Vivi Huang

Planning Manager | Apple OMD at OMD Taiwan
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Contact Information
us****@****om
(386) 825-5501
Location
New Taipei City, New Taipei City, Taiwan, TW

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5.0

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Lydia Chi-Ying Lee

Vivi is a professional performance planner with deep understanding of optimization knowledge also contributes high-performing executive plan and strategies to client. She is also a energetic and action driver.such a trusted partner to work with.

Yi An (Annie) Pan

Vivi is a high efficient co-worker. She always delivers the missions and promises.

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Credentials

  • Facebook Certified Media Buying Professional
    Meta
    Nov, 2021
    - Nov, 2024
  • Facebook Certified Media Planning Professional
    Meta
    Nov, 2021
    - Nov, 2024
  • LINE Ads Platform Expert
    LINE Taiwan Limited
    Nov, 2021
    - Nov, 2024
  • Google Analytic
    谷歌
    Oct, 2021
    - Nov, 2024
  • Google 影音廣告認證
    谷歌
    Oct, 2021
    - Nov, 2024
  • Google 搜尋廣告認證
    谷歌
    Oct, 2021
    - Nov, 2024
  • Google 購物廣告認證
    谷歌
    Oct, 2021
    - Nov, 2024

Experience

  • OMD Taiwan
    • Taiwan
    • Advertising Services
    • 1 - 100 Employee
    • Planning Manager | Apple OMD
      • Nov 2022 - Present

      Account: Apple (Sep 2022. - Now)Key  Product: iPhone (Across Upper/Mid/Lower funnel), AirPods- Own conversation of regional media strategy and implementation to LA/CN OMD and creative agency- MAL on local media plans and media innovation- Develop locally-driven marketing solutions from global briefs and successfully initiated Apple Marcom campaigns - Build and foster partner relationships with media vendors, ad-tech solution partners and OMD/MAL globally- Coach 2 talents on ad-operations, aligning workflows for execution of complex initiatives Show less

    • Assistant Planning Manager | Apple OMD
      • Jul 2021 - Oct 2022

      Account: IKEA (Jul 2021.-Aug 2022.), Apple (Sep 2022~)- Develop strategic media planning and successfully over-delivered website visitation goal (+140% above target) within budget YoY- 29% (Budget scale >$250k USD) by prioritizing media channels on campaigns- Optimized IKEA campaign KPI metric - CPVisit, YoY -63% (CPC YoY -9%) by negotiating with the client for performance-oriented design creatives and CRM segmentation on campaigns- Take the initiate to improve internal planning workflow and structure to performance-oriented and win client's accomplishment and closer client relationship Show less

  • Appier
    • Taiwan
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Partner Assistant Manager (App)
      • Apr 2020 - Jun 2021

      - Develop business with 60+ App inventory partner across APAC & Greater China (GCR) market and closed the deal with signed 20 new ad-network partnership to do API integration- Enlarged key partners account spending 2x QoQ by executing incentive package project- Lead cross functional teams communication and drive App install campaign business growth and achieved over 90% achievement rate by company 2nd tier revenue goal in Q121 - Improve App traffic quality by solving fraud issues with technical decision-makers and negotiate good quality traffic from App Ad-network partners Show less

    • Campaign Manager (SEA/GCR Market)
      • Dec 2018 - Sep 2020

      - Lead and coordinate Appier+ Project via building framework to smooth cross-functional communication within driving 250k+ USD revenue in Q4 with 100% BR and hit KPI goal- Drive business metrics growth via optimizing 100+ campaigns (Nike, Mydress, H&M, Sendo) across SEA/TW/HK markets. Especially successfully optimized MyDress HK EC campaign ROAS increased 77% (2.1->3.8) with CPA decreased 47% ($29->$16 USD) in 6 months by testing different target audience

  • koodata 酷訊搜索
    • Taiwan
    • Marketing Services
    • 1 - 100 Employee
    • Senior Account Manager (SME/Agency)
      • Mar 2018 - Sep 2018

      - Build strong relationships with existing and potential TW clients TW (30+ SME accounts) and delivered clients' targets including CPA and ROI - Data-driven optimizations on EC Campaigns - minemine CPA decrease 34%; CR increase 36%; ROAS increase 11% by utilizing customize creatives for target audience - Manage senior-level stakeholders and provide market insights as an industry expert as well as trusted advisor. - Build strong relationships with existing and potential TW clients TW (30+ SME accounts) and delivered clients' targets including CPA and ROI - Data-driven optimizations on EC Campaigns - minemine CPA decrease 34%; CR increase 36%; ROAS increase 11% by utilizing customize creatives for target audience - Manage senior-level stakeholders and provide market insights as an industry expert as well as trusted advisor.

  • TOPPIX
    • Taipei City, Taiwan
    • Marketing Specialist (EC)
      • Jun 2017 - Nov 2017

      - Develop media strategy and successfully launch new marketing campaign on Facebook within CR increased 4.2x, ROAS increased 2.9x in a month by internal cross functional communication to find hottest product mix and performance-oriented creatives - Develop media strategy and successfully launch new marketing campaign on Facebook within CR increased 4.2x, ROAS increased 2.9x in a month by internal cross functional communication to find hottest product mix and performance-oriented creatives

  • MassiveImpact
    • Israel
    • Telecommunications
    • 1 - 100 Employee
    • Media Buyer (App- SEA Region)
      • Mar 2015 - Aug 2016

      - Drove business metrics growth via optimizing Twitter/Facebook Utility App install accounts (Beauty Plus) across 5+ markets (ID, TH, MY, KR, US) ► Improved CR 50% with monthly installs increased 4x in 2 months on Twitter campaigns ► Improved retention rate +12% (hit Client KPI) with weekly installs increased 68% on Facebook campaigns - Drove business metrics growth via optimizing Twitter/Facebook Utility App install accounts (Beauty Plus) across 5+ markets (ID, TH, MY, KR, US) ► Improved CR 50% with monthly installs increased 4x in 2 months on Twitter campaigns ► Improved retention rate +12% (hit Client KPI) with weekly installs increased 68% on Facebook campaigns

Education

  • 國立臺北科技大學
    Bachelor degree of material science and engineering, material science and engineering
    2010 - 2014

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