Sr. Director - Product Growth

• Sep 2021 - Present

AVP - Product Strategy and Analytics

• Aug 2019 - Sep 2022

Product Director

• Jan 2017 - Jul 2019

• Defined the product strategy, roadmap and GTM plan for the company’s short format video creation app • Led the product team in launching new product features that increased user engagement and retention KPIs • Achieved a 110% increase in LTVs by pivoting to a subscription-based model and conducting price A/B tests • Grew organic downloads by 150% YoY through ASO, user referral and social media marketing initiatives • Optimised journeys and reduced drop-offs by implementing a data-driven design process for the UX team • Researched the competitive landscape for technical innovations using AI technologies in video editing apps • Managed relationships with Apple App store and Play store teams for global promotions of products

AVP - Digital Marketing

• May 2016 - Oct 2016

• Improved user acquisition ROI by 50%, by optimising campaigns and restructuring budgets across channels • Led the digital marketing team in achieving a 20% growth in organic MAUs by optimising the SEO strategy • Acquired highly engaged users at a lower cost by launching a user referral system on the mobile app • Grew user visit frequency via re-engagement activities such as push notifications and social media retargeting • Improved the user time spent by collaborating with the product team on a content recommendation engine

Business Head - Pocket Money

• Nov 2014 - May 2016

• Launched and managed a B2C rewards product, with ownership on product, growth and revenues up until it's acquisition by Adways • Coordinated the efforts of product, marketing and sales teams to grow annual revenues to Rs.20 crore • Led the product team in envisioning features that increased value to advertisers while maximising ARPUs • Led the marketing team in growing downloads to 9 million while maintaining a positive ROI on campaigns • Managed strategic partnerships for app distribution and reward redemption with external partners • Prepared quarterly business reports, product roadmap and marketing plan for the CEO and investors

Senior Product Manager

• Aug 2011 - Oct 2014

• Conceptualised, launched, managed and grew a category of mobile games to 30mln organic users in 2 years • Increased user time spent and retention metrics by conceptualising player engagement features in key titles • Increased ARPUs by 25% QoQ by experimenting with ad revenue and in-app currency monetisation models • Improved the app store visit to download conversion % by conducting experiments on App store listings • Led analysis of user behaviour, and instrumented in-app analytics on Google Analytics, Flurry and Mixpanel • Mentored product managers in engagement and monetisation metric driven product development • Managed new feature development of two key mobile games resulting in a 60% increase in engagement KPIs • Analysed trends in mobile gaming and worked with game designers in pitching new product concepts • Grew ARPUs by collaborating with game designers on creating engagement and monetisation loops • Supervised designers in creating game art, user interface wireframes and marketing collateral for games • Created product requirement documents, and executed development with engineering and design teams

Consultant for the Global Marketing and Strategy Department for Cardiac Care Cycle

• Apr 2010 - Jul 2010

· Developed a strategic mapping of product and marketing practices of competitors in the ECG solution products · Provided a product marketing roadmap to differentiate our solutions and create a sustainable competitive advantage · Prepared value communication tools & briefing that offered implementation guidelines and framework for the Sales team in pitching holistic solutions to clientele · Developed a strategic mapping of product and marketing practices of competitors in the ECG solution products · Provided a product marketing roadmap to differentiate our solutions and create a sustainable competitive advantage · Prepared value communication tools & briefing that offered implementation guidelines and framework for the Sales team in pitching holistic solutions to clientele

Full-time MBA

• Sep 2008 - Mar 2010

MBA with a focus on Marketing MBA with a focus on Marketing

Head of Business Development

• Feb 2005 - Aug 2008

· Developed and expanded the organisation’s activities into the video post production market resulting in a 60% increase in annual revenues· Devised innovative pricing and marketing strategies which led to an increase in the number of long term contracts signed by new and existing clientele· Engineered marketing strategy of the company's services to newly privatised radio broadcast industry, which resulted in an increase in net profits of 28% on a year on year basis

Audio Engineer & Media Production Manager

• Sep 2002 - Jan 2005

· Worked as a recording engineer on several audio production projects for ad films, movies, music albums, tv, radio · Supervised all the creative and technical services provided by the organisation and maintained client relationships · Undertook the training of assistant recording engineers and marketing interns· Prepared monthly reports from client feedback on pricing and quality standards for senior management