Experience

Little Freddie

• 1 - 100 Employee

• 品牌营销总监

  • Dec 2022 - Present



Distinct HealthCare

• China
• Hospitals and Health Care
• 1 - 100 Employee

• Senior Director of Branding & Marketing Department

  • Dec 2018 - Present



NVIDIA

• United States
• Computer Hardware Manufacturing
• 700 & Above Employee

• GeForce AIC Key Account Manager

  • Mar 2018 - Nov 2018

  Manage top GeForce AIC/LBHs in China, ensure alignment with NVIDIA China strategy; Build 360-degree business relationship with accounts; Develop business plan/investment plan together with accounts; Coordinate internal resources to support the business growth and acct strategy; Team-play with global team/cross-function teams; Achieve Key objectives & business targets thru account management Manage top GeForce AIC/LBHs in China, ensure alignment with NVIDIA China strategy; Build 360-degree business relationship with accounts; Develop business plan/investment plan together with accounts; Coordinate internal resources to support the business growth and acct strategy; Team-play with global team/cross-function teams; Achieve Key objectives & business targets thru account management



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Audience Marketing Manager

  • Oct 2013 - Jan 2015

  Developer Social Communication -• Build Microsoft developer social media engines to maximize the interactions and enhance communication efficiency with target audience.• Lead v-team to initiate accurate, timely social content and drive social campaigns. • Maintain relationships with bloggers, online editors & KOLs.• Leverage 3rd party digital tools to ensure the key message delivered, listen and monitor developer’s feedback, track social buzz and manage monthly dashboard. • Support local developer event online recruitment, LIVE broadcasting and developers interactions.• Regular communication with US stakeholders and leverage Corp social resource.IT Professional Events –• Landing Corp IT Camp initiatives and leverage local resource to deliver Microsoft China IT Camp, including Azure& Hybrid cloud, Infrastructure Modernization, Enterprise Device Infrastructure.• Work with local EPG/PSG/SMS&P team to engage IT Pro Implementers in managed accounts and drive bottom’s up preference and outcomes, to win VMware & AWS compete on cloud.• Manage local event calendar and lead v-team & local agency to ensure the IT camp planning and execution (5-7 sessions per month).• Align with Corp DX team and coordinate local Tech Evangelists to ensure the localized tech content delivery. Show less

• Account Marketing Manager

  • May 2010 - Oct 2013

  • Account marketing strategy development: work with account managers to develop account marketing strategy in support of overall growth plan for HP China.• Weekly communication with account team from region, understand WW account team strategy and priority to HP China, sync up the local business and marketing programs execution status.• Major co-marketing program planning and execution- OEM co-marketing campaign：work with HP Category, Marketing, GTM and Service teams on Co-marketing plan, manage funding allocation, monitoring execution through regular review and POE collection, manage IO/PO and payment process of campaign related marketing programs- Commercial program: support OEM commercial business (CVS and SMB) by related marketing programs, WMDA program, National PC program, IDOBUY program, etc.- Land Microsoft subsidiary program with HP, and work closely with China CCG team, Windows BG and central marketing team. • Account relationship management- Work as overall Microsoft marketing window for HP China.- Coordinate and drive regular business review with HP China. Show less



ASUS

• Taiwan
• Computer Hardware Manufacturing
• 700 & Above Employee

• Product Marketing Manager

  • Jan 2006 - Apr 2010

  • Work with the Product, Engineer, Sales Teams to analyze the consumer behavior into product requirements, and figure out appropriate marketing plan for each product to integrate and eco ASUS brand strategy. Lead seasonal product launch events and branding campaign. • Responsible for product AD creation and media buy strategy by solid budget control • Good communication and relationship with Top IT/lifestyle media, manage PR agency to work out PR Plan and monitor the campaign execution, including new product launch, media communication, social media engagement, crisis PR management, etc. • Lead national wide ATL and BTL marketing campaign, seasonal promotion, to drive consumer demand generation. • Well understand in retail structure and operation, strong engagement with retail market, e-commerce, KA team, including training, merchandising design / production, store decoration & channel incentive. • Work with Microsoft/Intel/AMD on co-branding plan, execution, POE, payment process of campaign related marketing program. Show less