Vivian Thuo
Marketing Executive at Switch Media Kenya- Claim this Profile
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Bio
Credentials
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Content Creation: Strategy and Tools
LinkedInSep, 2022- Nov, 2024
Experience
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Switch Media Kenya
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Kenya
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Media Production
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1 - 100 Employee
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Marketing Executive
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Mar 2022 - Present
Manage and coordinate marketing and creative staff Lead market research efforts to uncover the viability of current and existing products/services Brainstorm ideas for new campaigns Coordinate with the sales team and other departments to produce effective strategies Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing Implement strategy Promote the business, product, and service Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones Represent the marketing team to cross-functional groups including product management, sales, or customer support Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns Event Management. Rebranding. Content Creation Marketing strategist. Forming of joint strategic partnerships with companies. Copy Writing - newsletters, press releases and copies. Writing scripts for promos. Coordinating with the logistics team during events. Point of contact of Suppliers on behalf of Switch Media. Creating proposal presentations using Ms. PowerPoint. Leading the graphic design team. Project Management. Google analytics reporting. Campaign proposal and execution. Oversee all marketing campaigns for the company Show less
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Mid Atlantic Global
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Kenya
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Printing Services
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Digital Marketing
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Nov 2022 - Mar 2023
Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Launch optimized online adverts through Google Adwords, Meta etc. to increase company and brand awareness Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc. Acquire insight in online marketing trends and keep strategies up-to-date Show less
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Fourtech Global Solutions
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Kenya
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IT Services and IT Consulting
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Digital Marketing
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Mar 2022 - Jun 2022
I handled multiple local and international clients social media accounts. Curated content for their accounts. Hands on experience in researching marketing trends. Carried out marketing and promotions of their products, services and activities. Came up with marketing strategies, based on current research on marketing trends. Developed and implemented strategies that promote a company or brand's product I handled multiple local and international clients social media accounts. Curated content for their accounts. Hands on experience in researching marketing trends. Carried out marketing and promotions of their products, services and activities. Came up with marketing strategies, based on current research on marketing trends. Developed and implemented strategies that promote a company or brand's product
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Switch TV
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Media Production
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1 - 100 Employee
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Marketing
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Jul 2021 - Dec 2021
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DEVKI Steel Mills
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Ruiru, Kenya
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Employee Relations Attachee
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Jun 2019 - Aug 2019
- Creation and maintaining of interpersonal relationships between the employees -Record keeping -Problem solving and conflict management between the employees -issuing of leave offs -Public speaking by touring the students who had come for a visit -Organizing important documents. -Report writing. -Manpower auditing. - Creation and maintaining of interpersonal relationships between the employees -Record keeping -Problem solving and conflict management between the employees -issuing of leave offs -Public speaking by touring the students who had come for a visit -Organizing important documents. -Report writing. -Manpower auditing.
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Education
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multimedia university of kenya
Corporate communication, Communication -
Institute of Advanced Technology
Certificate in ICDL, A -
Our Lady of Consolata Mugoiri Girls High School
Kenya Certificate of Secondary Education, B+ -
Thika Memorial Church School
Kenya Certificate of Primary Education, B+