ViVi Chang
Marketing Director at 华谊兄弟传媒股份有限公司- Claim this Profile
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English Native or bilingual proficiency
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Mandarin Native or bilingual proficiency
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Japanese Limited working proficiency
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Taiwanese (Hokkien) Native or bilingual proficiency
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Shanghainese Elementary proficiency
Topline Score
Bio
Maria Philip
As part of an IBM and Hult collaboration, Vivi was part of one of the top teams working on a social media project challenge. Vivi did a tremendous job and accomplished impressive results, results that gave us, within IBM, important value to our work. Vivi showed great professional skills, both orally and written and we wish her the best of luck in her career.
Marina Wiener
It was a pleasure to work with Vivi on multiple projects including cultural due diligence for Canadian companies, M&A in China and social media strategy development for IBM. Vivi is one of the most organized and precise people I have ever worked with. In time and resource constrained environment she works effectively and motivates others without sacrificing quality, which became a critical success factor of our teamwork.
Maria Philip
As part of an IBM and Hult collaboration, Vivi was part of one of the top teams working on a social media project challenge. Vivi did a tremendous job and accomplished impressive results, results that gave us, within IBM, important value to our work. Vivi showed great professional skills, both orally and written and we wish her the best of luck in her career.
Marina Wiener
It was a pleasure to work with Vivi on multiple projects including cultural due diligence for Canadian companies, M&A in China and social media strategy development for IBM. Vivi is one of the most organized and precise people I have ever worked with. In time and resource constrained environment she works effectively and motivates others without sacrificing quality, which became a critical success factor of our teamwork.
Maria Philip
As part of an IBM and Hult collaboration, Vivi was part of one of the top teams working on a social media project challenge. Vivi did a tremendous job and accomplished impressive results, results that gave us, within IBM, important value to our work. Vivi showed great professional skills, both orally and written and we wish her the best of luck in her career.
Marina Wiener
It was a pleasure to work with Vivi on multiple projects including cultural due diligence for Canadian companies, M&A in China and social media strategy development for IBM. Vivi is one of the most organized and precise people I have ever worked with. In time and resource constrained environment she works effectively and motivates others without sacrificing quality, which became a critical success factor of our teamwork.
Maria Philip
As part of an IBM and Hult collaboration, Vivi was part of one of the top teams working on a social media project challenge. Vivi did a tremendous job and accomplished impressive results, results that gave us, within IBM, important value to our work. Vivi showed great professional skills, both orally and written and we wish her the best of luck in her career.
Marina Wiener
It was a pleasure to work with Vivi on multiple projects including cultural due diligence for Canadian companies, M&A in China and social media strategy development for IBM. Vivi is one of the most organized and precise people I have ever worked with. In time and resource constrained environment she works effectively and motivates others without sacrificing quality, which became a critical success factor of our teamwork.
Credentials
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Management Consulting Certification
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RCM (Grade 10)
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Experience
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华谊兄弟传媒股份有限公司
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Vietnam
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Marketing Director
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Jun 2020 - Present
Founding member of “Project One” in charge of all branding & marketing related activities Founding member of “Project One” in charge of all branding & marketing related activities
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Co-Founder / COO
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Feb 2015 - Dec 2019
KUMSUN offers in-depth, interactive, authentic culturally immersed travels and MICE to a rapidly growing market of sophisticated & affluent Chinese individuals and corporates. Our products & services cover Greater China and 60+cities across 5 Continents. My role within KUMSUN exemplified the typical role of an Entrepreneurial Startup: to understand all aspects of a business and took very active roles in all functions on day-to day operations. I led the team by example, not afraid to get my hands dirty and kept good relationships with staff/board of directors/external stakeholders: 【General & People Management】: ►Provided leadership to a team grew from 5 to 50: led strategy and implementation around Product/Marketing/Sales/CRM/HR/P&L/Operations in support of business initiatives and targets►Mobilized cross-departmental teamwork: integrated company core values into every fabric to drive employee engagement►Hired & retained talents: developed an integrated people approach (e.g., recruiting, training, C&B, KPI) that is aligned with management concepts【Product Management】: ►Led product strategies and roadmap: qualitative & quantitative research, analysis, innovation, QC, demand forecast, inventory management, workflow, launching and iteration of 100+ travel & lifestyle products and services. ►Identified opportunities in product features on acquisition priority and marketing/sales/tech improvement. 【Marketing & Sales】: ►Oversaw the establishment of 100+online/offline partnerships to grow brand presence and customer acquisition in addition to our own sales force: OTAs, VIP Clubs, Media, Financial & Education Institutes, Retails, Tourism Distributors, etc. ►Monitored branding, marketing, PR, social media initiatives & campaigns to ensure alignment with strategic goals and brand: WeChat & Weibo (10,000+subscribers), Website (3000+UV), SEM/SEO/eDM/Blog/Vlog, membership club (500 company members)►Break-Even in 1 year: Avg. Profit Margin=30% (3X Industry Avg.)
