Vivian Hackman

US Director Medical Expert Engagement at ImmunoGen, Inc.
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Location
Detroit Metropolitan Area
Languages
  • Greek Full professional proficiency
  • English Native or bilingual proficiency

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Experience

    • United States
    • Biotechnology Research
    • 200 - 300 Employee
    • US Director Medical Expert Engagement
      • Apr 2022 - Present
    • South Africa
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • US Director Key Medical Expert Engagement, MS Portfolio
      • Jun 2020 - Apr 2022

      Led overall stakeholder strategies and engagement plans to activate, educate and build advocacy to improve the speed to therapy and coordination to improve patient care. Responsible for establishing strategic direction to help drive strategic choices for the Multiple Sclerosis franchise. Set direction for Key Medical Expert (KME) engagement strategy and planning for all key medical expert relevant settings. - Influence mapping and engagement plans - Development of KME database to house key insights and KME initiatives - Development of Speaker Bureau nomination criteria - Congress Strategy - Speaker Training Strategy - Key Account Management (KAM) Strategy: in collaboration with Key Account Director team - Led special initiatives for Executive Leadership and KMEs in all relevant settings - Led team of 2-3 marketers - Agency management - Budget management Show less

    • Switzerland
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • National Director, Professional Relations - Neuroscience
      • 2018 - 2020

      Lead national strategy for Medical Expert Engagement across the Neuroscience portfolio (multiple sclerosis and migraine). Member of Neuroscience Leadership Team and point of contact for the Pharmaceutical Executive Committee. Lead a team of two associate directors of professional relations.

    • Director, Strategic Account Management, Central Region, Neuroscience Franchise
      • 2016 - 2018

      Led team of six Strategic Account Managers. Trained and mentored team. Ensured business objectives were met, resources were properly allocated, and that team collaborated with internal stakeholders. Led launch of Gilenya’s new Pediatric indication.

    • Associate Director, Marketing, Neuroscience Franchise - HCP Promotion
      • 2015 - 2016

      Identified market opportunities through data analysis, market research, competitive intelligence, and customer insights. Ensured regional marketer team developed appropriate promotional mix. Managed agency partners to ensure budget and timelines were on track, and optimized marketing mix.

    • Regional Marketer, Midwest Region
      • 2012 - 2015

      Provided marketing support to sales region, and bridge national promotions with execution and opportunities by area.

    • Account Manager
      • 2010 - 2012

      Managed C-suite accounts to successfully launch and market Gilenya within Centers of Excellence (CoEs) in Michigan and Indiana. Continuously ranked within the top 1/3 of the country.

    • United States
    • Pharmaceuticals
    • 1 - 100 Employee
    • Account Manager, MS Certified
      • 2007 - 2010

      Responsible for C-Suite account management to successfully market and grow Betaseron® business within academic centers. Consistently top-ranked account manager in the nation. Awarded the National “Facilitates Learning” Award 2009 and President’s Club Winner 2009. Responsible for C-Suite account management to successfully market and grow Betaseron® business within academic centers. Consistently top-ranked account manager in the nation. Awarded the National “Facilitates Learning” Award 2009 and President’s Club Winner 2009.

    • United States
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Specialty CNS Representative/Community Mental Health Account Manager
      • 1998 - 2006

      Responsible for successful launch and education on buy and bill for Risperdal Consta injection. Also, grew share of Risperdal oral within community mental health centers throughout Michigan. Ranked 6th in nation for Risperdal market share. Consistently ranked in top quarter of nation. Field Director Award 2002, Community Mental Health Specialist of the year (2002, 2004). Responsible for successful launch and education on buy and bill for Risperdal Consta injection. Also, grew share of Risperdal oral within community mental health centers throughout Michigan. Ranked 6th in nation for Risperdal market share. Consistently ranked in top quarter of nation. Field Director Award 2002, Community Mental Health Specialist of the year (2002, 2004).

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Financial Analyst (All Transplant Programs), Financial Coordinator (Bone Marrow)
      • 1991 - 1998

      Multiple Roles: Sales Representative, Financial Analyst (All Transplant Programs), Financial Coordinator (Bone Marrow Transplant program), Senior Patient Account Representative, Marketing Intern. Multiple Roles: Sales Representative, Financial Analyst (All Transplant Programs), Financial Coordinator (Bone Marrow Transplant program), Senior Patient Account Representative, Marketing Intern.

Education

  • University of Michigan-Dearborn
    Bachelor of Arts - BA, Healthcare Administration
    1986 - 1991
  • Eastern Michigan University
    MBA Program Coursework

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