Vivi Michael
Marketing Manager, Marketing at Anthem- Claim this Profile
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Bio
I worked with Vivi for several years on the marketing and communications team at Zenith Insurance Company. She was one of the most dedicated and passionate colleagues I worked with during my tenure there. She approached her role in a well-organized and diligent manner. Vivi is a natural initiator who strives to put forth quality collaborative work. I was always impressed with her positivity and can-do attitude during challenging situations and environments. Her resourcefulness makes her a dependable and invaluable asset to any organization.
Vivi is extremely detail oriented, creative, and has a fantastic work ethic. She is always one of the first to share ideas, and to proactively find solutions. Not to mention Vivi is truly one of the warmest, nicest people I know!
I worked with Vivi for several years on the marketing and communications team at Zenith Insurance Company. She was one of the most dedicated and passionate colleagues I worked with during my tenure there. She approached her role in a well-organized and diligent manner. Vivi is a natural initiator who strives to put forth quality collaborative work. I was always impressed with her positivity and can-do attitude during challenging situations and environments. Her resourcefulness makes her a dependable and invaluable asset to any organization.
Vivi is extremely detail oriented, creative, and has a fantastic work ethic. She is always one of the first to share ideas, and to proactively find solutions. Not to mention Vivi is truly one of the warmest, nicest people I know!
I worked with Vivi for several years on the marketing and communications team at Zenith Insurance Company. She was one of the most dedicated and passionate colleagues I worked with during my tenure there. She approached her role in a well-organized and diligent manner. Vivi is a natural initiator who strives to put forth quality collaborative work. I was always impressed with her positivity and can-do attitude during challenging situations and environments. Her resourcefulness makes her a dependable and invaluable asset to any organization.
Vivi is extremely detail oriented, creative, and has a fantastic work ethic. She is always one of the first to share ideas, and to proactively find solutions. Not to mention Vivi is truly one of the warmest, nicest people I know!
I worked with Vivi for several years on the marketing and communications team at Zenith Insurance Company. She was one of the most dedicated and passionate colleagues I worked with during my tenure there. She approached her role in a well-organized and diligent manner. Vivi is a natural initiator who strives to put forth quality collaborative work. I was always impressed with her positivity and can-do attitude during challenging situations and environments. Her resourcefulness makes her a dependable and invaluable asset to any organization.
Vivi is extremely detail oriented, creative, and has a fantastic work ethic. She is always one of the first to share ideas, and to proactively find solutions. Not to mention Vivi is truly one of the warmest, nicest people I know!
Experience
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Anthem
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United States
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Insurance
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700 & Above Employee
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Marketing Manager, Marketing
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Nov 2016 - Present
Develop and manage marketing collateral. Microsite design and deployment. Develop sales enablement site (including managing architecture, users, training, launch new team sites, communications, and adoption). Write and edit articles, training materials, scripts, enewsletter, and other employer materials to support sales and product. Graphic design. Writing and editing. Support special marketing projects.
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Zenith Insurance Company (United States)
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United States
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Insurance
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700 & Above Employee
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Editor & Communications Specialist
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Mar 2013 - Nov 2016
Managed creative projects from concept to production. Developed national marketing initiatives and strategies. Wrote, edited, designed internal, agent and policyholder materials (flyers, cards, booklets, posters, ads, complex wellness kits, and newsletters. Developed emails, surveys, and website content. Managed national seminar materials and online interactive calendar. Completed Zenith's Steps to Success leadership program.
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Premier America Credit Union
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United States
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Banking
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100 - 200 Employee
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Senior Marketing Specialist
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Jan 2008 - Mar 2013
Designed sales and compliance materials. Wrote correspondence, newsletter and advertisements. Conducted member and competitive research. Wrote and designed emails to gain cross-sell. Updated web pages. Designed branch flyers, posters and seminar materials. Handled crisis communications and press releases. Maintain marketing annual schedule.
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Anthem
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United States
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Insurance
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700 & Above Employee
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Marketing Communications Specialist
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Nov 2000 - May 2007
Oversaw communications to support sales while controlling costs. Handled multiple projects while ensuring accuracy and on time delivery. Experienced in routing jobs, managing schedules, and liaising between creative, warehouse, sales and management. Wrote educational newsletters for customers.
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Bartlett, Pringle & Wolf, LLP
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United States
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Accounting
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1 - 100 Employee
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Marketing Coordinator
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Jan 1995 - Jan 2000
Wrote and designed collateral and advertisements. Coordinated seminars. Tracked business and campaign results. Created innovative branding which resulted in additional small business clients. Launched first web site. Wrote marketing plan and budget. Managed media relations. Wrote press releases.
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Education
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1992 - 1993
University of California, Santa Barbara
Marketing Certificate, Marketing and Business Writing -
1986 - 1990
University of California, Santa Barbara
B.A, Communication Studies -
1986 - 1990
University of California, Santa Barbara
B.A, Sociology -
1982 - 1986
Lowel High School
High School Diploma, AP English, AP Biology
Community
