Experience

Jack N' Jill Kids Natural Care

• Australia
• Manufacturing
• 1 - 100 Employee

• Sales and Marketing– China

  • Apr 2016 - Present



APEC Links investment

• Melbourne, Australia

• Marketing Manager

  • Mar 2012 - Apr 2016



Fonterra

• New Zealand
• Food and Beverage Manufacturing
• 700 & Above Employee

• Trade marketing executive

  • Jan 2010 - Oct 2010

  In charge of Trade Marketing in East & South of China for Anlene whole line products, including: • Trade promotion & events plan and execution to achieve sales target, • A&P budget and expense tracking, control and analysis, • Client database management, • Trade marketing monthly report on sales data analysis, competitor activities report, distribution tracking, in-store point of sales display & merchandise report, • Key Accounts yearly sales review and business plan(Wal-mart, Carrefour, Tesco, Auchan, Jusco) . Show less



Cerebos

• Consumer Goods
• 100 - 200 Employee

• Senior Marketing Executive

  • Nov 2006 - Nov 2009

  (www.cerebos.com, main products are BRAND'S Essence of Chicken, SAXA salt, Asian Home Gourmet ingredients, Gravox sauce) In charge of BRAND'S brand marketing including: • Be responsible for branding and positioning of BRAND'S Essence of Chicken (EOC) products (key visual, TV commercial, brand ads, merchandising), • Work with ads/media/PR agencies to develop integrated marketing campaign (IMC), • Online marketing (Online campaign plan, website development, online media, social media), • Consumer promotion (BTL) planning and executive , • Handle new product development projects and launch program, • Marketing department A&P budget plan and control, • Analyse & report marketing data. Show less



Hormel Foods

• United States
• Manufacturing
• 700 & Above Employee

• Marketing assistant

  • Jan 2004 - Jul 2006

  Responsibilities (business to consumer- B2C): In charge of product management in retail market, including: • Category management (yearly product & promotion plan, budget plan & control), • Monthly Category/Products Analysis (including sales, pricing, promotion, margin, channel), • Market Research, • New Product Development and launch program, • In charge of designing of the packaging, POP materials. Responsibilities (business to business- B2B): In charge of Food Service marketing, including: • Key account management and marketing, • Support sales team (training sales force, develop marketing materials & presentation tools). Show less