Vivian Katheu

E - Commerce Data Analyst at Room 214
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Contact Information
us****@****om
(386) 825-5501
Location
Kenya, KE

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Credentials

  • Data Science
    Moringa School
    Apr, 2021
    - Nov, 2024
  • Monitoring and Evaluation
    The Kenya Institute of Management
    Mar, 2020
    - Nov, 2024

Experience

  • Room 214
    • Advertising Services
    • 1 - 100 Employee
    • E - Commerce Data Analyst
      • Jun 2023 - Present

      * Analyzing and interpreting data related to online sales and customer behavior * Gather and extract data from various sources such as web analytics tools, transaction databases, customer relationship management (CRM) systems, and other relevant sources. * Cleanse and organize data to ensure accuracy, consistency, and completeness. This includes handling missing data, resolving inconsistencies, and preparing datasets for analysis. * Utilize statistical and analytical techniques to identify trends, patterns, and insights from the data. * Monitor key performance indicators (KPIs) such as conversion rates, average order value, customer acquisition costs, and customer retention rates. Analyze these metrics to identify areas for improvement and optimize e-commerce strategies. * Create reports and dashboards to communicate data findings to various stakeholders, including management, marketing teams, and product development teams. Present insights and recommendations in a clear and understandable manner. * Design and implement A/B tests to evaluate the impact of different marketing campaigns, website changes, or pricing strategies on e-commerce performance. Analyze the results of these tests to provide actionable recommendations. * Segment customers based on demographics, purchase history, behavior, and other relevant criteria. Identify different customer groups and develop personalized marketing strategies for each segment. * Use data visualization tools to create charts, graphs, and visual representations of data to effectively communicate insights. Visualize data trends, customer journeys, and sales performance to aid in decision-making. * Collaborate with cross-functional teams such as marketing, sales, and product development to understand their data needs, provide analytical support, and contribute to data-driven decision-making. * Stay updated with the latest industry trends, tools, and techniques related to e-commerce analytics. Show less

  • Kutuma Kenya Limited
    • Kenya
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Consumer Data Analyst
      • Oct 2021 - Jun 2023

      • Responsible for gathering, analyzing and interpreting data and providing logistics information to aid cost effective, efficient, timely and high quality logistics • Using large datasets to find opportunities for growth and efficiency across the business • Working with stakeholders to identify opportunities for leveraging company data to drive business solutions • Building and managing a centralized data warehouse with inputs from various sources • Preprocessing data for ease of interpretation and use • Building and managing dashboards for use by various stakeholders • Developing processes and tools to monitor and analyze model performance and data accuracy • Using predictive modelling to increase and optimize customer experiences, revenue generation and targeting other business outcomes. • Training colleagues on how to use and interpret visualizations and other reports. • Working with other teams to connect data to valuable insights Show less

  • Knight Frank Kenya
    • Kenya
    • Real Estate
    • 100 - 200 Employee
    • Accounts assistant
      • Feb 2017 - Feb 2021

      ● Generation and reconciliation of client statements ● Doing monthly bank reconciliations ● Monthly financial reporting and maintaining accurate records ● Making payments to clients, both online and via cheques ● Filing withholding taxes on a monthly basis ● Generation and reconciliation of client statements ● Doing monthly bank reconciliations ● Monthly financial reporting and maintaining accurate records ● Making payments to clients, both online and via cheques ● Filing withholding taxes on a monthly basis

  • Commercial Bank of Africa
    • Banking
    • 200 - 300 Employee
    • IT Intern
      • Feb 2016 - Jun 2016

      ● Preparation and maintenance of change request forms ● Compiling and maintaining monthly incident reports ● Updating the rates board on a daily ● Creating staff accounts on the Active directory, email and remedy force ● Worked at the help desk to solve internal staff hitches ● Organizing departmental meetings and any ad hoc duties ● Preparation and maintenance of change request forms ● Compiling and maintaining monthly incident reports ● Updating the rates board on a daily ● Creating staff accounts on the Active directory, email and remedy force ● Worked at the help desk to solve internal staff hitches ● Organizing departmental meetings and any ad hoc duties

Education

  • Moringa School
    Data Science, Data Science
  • Udemy
    Data Science, Data Science & Data Analysis
  • Kenya Institute of Management
    Monitoring and Evaluation, Project Management
  • The University of Nairobi
    Bachelor of Economics and Statistics, Statistics
    2013 - 2016

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