Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Vice President, Insights & Analytics

  • Oct 2021 - Present



CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Director, Insights & Analytics

  • 2017 - 2021



The Bloc

• Advertising Services
• 100 - 200 Employee

• VP, Associate Director, Analytics

  • 2016 - 2016



FCB Global

• United States
• Advertising Services
• 700 & Above Employee

• Director, Strategic Analytics

  • 2014 - 2016

  Led a small team to provide analytic solutions for multiple clients in various verticals. Responsibilities include: segmentation and targeting, marketing campaign reporting & optimization, digital (media & site) analytics, CRM analysis, experimental design, and social media analysis. Led a small team to provide analytic solutions for multiple clients in various verticals. Responsibilities include: segmentation and targeting, marketing campaign reporting & optimization, digital (media & site) analytics, CRM analysis, experimental design, and social media analysis.



Geometry Global

• United States
• Advertising Services
• 300 - 400 Employee

• Associate Director, Data Analytics

  • 2013 - 2014

  Led digital analytic initiatives for CPG clients, including tagging implementation, routine dashboard reporting, and deep-dive analyses to inform data-driven business decisions and strategic planning. Led digital analytic initiatives for CPG clients, including tagging implementation, routine dashboard reporting, and deep-dive analyses to inform data-driven business decisions and strategic planning.



AKQA

• United States
• Design
• 700 & Above Employee

• Senior Analyst

  • 2012 - 2013

  Analyzed Google Analytics and Omniture SiteCatalyst / Discover data to inform design decisions and optimizations, for client’s proprietary website and consumer-facing tools for the client’s retail business. Analyzed Google Analytics and Omniture SiteCatalyst / Discover data to inform design decisions and optimizations, for client’s proprietary website and consumer-facing tools for the client’s retail business.



Wunderman

• Advertising Services
• 700 & Above Employee

• Senior Data Analyst, Marketing Intellegence

  • 2008 - 2012

  Play integrated role for delivering analytical results and raising insights for multiple clients in different industries, involving both traditional direct marketing and digital marketing (web analytics, email campaigns). Proficiency in large data set manipulation utilizing SAS. Play integrated role for delivering analytical results and raising insights for multiple clients in different industries, involving both traditional direct marketing and digital marketing (web analytics, email campaigns). Proficiency in large data set manipulation utilizing SAS.



TD Ameritrade

• United States
• Financial Services
• 700 & Above Employee

• Business and Market Research Analyst

  • 2008 - 2008

  Developed reports and analytics utilizing internal data warehouse and other data sources to provide fact-based answers and data analysis for key business questions and requests, using SAS and SQL. Developed reports and analytics utilizing internal data warehouse and other data sources to provide fact-based answers and data analysis for key business questions and requests, using SAS and SQL.



Fentress Incorporated

• United States
• Architecture and Planning
• 1 - 100 Employee

• Analyst

  • 2004 - 2008

  Built statistical models, performed advanced statistical analyses and tests including correlation analysis, cluster analysis, factor analysis, ANOVA, linear regression, using various statistical software packages to support company’s resource planning services. Built statistical models, performed advanced statistical analyses and tests including correlation analysis, cluster analysis, factor analysis, ANOVA, linear regression, using various statistical software packages to support company’s resource planning services.