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Consulting Director
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May 2013 - Jan 2015
Founded by Dell’s ex-Regional Director of Greater China, a Management Consulting company provides business solutions & tools, coaching, and corporate trainings tailored to the business needs of local Chinese C-levels and business owners of Fortune 500 and SMEs with a focus on Customer Experience Management (CEM) and Big Data Strategy. ►Managed projects from inception to finish in all aspects: chartering, business case definition, strategic planning, portfolio management, budget and risk control, quality assurance, and reporting to top management. ►Performed research and analysis to formulate business plans, models & diagrams, growth strategies, process designs, recommendations and solutions to clients with a focus on improving Customer Experience Management. ►Led project teams to organize and operate various corporate trainings and c-level executive workshops for size from 30 to 200+ people, ensuring best customer experience and sales opportunity are created.►Set up a new office in Ningbo city and established close ties with local clients, government reps and business associations.**Some Client Projects** • China Market Entry Strategy & Market Research for an Australian FMCG • CEM Optimization + Digital Solutions for a $1B Singaporean Private Healthcare Group• Market Expansion Plan for a leading Chinese Real Estate Agency serving expats• O2O Change Management Plan for a $50B Auto Group in Shanghai
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王品餐飲股份有限公司
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Restaurants
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1 - 100 Employee
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Franchise Managing Associate
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Aug 2012 - May 2013
A multi-brand chain restaurant group & public company with 15,000+employees, 12 brands, 400+stores in Greater China and SE Asia.I was part of the landing team for the company’s JV with Jollibee (JFC) of the Philippines in launching 50 stores (12 Sabu) in Shanghai: ►Facilitated new store setup and openings through SOP establishment, market analysis, branding, staffing and training, continuous maintenance and improvements. ►Day-to-Day store management in all operational aspects: customer service, CRM, food safety compliance, inventory & logistics, staff scheduling & KPI evaluation, marketing campaigns & store display.
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Cigna
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Innovation Consultant (MBA Intern)
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May 2012 - Jul 2012
Cigna-CMC is a JV of China Merchants Bank (招商银行) and a Fortune 200 Health Insurance Company. ►Led a multicultural team of 5 to conduct market research, analyze competitors’ behaviors, and identify key innovation ideas. ►Built a feasible, 3 year customer centric e-commerce action plan aiming to accelerate strategic growth, raise brand awareness, and sustain leadership in China market encompassing the following innovative dimensions: • New value proposition to accelerate customer penetration, cross-selling, and bundling; • New distribution approach; • New customer experience and engagement platform.►Presented business solutions to CEO of China, Innovation Director of the U.S. and other HQ senior executives. ►*1st Place Winner*: action plan was being implemented by Cigna-CMC and their followers on Weibo tripled to over 1 million, while transactions exceeded 400,000 times after 6 months.
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Consultant (MBA Intern)
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Sep 2011 - Dec 2011
►Dedicated to improving E-marketing effectiveness and brand awareness by developed a rigorous marketing plan offering innovative social media management and governance solution.►Collected market intelligence from studying other product-focused MNCs' (i.e., Apple, Nike, HP)social media performances.►Developed a Social Media Brand Resonance Model as an integrated platform management tool applicable to both B2B & B2C markets, as well as incubated marketing tactics for multiple key stakeholders.►Runner-up winning team; study result was published on “A Smarter Planet Blog”.
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Project Manager
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Jan 2008 - Apr 2011
A prestigious, federal-licensed immigration consultancy (a member of CSIC) specializing in all types of Canadian/USA Immigration & Visa matters and civil legal services, with 100+ associates and 3 overseas offices. Clientele is culturally and socio-economically diverse. ►Liaised with a broad array of business partners, lawyers & accountants, government officials to ensure effective collaboration in tailoring strategies to meet individual case needs with customized consultation and multi-dimensional assessments.►Conducted market research and developed business plans for international investors/ entrepreneurs seeking business investments or ventures in Canada, monitored the corresponding implementation, and prepared follow-up business performance reports to Provincial Ministry of Economy.►Enhanced customer relationships with a notable track record of repeat business and referrals + a high case pass rate of 95% , whilst strategically managed multiple, rotating deadlines for high volume of work in an orderly and timely fashion.►Assisted CEO in expanding the company into various business divisions and regions: improved work procedures, templates, and important documents’ circulation within the firm to increase overall work efficiency across regions, in addition to providing other work supports to overseas business partners from the HQ.
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EA to GM
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Jan 2007 - Dec 2007
Vancouver's premier ballroom dance studio featuring world-class dance faculty: ►Supervised new business set-up and oversaw all aspects of business operations: construction, stationery and equipment procurement, fixed assets maintenance, budget/cost tracking, IT infrastructure. ►Launched advertising campaigns, designed promotional & class materials, supported execution of seasonal events and competitions, and coordinated with web designers to build company’s website.►Generated sales reports and handled multiple assignments (e.g., event planning, market research, data analysis, class scheduling, company website & management software setup, PR communication).►Trained administrative team/front desk of 10, coordinated staffing level, and managed paper & electronic documents.
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Fairchild Radio
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Canada
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Radio Host/ DJ (FM96.1)
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2003 - 2004
Canada’s largest national multicultural radio network under Fairchild Media Group with three FM and two AM stations in over 30 languages: ►Defeated 200 candidates through 3 months of intensive training and 3 elimination rounds.►Produced and anchored 2 weekly live Music Talk Shows and a daily Newscast on Air. ►Participated in TV Advertisements & Charity Events (as Ambassador). Canada’s largest national multicultural radio network under Fairchild Media Group with three FM and two AM stations in over 30 languages: ►Defeated 200 candidates through 3 months of intensive training and 3 elimination rounds.►Produced and anchored 2 weekly live Music Talk Shows and a daily Newscast on Air. ►Participated in TV Advertisements & Charity Events (as Ambassador).
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Education
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2003 - 2007
The University of British Columbia / UBC
Bachelor of Arts, Economics & Psychology -
2011 - 2012
Hult International Business School
MBA (Distinction), Global Management
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