • Successfully sold an average of 5 long-term memberships per day.

  • Istituto Don Bosco
    • Padova, Italy
    • Volunteer Teacher
      • 2002 - 2004

      • Employed cross-cultural communication techniques to provide support to children who had recently immigrated to Italy. • Assisted the children, most of which were immigrants from Eastern Europe, with their homework in a variety of subjects. • Successfully helped up to 5 children every day with their cultural integration into Italy while fostering respect for their individual cultures. • Employed cross-cultural communication techniques to provide support to children who had recently immigrated to Italy. • Assisted the children, most of which were immigrants from Eastern Europe, with their homework in a variety of subjects. • Successfully helped up to 5 children every day with their cultural integration into Italy while fostering respect for their individual cultures.

Education

  • University of Brighton
    Master of Science (MSc), Marketing
    2013 - 2014
  • Università degli Studi di Padova
    Master of Arts in International Politics and Diplomacy, 110/110
    2009 - 2012
  • ISPI - Institute for International Political Studies
    Certificate in International Development
    2011 - 2011
  • Università degli Studi di Padova
    Bachelor of Arts (BA), in History and International Relations
    2005 - 2009
  • Istituto Don Bosco
    Maturità, Liceo delle Scienze Sociali, Secondary School Diploma with an advanced academic concentration in Social Sciences
    2000 - 2005

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